Nikki McClaran

Nikki McClaran
Michigan State University | MSU · Department of Advertising, Public Relations and Retailing



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Nikki McClaran is currently a Ph.D. student in the Department of Advertising and Public Relations at Michigan State University. Her research interests include media psychology, social norms, and narrative persuasion.


Publications (5)
Racial disparities in intention to obtain the COVID-19 vaccination have been noted in academic and popular press reports. The present study sought to identify cognitive and affective factors that contribute to the observed lack of acceptance of COVID-19 vaccination, even before a vaccine was made publicly available, among Black and White Americans...
Entertainment‐education is the communication strategy of disseminating persuasive messages through entertainment media in order to positively influence audience beliefs and behaviors. To date, entertainment‐education has been observed in a variety of cultural contexts concerning health, environmental, and sociocultural issues. Entertainment‐educati...
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Social norm appeals attempt to change behavior by modifying the prevailing view that a particular, usually harmful, behavior is less prevalent or less approved of in certain social contexts. These messages have been widely used, such as in safe-drinking campaigns targeted towards college students, but reviews of such efforts have been mixed. The pr...
Entertainment media have been found to influence viewers’ health perceptions and behaviors, yet little is currently known about how vaccination, an issue that has become controversial, is being portrayed in fictional television. The present study combined constructs from the health belief model and entertainment theory to conduct a quantitative con...
Successful water recycling initiatives depend on public acceptance. In this study, we compared risk percpetions of water labeled as recycled or reclaimed.We recruited 1264 subjects in an online panel (Qualtrics) and randomly assigned them either treatment (recycled or reclaimed) water and asked about the contents and perceived risk. Participants in...


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