Nidal Alzboun

• Ph.D in Tourism Management
• Professor (Associate) at University of Sharjah

This study aims to evaluate the image of Aqaba as a key tourist destination in Jordan through the analysis of tourist reviews on TripAdvisor, the largest user-generated content (UGC) platform for travel. TripAdvisor allows insights into a destination's image from the perspective of actual visitors. Utilizing NVivo 12 software, both content and sent...

The study aims to evaluate the spatial suitability of Al-Tafila governorate for establishing tourist camps, employing GIS methods within an analytical framework. The final map illustrates the categories of spatial suitability for setting up tourist camps in the area. The study recommends conducting field surveys facilitated by the Global Positio...

The examination of the impact of Generative AI (GenAI) on higher education, especially from the viewpoint of students, is gaining significance. Although prior research has underscored GenAI's potential advantages in higher education, there exists a discernible research gap concerning the determinants that affect its adoption. In the present study,...

The study aimed to clarify the most important interconnected factors in the tourism sector “especially in hotels” that contribute to enhancing the interaction of current customers of hotels operating in tourism sector in light of the presence of the customer’s hotel experience as a moderator variable, through an empirical study on hotels, based on...

Artificial intelligence (AI) has become an integral component of human existence, with individuals employing AI tools in various facets of life. Among the most significant applications of AI is its role in facilitating communication among humans. The present study focuses on the use of AI in translating a crucial type of text that falls within the...

The role of women entrepreneurs in driving economic growth and instigating social change is crucial, yet they encounter distinctive obstacles when embracing innovative technologies, particularly Generative Artificial Intelligence (GenAI) tools. These tools have the potential to revolutionize business operations through task automation and data-driv...

Objective: This study aimed to determine whether Basic Science Process Skills (BSPS) vary among secondary school students based on the teaching methods: PhET Interactive Simulations (PhET), Conventional Laboratory Method (CLM), and Traditional Method (TM) in Physics. Methods: The study adopted a quasi-experimental approach, involving three group...

The concept of the “Metaverse” is a three-dimensional virtual world that relies on simulations of reality to represent real-life experiences, and it can be classified as the next generation in using the Internet. In this research, we will examine the factors that may influence user acceptance of metaverse and the relationships between these variabl...

الأهداف: هدفت الدراسة إلى الكشف عن مؤشرات الفرصة السكانية في الأردن والتوقعات السكانية المرتبطة بها، إضافة إلى تحليل تصورات طلبة الجامعة الأردنية لمفهوم الفرصة السكانية والآثار المترتبة عليها. المنهجية: اعتمدت الدراسة على المنهج الوصفي والتحليلي لتحليل البيانات المستقاة من أداة الدراسة (الاستبانة)، التي جرى توزيعها على عينة من طلبة الجامعة الأردنية...

Objectives: The study aims to reveal the population opportunity indicators in Jordan and the population projections associated with them. In addition, it seeks to analyze the perceptions of the University of Jordan students toward the concept of population opportunity and its consequences. Methods: The study relied on the descriptive and analytical...

Events have become increasingly significant in marketing and branding strategies. This study aims to examine the impact of local events on the destination marketing mix. It tests the effect of local events on destination image which in turn impacts visit intention and facilitates tourism recovery post-crises. To quantitatively explore the effect of...

In the rapidly evolving landscape of supply chain management, the advent of the metaverse presents a novel frontier with significant potential for enhancing operational effectiveness and excellence. This study aims to examine the effect of metaverse adoption on various dimensions of the supply chain, including resilience, agility, flexibility, and...

The emergence of financial technology has resulted in the rapid expansion of digital financial services and products that are accessed and delivered through digital channels. However, such technology has also exposed changes in the financial behaviors of the millennial generation. Hence, this article analyzes how digital financial literacy impacts...

Recent technological advancements are endless and have had a profound influence on everyone in every part of life throughout the preceding decades. Artificial intelligence is one such invention that has the potential to change the world. Now, artificial intelligence is being used in almost all commercial operations. Hence, this research attempted t...

In this digital age, fraudulent practices are among the most challenging that organizations must be aware of due to the increasing use of online transactions. This also applies to the banking sector whose business has become more complex with the recent developments in information and communication technology, which has changed the nature of bank f...

This research examined how virtual reality technology affects the marketing performance of the fashion industry in Jordan. Based on a sample composed of 528 online customers, structural equation modeling (SEM) was utilized as a statistical approach for hypothesis testing. The research findings demonstrated that virtual reality technology had a posi...

The aim of this study is to determine the destination image of Al karak and Ajloun castles according to visitors’ reviews on TraipAdvisor and to compare between them. The study used the qualitative approach to reveal the opinions of tourists on their visit to Al karak castle and Ajloun castle, using the content analysis method by analyzing visitor...

