Nik Mohd Hazrul Nik Hashim

Universiti Kebangsaan Malaysia | ukm · Graduate School of Business

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment. Thus, this study aims to re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance during the COVID-19...

Purpose – In recent years, the usage rate of e-money has grown rapidly in many countries around the world and is becoming widely accepted in developing nations due to evolving market conditions and buying patterns. This study explores the determinants of customers’ behavioural intention and actual usage of e-money service in a transition economic s...

In recent times, private label brands are seen as equivalent to multinational brands. In terms of quality, many consumers view private label products as credible, good or evolving. This study aims at exploring the role of private label brand credibility on consumers' purchase intention, which until recently, has received little attention. Additiona...

This study sets out to examine the effects of brand credence (i.e., brand credibility and country of origin), personal factors (i.e., consumer innovativeness and value consciousness) and perceived fit on consumers' evaluation of brand extensions. Additionally, this study takes into consideration the moderating role of perceived fit. A personnel-adm...

This study sets out to examine the effect of counterfeit product quality on consumer product involvement and purchase intention of counterfeits. Additionally, the authors investigate the moderating role of brand image and social interaction and assess their influence on counterfeit quality purchase intentions. A self-administered questionnaire was...

Counterfeiting has been in practice since 1970, however more recently it has become a prominent issue for many countries around the world. The issue is more alarming in Malaysia, which is considered as an ideal transit hub for counterfeit goods. In recent years the advancement of technology has made it easier to imitate the original brands with out...

In today’s competitive landscape, organizations are progressively searching for valuable practices to create strong consumer-based brand equity. Managers must remain vigilant and receptive to factors that influence brand equity. Accordingly, this paper addresses this issue. Specifically, the paper empirically investigates the mediating roles of thr...

Despite extensive discussion of the concept of Islamic banking, which is based on the fundamental doctrines of Islamic law (Shariah) and Islamic economics (prohibition of interest and profit-loss sharing), few studies have explored the factors that potentially affect behaviour intentions among customers. This study investigates direct and moderatin...

In this research, we expand our understanding of how aesthetic products induce shoppers’ responses at the point of sale. We advance and test a more integrative approach in which not only the sensory evaluations of the aesthetic product, but also the shoppers’ personal goals affect their purchase responses. Study 1 uses a lab setting to reveal that...

The aim of this research is to examine the factors that affect mobile banking adoption intention among customers in Malaysia by integrating Diffusion of Innovation (DOI), Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM). An online questionnaire with a 5-point Likert scale was used to collect 300 valid responses. We tested eigh...

Purpose This study empirically probes into the impact of product related factors on the purchase intention (PI) of luxury products by Muslim consumers in Malaysia and their commitment to purchase (CP) towards these products. It tests if PI influences CP and how moderating variables affect the PI-CP relationship in the context of purchase of such p...

Energy demand in Malaysia is increasing over seven per cent a year, while forty per cent of the energy is supplied from conventional fossil fuel. However, a number of social barriers have mired the social acceptance of renewable energy among the users. This study investigates the current status of renewable energy, problems and future outlook of re...

Innovation can be best described as the adoption of an idea or behaviour pertaining to a product, service, device, system, policy or programme that is new to an organization. Many companies nowadays develop and pursue innovative new products as a strategic move to gain competitive share in the market, and many do so by launching new products before...

Numerous studies in mainstream product commercialization research have focused on the three main aspects; order of entry, relative product advantages, and firm competitiveness. However, the emphasis of the extant research base has not completely found it’s way to investigating the concerns of speed of new product rollouts from a global launch persp...

The adoption of new technology represents a critical issue that firms need to confront when an improved product version is introduced to customers. Although prior research has established the benefits of technological improvements, it is still unclear why customers are typically slow to accepting new technology despite extensive marketing efforts....

