Nikolina Ljepava

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• PhD in Marketing Research | Chartered Marketer
• Acting Dean at American University in the Emirates

Purpose The concept of social media crisis has been consequently replaced by the term “paracrisis”. However, the economic implications of the paracrises have not been thoroughly researched by now. The purpose of this paper is to examine the potential influence of paracrisis on companies’ stock price values. Design/methodology/approach Secondary da...

The importance of innovation across all sectors is emphasized by the UAE leadership (United Arab Emirates, UAE Vision 2021). The UAE National Innovation Strategy (NIS) aims to take innovation to new heights by creating an innovation enabling environment, innovation champions, and priority sectors (United Arab Emirates, 2015). Among these priorities...

The digital transformation led by disruptive technologies can help organizations address numerous challenges and deliver better customer value through innovative technologies in all business areas. Artificial intelligence (AI) is finding its application in various business disciplines and is expected to be one of the most important technological to...

Emojis have become popular in online marketing communications. Marketers use emojis to humanize brand voice and elicit an emotional response from target audiences. However, little is known about how emojis are perceived and what kind of reactions they evoke. Therefore, this study aims to verify whether exposure to emojis leads to an increased inten...

Purpose The purpose of the study is to examine the relevance and application of green communication in management of the risks associated with moral outrage inducing crises. The study aims to identify how green communication mitigates both crisis risks and moral outrage. Additionally, the research discusses ethical and unethical green communication...

Fake news has the power to shape and bias public opinion, spreading across mainstream and online channels. In the Internet era, new technologies enabled both the creation and dissemination of an increasing amount of fake content. Therefore, with the changing landscape of disinformation, the aim of this research is to examine how scientific literatu...

More and more investments are being made in energy conversion projects from renewable energy sources (RESs), and a large number of investors are entering this sector. The focus of this study is the decision-making by the investor BD Green Energy in the Brčko District of Bosnia and Herzegovina. In order to choose the RES system that would realize th...

The review discusses critically relevant points for future development of strategic communications as a scientific discipline. It is based on the discussions made and research presentations given during the Global Strategic Communication Consortium 2024 Conclave.

Purpose This study aims to examine the relationship between work ethics and organizational performance and investigate the influence of respondents’ career stages on their work ethic among British, United Arab Emirates (UAE) and Serbian nations. Design/methodology/approach This research is based on a survey of British, UAE and Serbian managers, wh...

Artificial Intelligence (AI) and machine learning (ML) have revolutionized the realm of stock market prediction, offering sophisticated tools to analyze vast volumes of data and anticipate market trends. This article provides a comprehensive overview of AI techniques, focusing on Python as the preferred platform for implementation. Beginning with a...

Each crisis provides food for thought concerning project management, and lessons can be drawn for the future regarding risk mitigation. In that milieu, there has been a lot of scientific discussion about the effects of the COVID-19 pandemic on project implementation. That discussion pointed to numerous factors that led to delays in the execution of...

The Delphi method has been widely utilized in a number of scientific domains to aid forecasting and decision-making. Created by Dalkey and Helmer (Manag Sci 9:458–467, 1963), the method was developed to forecast future scenarios based on the consensus of expert opinions collected through several iterations of structured questionnaires. Although the...

The mobility industry is currently experiencing some of the most profound changes it has seen since the advent of the automobile. This is due to a number of factors, including, but not limited to, the rapidity with which cities are developing and the push for greater environmental responsibility. The advent of autonomous vehicles has the potential...

As a part of the food industry, the dairy industry is one of the most important sectors of the process industry, keeping in mind the number of employees in that sector, the share in the total industrial production, and the overall value added. Many strategies have been developed over time to satisfy customer needs and assess customer satisfaction....

Small and medium enterprises (SMEs) are carriers of the economic development on local, regional, and national level. With high levels of flexibility, agility and adaptability, small and medium enterprises have the ability to transform and embrace new emerging technologies and opportunities. In the Industry 4.0 world, characterized by the intensive...

The aim of this paper is to examine the flow and evolution of the communication crises in a digital space, how different crisis response approaches contributed to the escalation and suppression of the crisis, and how communicating of post-crisis organizational and policy changes contributed to the image restoration. The crisis evolution and flow ha...

Business models are changing - more radically than ever before. Digital as well as societal influences, rapid changes in the market and competitive environment, and increasing customer dynamics are forcing traditional business models to change. Static considerations are changing into dynamic optimizations. In addition, reaction times are decreasing...

Introduction and purpose of the study In April 2020, Serbian professional tennis player Novak Djokovic indicated in a Facebook live stream that he would not wish to be forced to take a vaccine to attend tennis tournaments. Djokovic's views on vaccination came under increased scrutiny in late 2021, in the run-up to the 2022 Australian Open, which...

