Nieves Gonzalez Fernández-Villavicencio

Nieves Gonzalez Fernández-Villavicencio
University of Seville | US · Economic Library

PhD Knowledge Society

About

51
Publications
14,471
Reads
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360
Citations
Additional affiliations
March 2014 - January 2017
University of Seville
Position
  • Managing Director
September 2000 - present
Pablo de Olavide University
Position
  • Lecturer
March 1983 - present
University of Seville
Position
  • Librarian

Publications

Publications (51)
Article
University libraries are adapting to the new study, learning, and research needs of the university communities that they serve. In an environment of economic tweaking, a trend toward the performance of investments, the progressive digitization of resources and services, and easy access to information in digital format, universities are compelled to...
Article
Full-text available
p>En este estudio se analizan las correlaciones entre los datos aportados por los sistemas de citas tradicionales y las altmetrics de los artículos publicados en los últimos cinco años en la revista Comunicar, ya que se trata de una revista que destaca sobre las demás de su área por su avanzado plan de marketing en medios sociales. Además, se prese...
Article
Bibliometric services are being consolidated in the Spanish academic field due to growing interest in academic performance by university managers and leaders. Academic librarians are a key part of the bibliometric services because of their expertise in providing support and training to researchers and advice in research assessment. Bibliometric ser...
Article
Academic library spaces are transforming to adapt to new forms of learning, while at the same time the library print-collections, with reduced or zero use, are being moved to library marginal zones or to sites that are external to library buildings. The causes of transformation to library spaces are described, as well as the consequences that this...
Conference Paper
Given the enormous and growing importance of technology in our everyday lives, digital competences have become the key question for real digital citizenship. During first years of the 21st Century, new skills and abilities were defined by international organizations and different governments in order to establish the new Framework for Digital Compe...
Article
espanolIntroduccion: Existen diferentes estrategias de publicacion cientifica que pueden ser abordadas desde la perspectiva de la visibilidad, contemplando la uniformidad de la firma y perfiles de autor. Metodo: Revision narrativa. Resultados: Recomendaciones para la realizacion de la firma de autor y descripcion de cada uno de los perfiles de auto...
Article
espanolIntroduccion: Existen diferentes estrategias de publicacion cientifica que pueden ser abordadas desde la perspectiva de la propia publicacion, calidad de las publicaciones y metricas para su evaluacion. Metodo: Revision narrativa. Resultados: Descripcion de los metodos existentes para detectar los indicios de calidad de las publicaciones y l...
Article
Introducción: existen diferentes estrategias de publicación científica que pueden ser abordadas desde la perspectiva de la gestión, de cara a la evaluación por las agencias nacionales. Aparición de las métricas alternativas, servicios y proveedores.Método: revisión narrativaResultado: se presentan los rasgos característicos de los criterios de eval...
Article
https://idus.us.es/xmlui/handle/11441/49151 El paper del bibliotecari docent universitari no ha estat mai ben definit i l'èxit de la seva activitat es veu condicionat per la relació de col·laboració amb el professorat, el seu reconeixement i nivell d'implicació i la participació en la innovació docent. Els plans tutorials i els tallers per elabora...
Article
El paper del bibliotecari docent universitari no ha estat mai ben definit i l'èxit de la seva activitat es veu condicionat per la relació de col·laboració amb el professorat, el seu reconeixement i nivell d'implicació i la participació en la innovació docent. Els plans tutorials i els tallers per elaborar els treballs de fi de grau que estan posant...
Article
https://listserv.rediris.es/cgi-bin/wa?A2=iwetel;bdd049cf.1512b
Conference Paper
Full-text available
Introduction: Spanish university libraries are using social media to connect with young users from when web 2.0 first started. The Association of University Libraries in Spain (REBIUN) as well as others, have published several documents regarding this. Object of the study: The university libraries of Alcalá de Henares (Madrid) and Seville use socia...
Article
Full-text available
Se presenta un resumen de la tesis Rentabilidad de la biblioteca en la web social, describiendo la investigación que se ha llevado a cabo para demostrar que el uso de la web social por las bibliotecas en su oferta de productos y servicios adecuados a las expectativas de sus usuarios, es rentable para su institución al obtener diferentes tipos de RO...
Conference Paper
Full-text available
Las altmetrics o métricas complementarias de la producción científica surgen en un momento en que tanto autores como editores empiezan a comprender que las métricas tradicionales no son suficientes para conocer el interés que despiertan sus publicaciones. Plantean a su vez un cambio en la concepción del impacto científico hasta ahora centrada en va...
Article
Full-text available
Se busca identificar los pasos, a modo de hoja de ruta, que deben dar los bibliotecarios en la difusión, formación y asesoramiento de las métricas complementarias o altmetrics en el marco de los servicios que ofrecen a sus investigadores. Así mismo se enumeran una serie de razones por las que los bibliotecarios deben tener un papel activo en relaci...
Article