Using the extended Resource Investment Model, this study investigated the effect of customerbrand investments in building a strong customer engagement. Data were collected from a sample of 200 mobile phone customers using self-administered questionnaire, and analyzed through the utilization of multiple linear regressions analysis. The findings reve...

This study aims to empirically test a scale to measure the dimensions of relationship investment. An exploratory factor analysis and reliability analysis were conducted on a sample of 150 mobile phone customers, whereas a confirmatory factor analysis was conducted on a sample of 539 customers. The results identified 2 dimensions each for customer and...

The slow growth of acceptance is a major barrier to small-scale renewable energy development. This study examines the determinants of acceptance of small-scale renewable energy in Malaysia. The research model for this study was developed based on the theory of planned behaviour, the technology acceptance model, the diffusion of innovation theory an...

This study aims to identify the limitations of relationship investment research in relationship marketing domain. Based upon 53 relevant journal articles, the results of content analysis reveal limited studies on the integrated effect of customer and partner investments and the effect of relationship investment's dimensions, particularly in custome...

Abstract: One of the socio-economic issues often discussed in marketing of marine catch of small- scale fishermen is the agent-principal relationship. They become socially obliged to the benefits and assistance provided by credit agents specifically when their credits accumulated. This asymmetric circumstance has empowered the credit agent to gain...

Purpose: The purpose of this study is to explore and identify the impact of internet addictions of young adults in Malaysia. There are six impacts identified, of which five are negative impacts and one is positive impact.Design/methodology/approach: This study comprised sample of 200 young adults in Malaysia. A cross-sectional research design was u...

This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The author identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehensively evaluate the performance of sequential ve...

Teachers have been widely acknowledged to critically influence students‘ learning and achievement. Nonetheless, the effects of teacher characteristics on student communication proficiency in the context of English as foreign language (EFL) learning have not received adequate attention among scholars. In contrast to most studies in the area, this ar...

The slow growth of acceptance is a major barrier to small-scale renewable energy development. This study examines the determinants of acceptance of small-scale renewable energy in Malaysia. The research model for this study was developed based on the theory of planned behavior, the technology acceptance model, the diffusion of innovation theory and...

This study aspires to unveil the economic potential of vacant land around the city which is cultivated with a combination of cash crops; vegetables and fruits. Energetic youths with enterprising minds are motivated to the agricultural business. Linear programming is employed to derive optimal solution for a combined crop harvest. The return from cr...

This article attempts to dis-aggregate and explore the components of TFP growth that contribute to changes in output, scale of production, allocative efficiency and technical efficiency of the Malaysian manufacturing sector. The TFP concept defined as the total output per unit of all inputs used in the production of an industry has gained a promine...

The role of aquaculture industry is becoming more prominent in order to supplement marine capture in meeting the food need for the growing Malaysian population. In an attempt to minimize depletion of marine fisheries, only traditional vessels are allowed to fish along the coastal area while bigger vessels are relegated to deep-sea fishing. During t...

The issue of whether to launch new products sequentially or simultaneously to multiple foreign markets has received little attention in the marketing literature. Drawing on contingency theory, this paper develops propositions to be tested in the future.

This paper empirically examines whether work environment factors moderate the relationship between market orientation and financial performance of healthcare institutions. Data were collected from a sample of private hospitals via self-administered questionnaires. Initial results reveal that market orientation does not have a positive effect on fin...

The purpose of this study is to gain a deep understanding of the factors which influence the adoption and usage of ICT by SMEs in Malaysia Businesses around the world are using ICT to improve business competitiveness. ICT provides a numerous opportunity for SMEs to compete equally with large corporations. This study uses Moore and Benbasats perceiv...

In recent years, the widespread use of computer and Internet becomes more ubiquitous in our everyday life, but the situation of software piracy has become increasingly serious. In this study, Ajzen's (1991) Theory of Planned Behaviour (TPB) is used as a theoretical framework to extend prior research pirated software purchasing behavior among studen...