The study aimed to identify the characteristics of the tourist movement of tourists who use tourist applications in the city of Aqaba, and to know the tourist motives of tourists who use these smart applications, in addition to knowing the challenges and obstacles facing tourists while using smart applications in the study area. To achieve the obje...

In higher education institutions, effective digital communication is crucial for achieving administrative goals, such as improving student services, managing resources, and facilitating collaboration among staff members. By exploring the impact of copresence factors on digital communication effectiveness, higher education institutions can gain a de...

COVID-19 has crucially changed the motivations, attitudes, and behaviours of travellers. This study explores the shifts in travel attitudes after the COVID-19 pandemic and how these changes affect the intention for upcoming travels. It investigates the moderating role of the traveller personality in forming the relationships between travel attitude...

In higher education institutions, effective digital communication is crucial for achieving administrative goals, such as improving student services, managing resources, and facilitating collaboration among staff members. By exploring the impact of copresence factors on digital communication effectiveness, higher education institutions can gain a de...

The study aimed to expose the components of archaeological tourism in Amman governorate and to analyze the characteristics of the tourist movement in archaeological sites in Amman as well as the tourists motivations. In addition, it aimed to determine the challenges and obstacles facing archaeological tourism in Amman. To achieve the study objectiv...

This study aims to evaluate tourists' reviews of gastronomy tourism expressed in Google reviews according to the CAC model (Cognitive, Affective, and Conative), and to examine the inter-correlations between CAC model components. The study was applied to traditional restaurants in Amman downtown. The research then extracts the main themes from the t...

Purpose-Emotional intelligence (EI) has a profound effect on the performance of tour guides, though past studies on the subject have neglected to examine the effects of EI on neither the overall nor specific pattern of tour guides' performance. This study examines the overall link between four dimensions of EI (self-emotion appraisal [SEA], others'...

The tourism and hospitality industry is considered one of the most vulnerable sectors during times of crises. The onset of the COVID-19 pandemic completely paralyzed this industry, drawing the attention of researchers specializing in this field. Scholars have investigated the pandemic from various perspectives. This study aims to identify gaps in t...

The aim of this study is to identify the economic effects of the educational tourism in Jordan. Behavioral and descriptive and analytical statistical approaches were used. The results of the study were based on a questionnaire, which was designed for collecting the required data and was distributed to a random sample of (1000) international student...

Recreational tourism as a niche market has prompted researchers to take a variety of approaches to investigate the elements that influence travelers’ decisions to engage in leisure activities. The reasons why Muslim visitors select leisure-based travel are commonly discussed in the tourism literature, although little research has been done in this...

Big data analytics capabilities have piqued the curiosity of academics and practitioners in recent years. However, there has been little research conducted on the effects of these capabilities on supply chain sustainability, particularly in emerging economies. To address this gap, this article attempted to investigate the impact of big data analyti...

Purpose-The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors in tourism success. However, the structural relationships between these factors, considering the mediating effects of eudaimonic well-being (optimal psychological f...

Purpose The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors in tourism success. However, the structural relationships between these factors, considering the mediating effects of eudaimonic well-being (optimal psychological f...

Jordan has received more than 1.2 million Syrian refugees, including 656,213 registered with United Nations High Commissioner for Refugees (UNHCR) since the beginning of Syrian crisis in 2011. Jordanians are acutely feeling significant impacts of the refugees on their daily lives and refugees' pressure on services, natural resources and the labor m...

هدفت هذه الدراسة إلى توضيح خصائص السياحة الريفية في مسار درب الأردن السياحي، وبيان دوره في تنمية المجتمعات المحلية. وقد اعتمدت نتائج الدراسة على تحليل إجابات عينة الدراسة التي بلغت 420 سائحًا من خلال أداة الدراسة (الاستبانة) التي وُزّعت على عينة متاحة من سيّاح مسار درب الأردن، كما تم إجراء 34 مقابلة مع أبناء المجتمعات المحلية. واعتمدت الدراسة على ا...

The aim of this study was to examine the extent to which Katara Cultural Village enhances the image of Qatar, based on reviewers’ posts on TripAdvisor. It also sought to analyze the current situation of Katara from the managers’ perspective. A total of 2,342 comments about Katara on the TripAdvisor website were analyzed using content analysis. Thre...

Perceived value is understood to be a precursor of visitor satisfaction and loyalty and it is impacted by product quality. The relations between quality, value, and satisfaction have been gaining increasing attention in the marketing and tourism fields. Accordingly, this study examines visitors' evaluations of Katara Cultural Village events and ser...

This study aims at exploring the extent to which Jordanian hotels apply sustainability practices, and the effect of hotel characteristics on sustainability levels. A multiple regression analysis was employed to investigate the effect of hotel characteristics (Class, ownership type, and education level for hotel managers) on sustainability practices...

This study investigates the impact of the general trend of annual and autumn rainfall at five weather stations in different climatic zones of middle and northern Jordan. In this area, 50% of the country's wheat and 63% of its barley are cultivated. The general trend of autumn rains in all the study stations shows a decline, as indicated by several...