The need for digital skills is a major concern of educators and institutions that carry out training programs. In 2013, after several initiatives that attempted to define digital skills characteristics, the European Commission published a proposal for a common framework for digital competences, identifying five areas with a total of 21 skills. This...
Article
Full-text available
Desde hace unos anos los bibliotecarios universitarios estan centrando sus actividades en dar servicio a los investigadores en aspectos de su actividad cientifica. En este escenario de apoyo a la investigacion pero tambien de estudios bibliometricos, los bibliotecarios nos movemos en un entorno alternativo, cada vez mas abocados al conocimiento, ex...
Article
Reseña del informe:Kronqvist-Berg, Maria (2014). Social media and public libraries: exploring information activities of library professionals and users. Åbo: Åbo Akademi University Press, 2014. Diss.: Åbo Akademi University. ISBN: 978 951 765 730 3http://www.doria.fi/handle/10024/94661
Article
Full-text available
Se expone la evolución del concepto de marketing para llegar a sus expresiones actuales como marketing de atracción, de contenidos y relacional, así como su especial implicación en el mundo de las bibliotecas y servicios de información. Se analiza la diferencia entre estrategia y táctica en marketing digital y se plantean las tendencias que los exp...
Article
Full-text available
Las organizaciones deben incluir los medios sociales en su plan de marketing digital para obtener unos beneficios que los expertos han asociado tradicionalmente a retornos no ROI como el ROI social, el IOR (Retorno en relaciones), ROC (Retorno en colaboracion), ya que se miden en terminos de visibilidad, influencia, reputacion, fidelizacion o inter...
Conference Paper
Full-text available
Resumen del uso de las redes sociales en las Universidades y bibliotecas
Conference Paper
This paper explores research carried out in order to demonstrate the profitability of libraries that make use of social media both to offer products and services to the users in line with their expectations and needs and to deliver significant ROI. A set of social media indicators to measure the evolution and results has also been established.
Article
Full-text available
Purpose. Our aim is to identify the steps that librarians can take concerning altmetrics within the framework of the research support services offered by librarians. Design/Methodology/Approach. The current bibliography on altmetrics has been reviewed, especially that which refers to librarians. A survey has also been carried out of librarians of S...
Article
After a detailed review of the literature on the evaluation of reference services in academic libraries, we describe the evaluation process of the Reference Service of the University of Seville's library, in both its onsite and virtual models, during two time spans in 2011. We analyse the results using an adapted version of the READ scale. The pred...
Conference Paper
The design of new curricula, as a result of the European Higher Education Area (EHEA), and new teaching methodology has meant an opportunity to overhaul traditional training provided by Spanish University Libraries (SUL). The aim of this paper is to report the state of affairs of training in information management competency over the past three yea...
Article
Full-text available
The objective of this paper is to review the literature about systems of measure in social networks and present a draft proposal of set of indicators to help the units of information to evaluate the use and impact of their services through social Web o Web 2.0, with the aim to obtain cost and return of investment (ROI) of such services. Libraries h...
Article
Full-text available
Reference services, both face-to-face and virtual, in academic libraries have a low usage, which jeopardize their continuity. University librarians worldwide are pursuing innovative and creative programs to offer the service where, how and when it is needed. Libraries have to evaluate their services to meet the changing needs of users, developing a...
Article
Full-text available
Technologies are changing the concept of literacy and of the basic skills necessary to be considered literate in a digital and networked culture. New critical, technological and social skills redefine the need to be literate and, as such, for information literacy. This requires a new term, such as Digital Literacy, in order to include the new skill...
Article
In this article the author presents and explains in detail the elements, including the pros and cons, of two contrasting schools of thought in one of the key debates which the author introduced as a teaching tool at the UNESCO Training-the-Trainers (TTT) Workshop that took place in Granada, Spain, 27–29 October, 2008. That debate, briefly stated, i...
Article
In this article the author presents and explains in detail the elements, including the pros and cons, of two contrasting schools of thought in one of the key debates which the author introduced as a teaching tool at the UNESCO Training-the-Trainers (TTT) Workshop that took place in Granada, Spain, 27–29 October, 2008. That debate, briefly stated, i...
Article
Full-text available
Objectius. Fer una aproximació teòrica sobre el concepte de màrqueting i la seva aplicació en biblioteques tenint en compte tant les transformacions tecnològiques i socials protagonitzades pels mitjans socials, com les aplicacions del web social, a més d'elaborar unes pautes per al disseny d'un pla de màrqueting 2.0 per a biblioteques. --...
Article
Objetivos. Realizar una aproximación teórica sobre el concepto de marketing y su aplicación en bibliotecas a la luz de las transformaciones tecnológicas y sociales protagonizadas por los medios sociales y las aplicaciones de la web social y elaborar unas pautas para el diseño de un plan de marketing 2.0 en bibliotecas. -- Metodología. Análisis de l...
