Nikola Ćurčić

• PhD
• Senior Research Associate at "Tamiš" Research and Development Institute Pančevo

This paper examines the impact of ten microeconomic factors on hotel business success. This research encompassed a sample of 115 small, family-operated hotels situated in rural regions of the Western Balkan countries (WBC). This research was based on the assumption that factors such as the size of the hotel, age, solvency, liquidity, labour product...

Purpose The paper examines the role and significance of gastronomic manifestations in the context of destination branding, within the framework of image transfer mechanisms and the Associative Network Memory Model. Design/methodology/approach The research was conducted on a sample of 53 gastronomic events in the tourist destination of Vojvodina....

This paper examines the impact of debt in the capital structure on agency costs and therefore on the performance of a company. The efficiency of companies was estimated using two parametric techniques: Ordinary Least Squares (OLS) methods and a Stochastic Frontier Analysis (SFA). The estimated efficiency represents a measure of (inverse) agency cos...

AI technologies have significantly transformed various sectors, including travel and airport operations. This research aims to investigate the implications of implementing artificial intelligence (AI) in airport services on passenger satisfaction and overall travel experiences, as well as how AI technology shapes the way airports support passengers...

The analysis of the organization's qualitative performance relative to comparable competitors is based on the output, i.e. the achievement of established goals, as a result of appropriate behavior and effective use of resources, required knowledge, skills, and competencies. In an effort to achieve faster development, higher quality of business, and...

The green economy is a sustainable economy of the 21st century that emits low carbon, efficiently utilizes limited natural resources, and reduces environmental risks. The fundamental premise of the green economy is environmentally responsible business practices that enable economic growth and development while simultaneously improving the quality o...

he need of various textile organizations operating for different periods and at different levels for studying the values of teamwork as a significant performance of a successful operation expansion grows with the spreading of their business in the international environment and the strengthening of competition. The paper’s subject matter is research...

The paper examines the influence of the quality of gastronomic manifestations on tourist destination brand equity. The research was conducted on the example of the tourist destination of Vojvodina. More precisely, the research was conducted on a sample of 600 visitors at 32 gastronomic manifestations, which were organized on the territory of Vojvod...

An assessment of the indicators contributing to the success of the textile organizations doing business in Serbia from the point of view of their specificities in relation to the other industrial sectors is the subject matter of the research study presented in this paper. The original premise says that there are numerous factors that determine the...

The subject matter of the paper implies doing research in Serbian tourism consumers' attitudes towards Croatian destinations from the aspect of their safety in the full meaning of that word. Given the specificity of the relations between the two countries and the fact that not one of the actual problems existent between them has not been solved yet...

The majority of organizations not only aspire to sell their product(s), but they also aspire to solve the problems clients are faced with in that process. In other words, goods have to be amended and encompassed by a set of additional post-sales services. The research conducted in this paper was done with the aim of rating and ranking the post-sale...

The development of information and communication technologies is fundamentally transforming the tourism sector and tourism suppliers are widely using modern technologies to improve their business. Hotels are increasingly relying on digital technologies in an effort to reach their business objectives, improve the experience and satisfaction of their...

The purpose of writing the paper is the situation in agriculture in Serbia and the municipality of Kladovo, as well as the importance it achieves in the economic structure. At the level of Serbia, the importance of agriculture, forestry and fisheries (AFF) is analyzed through their contribution to gross domestic product (GDP) creation from 2016 to...

The subject of research in this paper is the analysis of openness of companies operating in Serbia to creativity, recognition of new ideas and innovations regardless of size, time period of their operation and the level at which they operate. In conditions of strong competition inovating new categories of products/services is an imperative for the...

Current sustainability challenges require businesses to develop their relations with customers and markets through relationship marketing and jointly create added value of their services responsive to environmental, social and economic requirements at the same time. This article also supports the gender equality within the SDGs (fifth goal). As (SM...

The process of internationalization of business for individual companies is almost inevitable. It is not simple and is often made even more complex by numerous challenges. The aim of this paper is to investigate the strategies of owners and top-level managers in domestic companies from different business sectors developed with the aim to build pene...

The subject of this paper is to investigate the attitudes of owners and top managers of national organizations from different business sectors on how to increase the chances of the organization becoming competitive by raising the level at which the idea of corporate culture is realized. The paper starts from the assumption that the corporate cultur...

The subject matter of the paper is research in consumer behavior in connection with the purchase of wines of both domestic and foreign brands on the market of the City of Niš. The paper is structured so as to perceive the issue from several aspects. In the first place, our wish was to determine whether the respondents are regular wine consumers, an...

The need of different enterprises for exploring the level of the quality of their products/services is growing with the expansion of their business operations in the global environment and with the growth of their competition. The subject matter of this research study is the valorization of certain characteristics of the products with which enterpr...

In the context of a very turbulent environment where various challenges are more and more present, companies often apply different strategies in order to harmonize their business with new and often unfavorable conditions. One of the possible strategies of companies is the downsizing strategy. Downsizing, as an organizational strategy, usually invol...

Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to the image of a rural tourism destination, with the focus on the cognitive component. It also aims to analyze th...

The paper dealt with the existence of causality in Granger’s sense between competitiveness and market share, and vice versa, on emerging markets so as to answer the question whether it is possible to forecast the movement of the market share of an enterprise based on the data about the movement of the competitiveness of that enterprise. The researc...

