Nikolaus Alexander Glaser

Nikolaus Alexander Glaser
  • Bachelor of Science
  • Seeburg Castle University

About

1
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Introduction
Skills and Expertise
Integrated Marketing Communication
Event Management
event planning
Current institution
Seeburg Castle University
Seeburg Castle University
  • Department of Economics
  • Seekirchen am Wallersee, Austria

Publications

Publication (1)
Figure 1: PRSIMA Flow Chart (adapted)
AI-driven developments in marketing campaigns: A systematic literature review
Thesis
Full-text available
  • Sep 2024
This bachelor's thesis is presented as a systematic literature review and interrogates the potential of AI's augmentation of marketing campaigns in any way. The question narrowed down to be answered in the study was the additional value that AI marketing campaigns have over conventional non-AI campaigns. In the study, the systematic review method t...
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