The Covid-19 pandemic initiated a downward spiral in the global economy, and heavily impacted marketing research, by limiting the opportunities for face-to-face communication and increasing the dependence on technology, particularly online platforms (Moises Jr, 2020; Rashid & Yadav, 2020). The study aims to provide a systematic review of the most r...

The fourth industrial revolution and digital transformation, followed by the broad utilization of various technological devices, have revolutionized all segments of society and business, including the healthcare sector. The technology-enabled proliferation of big data from various sources opened entirely new data collection and processing options....

Transformation of fake news in the digital era.

Enhancing production and sale has a very significant effect on the competitive advantage of any production enterprise. In practice, especially in companies with highly diversified production, products have a different impact on generating revenue. Therefore, operational management pay attention to the products of the utmost importance. The Pareto a...

Contemporary education in higher education institutions has a goal to provide necessary competences determined by legislative demands, science trends and job market needs to graduated students intending to strengthen their employability. The main idea of this research is to assess the level of students’ competences for lifelong learning (LLL). Sinc...

In the context of the 21 st century, business faculty have found that the challenges associated with teaching effectively and becoming published authors can be ominous and sometimes frustrating. This paper identifies how the newspaper, the mirror, and the kaleidoscope can be useful assets in helping faculty to focus their teaching and enhance the l...

This study explores the conflict management styles of German and Serbian managers in multinational organisations in Serbia. Contrary to most previous cross-cultural studies on conflict management styles, we have analysed not only the impact of the dimensions of individualism vs. collectivism on conflict management styles, but the effect of power di...

The current study examined personality traits that might influence the decision to participate in online surveys. The cross-sectional quantitative study has been conducted with the sample of 905 participants. Participants filled-in the online questionnaire, examining their Internet usage patterns, type of motivation for survey participation, levels...

The organization represents a complex interconnected system of elements based on interpersonal relations, shared goals and work among the employees. Different organizational structures have emerged over time, with each one having its advantages. However, in the present age, it became necessary for the organizational structures to become more flexib...

The purpose of this study is to identify factors relevant for the followers in the process of establishing trust between Instagram influencer and follower, to identify any country-specific factors related to the United Arab Emirates, and to identify the applicability of conclusions of other researches in the UAE.

This monograph provides a comprehensive overview of marketing research methods and contributes to the greater understanding of the contemporary topics in marketing research such as big data analysis, use of artificial intelligence in research, panel research, and consumer neuroscience research.

The widespread use of information and communication technologies became an integral part of our lives in the past twenty years, especially within the young generational cohort. As technologies are integrated in our daily routines, the criminal behaviors also crossed the boundaries of the physical world, creating an emerging area of online offenses....

The importance of innovation across all sectors is emphasized by the UAE leadership (UAE Vision, 2021). The UAE National Innovation Strategy (NIS) aims to take innovation to new heights by creating an innovation enabling environment, innovation champions and priority sectors (NIS, 2015). Among these priorities is technology and sustainability. UAE...

Innovations, lead by disruptive technologies, became the main drivers of the fourth industrial revolution and digital transformation. Digital transformation is a profound organizational transformation that aims to leverage the opportunities created by information and communication technologies to enhance business processes. Digital transformation c...

Business intelligence and decision-making are one of the critical aspects of modern business, therefore in this paper the approach of mathematical decision-making methods application is analyzed, which can be useful for decision-makers in the decision-making process. This paper presents the concept of applying multi-criteria decision methods throug...

American University in the Emirates Since the first industrial revolution and the invention of steam machine, research and innovation in all areas become driving forces of the overall development of business and society in whole. Followed by the widespread use of electrical power as a main driver of second industrial revolution, and the shift from...

The term technology-enhanced learning (TEL) is frequently used in the academic community to describe the application of information and communication technologies to teaching and learning processes (Kirkwood & Price, 2014). Having in mind the rapid technological development within the past 20 years, along with the profound impact that technologies...

U okviru ovog preglednog rada sagledani su trendovi i literaturna polazišta u kontekstu upravljanja inovacijama u savremenom okruženju. Analizirano je značenje pojmova invencija i inovacija u aktuelnom trenutku, kao i pojam inovativnosti organizacija. Sagledani su putevi upravljanja procesom transformacije invencija u inovacije, kako se upravlja in...

The figure is showing interdependence between agenda setting and social desirability bias in political campaigns, marketing and polling,

Stakeholder management encompasses different activities which have a significant impact on the project realization. Business practice indicates that before and during the project realization, an organization that implements the project, or even consortium of entities, should put much attention in to satisfy different stakeholders' requirements. The...

The chapter discusses various approaches to political marketing research in the digital age. In addition to summarizing historical development of political marketing and survey research, the chapter provides a detailed description of challenges that researchers are facing in the digital age. The chapter gives explanation of differences between poli...

Urban centers and cities across the world are increasing. As per Population Reference Bureau, 70% of world population will live in cities by 2050. This will lead to increasing pressure on city resources, congestion, water and sanitation problems and many other challenges. Governments across nations realize this and are working towards making cities...

