Nicoleta Valentina Florea

• Lecturer at Valahia University of Targoviste

This study explores how visual merchandising and store layout influence customer shopping decisions. This research aims to identify the key factors that shape consumer behavior and provide useful insights for retailers by using interactive marketing factors. Data were collected from 488 respondents in the South Muntenia region of Romania, a key eco...

The study proposes a cost management model for recruitment, selection, employment, and integration (RSEI), for the human resources (HR) department in order to identify the possibilities of cost optimization. The proposed model consisted of applying the activity-based costing (ABC) method, as a novelty in the HR field, by developing an algorithm for...

This article examines the rise of digital currencies in the Eurozone. By probing into the National Strategy regarding the Digital Agenda for Romania 2020 (Romanian Government, 2015), we are aiming to present future researchers with a set of propositions to continue the inquiry on possible opportunities derived from emerging opportunities associated...

Changes from all around the world in any activity are supposed to accept changes and respond being ready for them, by developing specific skills, knowledge, abilities, attitudes, and experience. Based on bringing new ideas and creativity, human capital could obtain long-run leadership performance, becoming leaders for others and motivating them to...

By probing into the Strategy regarding the digitalization of education in Romania updated in 2021 by the Romanian Ministry of Education and Research after the COVID-19 and aligned with the latest European Digital Agenda for 2020-2030 published by the European Commission, we are hoping to offer future researchers a set of propositions to continue th...

The current economic environment characterized by the implementation of new ICT technologies, globalization, and the pandemic period has determined the growth of online communication, the development of the e-commerce sector, and the change in online consumer behavior. The research aims to analyze online Romanian consumer behavior trends and perspe...

The paper investigates trends in the use of mobile commerce at EU-27 level, rendering a hierarchy of factors that influence consumer behavior on each generation. In order to validate the research hypotheses, an econometric model is developed based on the analysis of the determining factors by using the correlation coefficients and the regression fu...

Approaches to the concept of workforce diversity have developed in recent years. This subject is now under continuous research by specialists in talent management. Simultaneously with the global tightening of COVID-19 restrictions, companies have been imposed upon to support an increasingly higher diversity, thus noticing corporate cultures stimula...

The COVID-19 pandemic is a mobilizing circumstance for rethinking the economic activities of companies, as well as reorganizing the way employees work. To comply with the regulations imposed worldwide, most economic activities were transferred to the online environment. The purpose of the paper is to carry out an investigation of the Romanian telew...

The topicality and necessity of the topic is motivated by the usefulness and necessity of approaching, from a new perspective, the development of the southeastern region of Romania through some important features in the increasingly challenging era of the prohibitions imposed by COVID 19, some knowledge which tries to answer the increasing complexi...

Customer relationship management (CRM) plays an important role in ensuring the success of companies. Attracting and retaining valuable, satisfied, and loyal customers are important goals of CRM. The aim of the paper is to highlight the crucial role of the relationship between companies and their satisfied customers in achieving long-term performanc...

Modeling and mathematical simulation are used in every field. To obtain improvement of relationship with customers is also used modeling. Relational marketing is not a choice, is a demand. The customers, which are emotionally related with the organization, will have more trust into it and will develop a strong commitment and a sustainable relations...

Knowledge management is a new term specific for the new Knowledge Economy, where continuous change is every step and imposes developing knowledge of employees in order to satisfy stakeholders needs and to obtain long-term performance. This chapter will analyse the role of tacit knowledge in obtaining performance and the knowledge processes implemen...