This study investigates the impact of the general trend of annual and autumn rainfall at five weather stations in different climatic zones of middle and northern Jordan. In this area, 50% of the country's wheat and 63% of its barley are cultivated. The general trend of autumn rains in all the study stations shows a decline, as indicated by several...

This study analyzes the characteristics of land use/land cover change in Jordan's Irbid governorate, 1984-2018, and predicts future land use/land cover for 2030 and 2050 using a cellular automata-Markov model. The results inform planners and decision makers of past and current spatial dynamics of land use/land cover change and predicted urban expan...

The study aimed at examining excursion patterns and behavior of public parks visitors in Jordan. It also aimed to identify the motivations of visitors to visit public parks in Jordan to reveal their attitudes towards harmful practices on the parks environment in the study area, and to find out the relationship between the social and economic charac...

This study aims at identifying the role of national culture curriculum in developing and promoting students’ citizenship values. To achieve this objective, Descriptive analytical method and questionnaire was distributed to a sample (745) student at The University of Jordan for the academic year 2017/2018. The results of the study found that the rol...

This study aims to identify the perceptions of the University of Jordan’s students toward the effectiveness of using electronic learning platforms (Edraak) in developing their self-learning skills in national culture course. The sample of the study included 745 students of those who studied national culture course during the 2nd semester 2017/2018....

هدفت الدراسة إلى تحليل تيارات التسوق الرئيسية نحو السوبرماركت والمراكز التجارية كبيرة الحجم (السوبرماركت كبيرة الحجم، المحلات التجارية الكبرى، والمتاجر الشاملة ضخمة المساحة) في مدينة عمان، وتحليل خصائص المتسوقين المرتادين لها، وأنماط التسوق لديهم، بالاعتماد على تحليل إجابات عينة الدراسة التي بلغت 2100 شخص من خلال تطبيق أداة الدراسة المستخدمة (الاست...

هدفت الدراسة للتعرف إلى أثر الربيع العربي في دول الشرق الأوسط على القطاع السياحي الاردني، ومدى تأثر دولة آمنة كالأردن، بعدم استقرار دول الجوار. وانطلقت الدراسة من افتراضين: الأول، وجود علاقة بين ثورات الربيع العربي وتراجع قطاع السياحة في الأردن، أما الثاني، فينطلق من انتعاش قطاع السياحة في الاردن نتيجة لثورات الربيع العربي، بسبب استقرار البلد وأمنه...

The present study sought to explore the characteristics of domestic tourists in Jordan in terms of patterns, motivations, challenges and opportunities. A sample of 556 residents was collected through online survey technique. The quantitative approach was employed to analyze the data. The results indicated that coastal tourism beside adventure touri...

Despite the current wide-spread interest in protected area tourism, it continues to be relatively new phenomenon among Jordanians. Although much research has been conducted on this phenomenon, little attention has been focused on the study of protected area tourism in the Arab World. Given this lack of research, particularly in Jordan, the study re...

Petra is a mature tourism destination in the south of Jordan with a degree of seasonality over the last 10 years. Despite the recognized importance of Petra for the tourism industry in Jordan, there has been a lack of studies that discuss seasonal demand variations and its impacts on other related industries in the region. Yet, this study aims at a...

The study aimed to provide a better understanding of financial leakages in a sample of classified hotels in Jordan in terms of its reasons, its channels, and potential ways to reduce it from hotel managers’ perspective. Eighteen semistructured interviews were conducted with hotel managers. The results showed a high level of awareness regarding fina...

Broadly speaking, the notion 'Tourism for all' has been intensively promoted and tourists with special needs have gained extensive acknowledgement in the tourism literature in the past decade. To be specific, there has been a growth of interest among senior people in the tourism literature in the last few years. However, when literature is reviewed...

Broadly speaking, the notion 'Tourism for all' has been intensively promoted and tourists with special needs have gained extensive acknowledgment in the tourism literature in the past decade. To be specific, there has been a growth of interest among senior people in the tourism literature in the last few years. However, when the literature is revie...

The tourism industry in the Middle East was affected by instability and dramatic political circumstances changing the map of tourist destinations in the region. The purpose of the current study is twofold; first, to explore perceived challenges by tourists from Gulf countries when they decide to visit Jordan. Second, to identify the potential oppor...

This study aims to assess the effect of sustainability practices on financial leakages in the hotel industry in Jordan. A self-administered survey was distributed to hotel managers in all 213 classified hotels in Amman, Aqaba, Petra, and the Dead Sea area. Of these, 163 questionnaires were returned with a response rate of 76.5%. Confirmatory Factor...

This study explores the geographic distribution of the secondary schools and the factors that affect the students' success rates in Ramallah and Al-Bireh Governorate, Palestine. Three main sets of factors assumed to affect students' success rates were considered and grouped in terms of: student-related factors, teacher-related factors, and school s...