Nicole Amare

Nicole Amare
University of South Alabama | USA · Department of English

About

28
Publications
12,793
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319
Citations
Additional affiliations
August 2001 - present
University of South Alabama
Position
  • Professor (Full)

Publications

Publications (28)
Article
Most sentence diagramming follows either the Reid-Kellogg (noun|verb)approach or some variant of Chomsky's syntax-tree (NPVP) approach. Both methods violate principles of effective visual design: graph lines should be implied wherever possible, aligned to an organizing grid, and diagram details should be scalable. Not surprisingly then, traditional...
Conference Paper
This is a work-in progress paper, describing a series of experiments conducted to determine the actual effects of parallel phrasing vs. non-parallel phrasing on readers. Traditionally, it has been assumed that parallel text enhances information recall more than non-parallel text, but no distinct evidence for this emerges in the data. However, the d...
Conference Paper
This is a work-in progress paper, describing the design of an experiment to measure emotional responses to form, color, and typeface design in study participants from non-US cultural backgrounds. The purpose is to determine the degree to which general patterns of response from English speaking, non-US participants resemble or differ from responses...
Conference Paper
Full-text available
Various studies have correlated specific visual characteristics of typefaces with specific overall emotional effects: curvilinear forms and open letter shapes generally feel “friendly” but also “formal” or “informal,” depending on other factors; large contrasts in stroke widths, cap height, and aspect ratio generally feel “interesting,” but also “a...
Conference Paper
Environmentally sustainable industry practices have an ethical dimension, a sense of "rightness" opposed to the "wrongness" of ecologically destructive practices. Still, we face a challenge in demonstrating to skeptical audiences the connection between environmental ethics and more familiar ethical values: honesty, due diligence, quality assurance,...
Article
Full-text available
Previous empirical studies have shown consistent emotional responses to form and color, across a variety of contexts and especially across cultures. What varies across contexts and cultures is evaluation of the color/form/emotion response. For example, both the color red and jagged, high contrast forms consistently evoke one emotional response neut...
Article
To date, business communication scholars and textbook writers have encouraged résumé rhetoric that accommodates technology, for example, recommending keyword-enhancing techniques to attract the attention of searchbots: customized search engines that allow companies to automatically scan résumés for relevant keywords. However, few scholars have disc...
Article
Those who submit manuscripts to academic journals may benefit from a better understanding of how editors weigh ethics in their interactions with authors. In an attempt to ascertain and to understand editors' ethics, we interviewed 3 current academic journal editors of technical and/or business communication journals. We asked them about the ethical...
Conference Paper
Full-text available
Information economy, indeed any economy, requires some common medium of exchange. We therefore seek clarity and commonality in the vocabulary of visual language. Visual vocabularies have of course been proposed by others, but we can demonstrate that, so far, they possess an artificiality effectively preventing widespread adoption. Therefore, what w...
Conference Paper
We introduce an approach to grammar distinct from traditional approaches: instead of the eight parts of speech, we propose a four-part grammar system based on the functional components of sentences: , {modifier}, (complement), and head. Unlike traditional parts of speech, these functional components have consistent and reliable identification tests...
Article
Full-text available
Technical communication textbooks tend to address visual rhetoric as two separate units, usually a chapter on document design and then a chapter on graphics. We advocate teaching a unified system of visual rhetoric that encompasses both text and graphics within a common visual-language system. Using C. S. Peirce's three-part theory of rhetoric and...
Conference Paper
Full-text available
Though C.S. Peirce's triads of sign-object-interpretant and icon-index-symbol are often cited in passing, few are aware that Peirce (circa 1900) expanded these triads to describe ten categories of sign (three kinds of icon, four kinds of index, and three kinds of symbol). We show how Peirce's ten sign types correspond to ten distinct types of visua...
Article
Full-text available
This study analyzes the performance and attitudes of technical writing students in PowerPoint-enhanced and in non-PowerPoint lectures. Four classes of upper-level undergraduates (n = 84) at a mid-sized, Southern university taking a one-semester technical writing course were surveyed at the beginning and end of the course about their perceptions of...
Article
Full-text available
Visual ethics discussions usually consist of accuracy or injury issues. We note a third area of visual ethics that has been largely unexplored: the ethics of choosing decorative or indicative graphics over informative graphics. Oral presentations particularly tend to favor decorative and indicative graphics when informative ones would be more usefu...
Conference Paper
Full-text available
Criticisms that Tufte and others have leveled against PowerPoint are not insurmountable defects of the programs themselves. These defects are generally due to an orientation, shared by program designers and users alike, and toward images rather than diagrams, toward perceptual decoration and object indication rather than toward visually mediated, i...
Article
One goal of college technical writing courses is to prepare students for real-world writing situations. Business writing textbooks function similarly, using guidelines, sample assignments, and model documents to help students develop rhetorical strategies to use in the workplace. Students attend class, or read and perform exercises in a textbook, w...
Article
This article presents communication strategies for technical writers and engineers. These strategies are developed from applying Erving Goffman's social interaction theories to the technical writer/engineer relationship. These strategies should also help dispel some of the criticisms that engineers and technical writers have of each other.
Conference Paper
Microsoft's PowerPoint program is the most commonly used presentation software. Despite PowerPoint's popularity, many dislike the tool, accusing it of obscuring data and boring audiences. The current backlash against PowerPoint stems largely from Edward Tufte's criticisms in "PowerPoint is Evil" and The Cognitive Style of PowerPoint. Tufte believes...
Conference Paper
Technical communicators spend much of their time creating, editing, and revising text and images to guide the audience/reader/user/consumer to use a technical product more effectively. In order to help the user, however, the technical communicator must understand exactly what the engineering team intended in designing the product. This process invo...
Article
Innovation in a company's design process is increasingly a matter of cooperation between the company and its customers. New information and communication technology (ICT) possibilities such as electronic communication (EC) media generate even more opportunities for companies to collaborate with customers during the early stages of research and deve...
Article
The role of the technical communication practitioner stems from the need for members from two distinct professions to connect; for example, engineers have created some new technology, and users who are (assumedly) unfamiliar with the technology want or need to understand that technology. The article presents an interface between the two professions...
Conference Paper
Although the field of technical communication has developed considerably, there is still some resistance to theory from both practitioners and academics. The relationship between theory and application in the field of technical communication has received more attention in the last decade, with much of the theory "borrowed" from other disciplines. I...

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