Article
Full-text available
La formación en competencias informacionales (ALFIN) de los estudiantes universitarios constituye informacionales cada vez más ligadas a las informáticas y la incorporación de las tecnologías y aplicaciones de la web social como herramientas de enseñanza/aprendizaje. Como ejemplo práctico se muestra el uso de estas herramientas por los bibliotecari...
Article
Full-text available
This article show the oportunities that the concept Library 2.0 has to reduce the digital divide and create spaces of eInclusion through five scenarios: 1.The library as a trainer 2.The library as a place of welcome, meet and experience between physical and digital communities. 3.The library as a facilitator of access to quality information 4.The l...
Article
Information literacy is today one of the most important skills to manage information properly, also to digital naives, young people that think they are literacies because they use technology. Training in information literacy and media literacy is one of the most important roles for the librarian in collaboration with academic professor. Ci2 is the...
Article
Libraries web sites for some time have met the needs of users, but no longer have the same meaning in the new environment and social networking sites. The library should be where it is needed and stop expecting the user to come to our website. We must stop focusing on content and focus more on the services we offer, stop focusing on information and...
Article
Full-text available
This article study the definition of "Library 2.0" and describes implications for all types of libraries inside and outside Spain, with special attention to Seville University library. The paper focusses on the practice of librarianship, specifically addressing how Web 2.0 technologies such as synchronous messaging and streaming media, blogs, wikis...
Article
Full-text available
The academic libraries are complex institutions with a lot of roles; they have offered their services and products along the History and their main goal has been permanent: to offer access to the useful and real scientific information. But today, we are seeing that this role is not the same because of the digital technology. In this paper we try to...
Article
Full-text available
The working group for CBUA's union catalogue analyses the process for configuring and implementing the InnReach union catalogue management software within Andalusia's academic libraries, touching upon the strengths and weaknesses of the process. This project represents a step towards the objective of library co-operation in Andalusia and an innovat...
Article
Full-text available
Joaquín González Moreno (1924-2004) fue un notable archivero de la historia de Sevilla (España). Fue director del archivo de Medinaceli durante cuarenta años además de conservador de la Casa de Pilatos en la que se ubica este archivo, uno de los más importantes de la historia de España. El doctor González Moreno fue también profesor de Paleografía...
Article
El grupo de trabajo del Catálogo Colectivo del CBUA analiza el proceso de configuración e implementación del software InnReach de gestión de catálogos colectivos en la realidad de las bibliotecas universitarias andaluzas, incidiendo en los puntos fuertes y débiles del proceso. Este proyecto representa un gran paso hacia la cooperación bibliotecaria...
Article
Full-text available
The main of this paper is to present a new union catalog from academic libraries of Andalusia (Spain). The software application “InnReach” is from Innovative Interfaces and it’s the first implementation of this software out of EEUU.
Article
Full-text available
Seville University Library (Spain) offer a diverse array of information resources—both in electronic and print formats. The challenge for this library is to provide access to all of these resources in an integrated and user-friendly way. Millennium Access Plus (MAP) from Innovative Interface is the tool than enable Seville library to provide access...
Article
Full-text available
The objective of this paper is to present a new service from the Seville University library: “Materiales didácticos” (learning materials). This service tries to summarize all learning objects that the Universidad de Sevilla offers to their students about the various disciplines tought. The service is a result of the cooperation between subject libr...
Article
Academic libraries need to integrate their digital resources with the course management systems of the virtual campus. The library is a very important piece of this new learning and teaching model and its presence as an information resources and associated services platform has to be guaranteed in order to be embedded within the new virtual courses...
Article
Full-text available
This paper tries to show news trends in academic library services under the concepts of library 2.0. This model is focuses in user centred and it uses some tools in order to deliver more efficient services. The librarians who conceive, implement and use those tools are librarians 2.0, always alerts to the changes to improve the quality of the servi...
Article
Full-text available
This document collects materials edited in a Community of practices on promotion of information services in the social networks. The authors propose a guide to deepen in how to use the tools of the social website in the programmes of information services marketing and promotion. The document shows several experiences of good practices in social net...

Questions

Question (1)
Question
Can anyone recommend sources of information on metrics to get the ROI from social media?

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