Growing demand for enhanced features of urban living conditions influenced an outburst of Smart Cities all over the world. A Smart City adopts application of wide range of information and communication technologies and citizen-centric solutions with the goal of providing sustainable economic development and an increased quality of life (Caragliu an...

Growing demand for enhanced features of urban living conditions influenced an outburst of Smart Cities all over the world. A Smart City adopts application of wide range of information and communication technologies and citizen-centric solutions with the goal of providing sustainable economic development and an increased quality of life (Caragliu an...

Despite the relatively short period of Internet usage in the context of a medium for the implementation of business research, many authors believe that Internet-based methodologies and research techniques have largely become a routine both in academic work and in business practice in most research and business areas (Farel & Petersen, 2010; Behr et...

The problem of evaluation and selection of parking lots is a part of significant issues of public transport management in cities. As population expands as well as urban areas, solving the mentioned issues affects employees, security and safety of citizens, and quality of life in long-time period. The aim of this paper is to propose a multicriteria...

presentation underlines the omporance of impact of emerging technologies (IoT, wearables) and Big Data used in predictive analysis and more effective patient tretments

Survey research has been one of the most popular ways of conducting a research especially in the areas of social, behavioral and marketing research. According to ESOMAR (2015), quantitative survey research accounts for more than 70% of the research conducted by market research agencies globally. However, the researchers using this type of data coll...

Survey research has been one of the most popular ways of conducting a research especially in the areas of social, behavioral and marketing research. According to ESOMAR (2015), quantitative survey research accounts for more than 70% of the research conducted by market research agencies globally. However, the researchers using this type of data coll...

The development of Web 2.0. technologies enabled rapid development of social media. Social media have profoundly influenced human behavior, especially behavior of the youngest generational cohorts, students and teenagers. Social media became one of the basic daily habits of our lives; according to Statista more than 2 bilions of Internet users are...

The purpose of this paper is to explore the relationship between internal communications and corporate volunteering in order to better understand how companies promote volunteerism among employees. According to Aguilera et al. (2007), volunteerism can be promoted by directly communicating about such programmes, as well as indirectly communicating t...

Importance of online marketing research has been increasing over the years. According to ESOMAR report (2014) around half of overall research budget in market research agencies globally is spend on online research, and majority of quantitative online research is now conducted via online research panels. Three focus groups with University students w...

Universities are spending a notable amount of time and money in their recruitment efforts, promoting not only academic programs, but also University culture, values and overall students’ experience (Chafee & Tierney, 1985). The aim of the present research was to understand factors that influence students to enroll in particular university. In order...

In the present study, we applied routine activities theory, a criminological theory that proposes that routine day to day activities have a direct impact on victimization with some routine activities placing individuals at greater risk of victimization, to an online environment, and examined the influence of routine behaviors performed online (i.e....

Pojam astroturfing uveden je da označi komunikacionu pojavu lažiranja javnog mnjenja kojim se kroz organizovanu i planski pripremljenu komunikacionu aktivnost stvara iluzija spontanog iznošenja mišljenja pojedinaca. Za razliku od pravih, originalnih i nezavisnih (takozvanih grassroot) inicijativa građana, nastalih iz istinske potrebe, astroturfingo...

In recent years online market research has become more common method for data collection in the areas of market and social research. Lower costs, higher speed and higher efficiency of online research are some of the many advantages of this type of research. According to ESOMAR's annual report from 2012, the share of online research is continuously...

Much attention and concern has surrounded the importance of parental awareness of their children’s Internet usage. As a result, several studies have examined the impact of parental monitoring practices on children’s online behaviors and risk of cyber victimization (e.g., Law, Shapka, & Olson, 2010; Rosen, Cheever, & Carrier, 2008). However, very li...

The purpose of this paper is to present the review of the current research conducted in the area of job satisfaction in the university settings, with the specific emphasize on interpersonal and collegiate relationships. Job satisfaction is one of the most important variables in the field of the business psychology, sociology of work, and organizati...

Facebook is currently the largest social networking website with an estimated one billion of monthly active users in 2012. While most of the prior research has explored characteristics of Facebook users, less is known about the characteristics of individuals who do not use Facebook. The current study examined personality and social factors that mig...

U radu je analiziran problem sajber zlostavljanja medju mladima sa akcentom na probleme vezane za vršnjačko zlostavljanje,uloge institucija u prevenciji i intervenciji i dat prikaz dobrih praksi i programa koji se trenutno primenjuju u svetu.

Rapid expansion of the social web in the past several years, and increase in number of Internet users in Serbia enabled development of online citizens' initiatives in Serbia. One among the first organizations that was formed as a result of such initiative is the Serbian Parents Network. Serbian Parents Network was formed in January 2006, on the pop...