The subject matter of this paper is the analysis of the quality of the services and the sustainability of the business operations of insurance companies in the agricultural sector in the Republic of Serbia, depending on the teamwork concept. Teamwork belongs to the internal marketing factors in companies' business doing. Teams should have a common...

The subject of research in this paper is the business success of an organization aimed at assessing selected factors relevant to creating sustainable competitiveness of industrial and agroindustrial products in the target market. The research was conducted on the basis of a specially designed questionnaire on a sample of one hundred organizations o...

The analysis of the possibilities of creating the sustainable competitiveness of an enterprise from the point of view of the functional uniformity of economic and ecological sustainability, as well as the production of products in compliance with the international standards for business operations, is the subject matter of the research conducted in...

The aim of our work is the Theban cadastre, which is the most important source from which the development of the feudalization of Byzantine agriculture can be traced. The text of the cadastre was written in the second half of the 11th century. Based on the text of this source, the authors tried to point out and explain the changes that took place i...

The paper examines factors that influence the occurrence and movement of nonperforming agricultural loans in Serbia, Montenegro and Bosnia and Herzegovina. The aim of the paper is to determine the direction and significance of the relationship between the key micro and macroeconomic factors and the impractical agricultural loans in these countries,...

The sports offer (product), as a central part of the sports organizations, i.e. clubs or athletes - individuals, as a marketing program, can be considered through five of its levels, depending on the hierarchy of value for interested parties (visitors, media, advertisers, sponsors, sports agents, and the like.). These five levels are: sport experie...

The purpose of this paper is to investigate the performance of unconditional and conditional Value at Risk (VaR) and Expected Shortfall (ES) models based on EVT. The application of one unconditional VaR and ES model based on EVT and three variants of conditional models of VaR and ES based on EVT in the capital markets of the selected WBC was tested...

In the contemporary business environment, the establishment of long-term sustainable customer relations represents one of the basic parameters of an organization's successful business conduct. As a response to growing and changing customer demands, there originates a strategy of customer relations management which integrates processes and technolog...

Analysis of the applicability of the Hull and White (FHS) model on the Baltic equities market has not been the subject of significant research, especially not in the context of meeting the Basel Committee backtesting rules. The paper discusses the applicability of different variants of this model, in order to answer the question whether any variant...

Research subject of this paper is the establishment of innovations as a factor of competitiveness and the realization of company’s market share, bearing in mind that the size of market share cannot be defined once and for all, as well as that competition is going through constant changes. Research objective of this paper is to define innovations as...

This paper examines the agricultural potentials of Stara Pazova, and consequently defines development priorities in this area. The aim at the research is to assess the real possibilities for improvement on agriculture Municipality. The analysis is focused on: knowledge transfer and innovation, agriculture technical equipment, warehouse and finishin...

MARKETING COMMUNICATION OF DOMESTIC HOTEL ORGANIZATIONS Abstract The paper examines the possibilities, principles and effects of marketing communication in the hotel industry in Serbia. Consequently, the focus on the analysis is: trends in hotel industry and catering for Serbia, legal framework for marketing communication, public relations, direct...

The relations between of production and consumption units, market mechanisms, and the behaviour of economic subjects in the market are aspects that enable an understanding of tourism in the economic process. Two basic factors of tourism “free time and free money” as the goal of creation of each individual, striving to meet the needs for luxury, re...

Odnos proizvodnih i potrošnih jedinica, tržišni mehanizmi i ponašanje ekonomskih subjekata na tržištu su aspekti koju omogućavaju spoznaju turizma u ekonomskom procesu. Dva osnovna faktora turizma 'slobodno vreme i slobodan novac' kao cilj stvaralaštva svakog pojedinca, nastojeći da zadovolji potrebe za luksuzom, odmorom, oporavkom i rekreacijom, u...

The relation between of production and consumption units, market mechanisms, and the behaviour of economic subjects in the market are aspects that enable an understanding of tourism in the economic process. Two basic factors of tourism "free time and free money" as the goal of creation of each individual, striving to meet the needs for luxury, rest...

IMPLEMENTATION OF THE MODEL OF “TRANSFORMATIONAL MANAGERIAL COMPETENCES“ IN THE PROCESS OF RESTRUCTURING OF „ZASTAVA MACHINES A.D.“, KRAGUJEVAC

This case study examines the applicability of a wide range of value-at-risk (VaR) models in emerging markets, using the South Eastern European countries as examples. The aim of the paper is to get answers to two questions. The first question is whether VaR models that are created and suited to developed markets can be used reliably in emerging mark...

The problem of evasion of value added tax at the time of fiscal consolidation in Serbia is significant and in that sense, this work should contribute to shedding light on the modalities of this tax evasion. Although research shows that the value added tax leaves less room for tax evasion, the experience of many countries shows that the value added...

The paper presents the research results of effects of retail brands of consumer goods on the market share they have in Serbia. In particular, the research includes the impact of the retail format on the growth or decrease in market share. The data were obtained from market retailing research of consumer goods on the Internet and the research carrie...

Doing business in modern days is characterized by a large number of suppliers of products and / or services that can meet our needs in the same or similar manner. For this reason, each organization has to constantly monitor the competitiveness of the market, to innovate in order to maintain the existing place on the market or possibly reach new mar...