Nicola Morelli

Nicola Morelli
Aalborg University · Department of Architecture, Design and Media Technology

PhD (Industrial Design) Politecnico di Milano

About

85
Publications
42,703
Reads
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1,860
Citations
Citations since 2016
50 Research Items
1051 Citations
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2016201720182019202020212022050100150
Introduction
Nicola Morelli currently works at the Department of Architecture, Design and Media Technology, Aalborg University. Nicola's research focuses on service design and social innovation. He is also involved in projects on design driven innovation in the urban context, design for migration, design for urban mobility and for increasing citizens' accessibility to open data.
Additional affiliations
August 2012 - June 2016
Aalborg University
Position
  • Professor MSO (Service Design)
July 2002 - present
Aalborg University
Position
  • Professor with special responsibility
Description
  • I started the disciplinary area of Service Design in 2002, after 10 years my studies and teaching activities made it possible to create a new master of Service Systems Design at Aalborg University (servicedesigners.dk)
September 1996 - June 2002
RMIT University
Position
  • Senior Researcher

Publications

Publications (85)
Article
Full-text available
In recent years, design in the public sector has gained popularity amongst policymakers as well as among scholars. Design is perceived as a promising way to create more successful policies and public services. Despite growing popularity, a critical reflection on benefits and challenges, as well as about different understandings of design practices...
Chapter
Migrants face many barriers when accessing public services due to their lack of legal, procedural and language-related knowledge. This significantly limits their integration into the local community and civic status. Several studies and practices in the field have proved that co-creation is crucial for innovating and adopting solutions for migrants...
Article
Since the 1990s, the framework of Theory of Change has been used to address complex contexts of intervention especially in relation to planning and evaluating social practice. Theory of Change can be defined as the systematic and cumulative study of the links between the activities, outcomes, and context of an intervention. The aim of this paper is...
Preprint
Full-text available
Design can express culture, develop novel concepts and new products, underpin business growth, facilitate social innovation, humanise technology, and support and guide systemic change to deliver a better life. It has been a decade since the time when the EU first recognised design as the source of innovation and included it in the core themes of Eu...
Chapter
Full-text available
This level suggests a view of services as an aggregation of human, organisational and technical factors to generate potential value. The activity of designers at this level has been widely studied; therefore, this chapter focuses on the specific design capabilities that come into play when working at this level.
Chapter
Full-text available
The approach to services has changed in the last decades: it has developed from viewing services in relation to their intrinsic differences in products to viewing services as processes of value co-creation. This chapter therefore introduces the evolution of this concept based on the early studies that introduced the idea that services could be desi...
Chapter
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Value is co-created in the moment in which service beneficiaries interact with a service infrastructure, with other beneficiaries, or with technological components. The observation of services at this level reveals that different capabilities are involved in the process of value creation, from the everyday problem-solving capabilities of the servic...
Chapter
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Every action is framed in a broader landscape dominated by a system of values, rules, and cultural, social and political premises. In this landscape, change is slow, evolutionary, and lies outside the control of a designer. Nevertheless, designers can play a role in triggering change and possibly steer it in preferred directions. This chapter illus...
Chapter
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This is a navigation chapter, with the aim of providing a logical frame to summarise the design capabilities at all the levels described in the previous chapters. The reader can use the navigation framework suggested in this chapter to create their own operational paradigm or as a way to use the various tools and toolboxes available in service desi...
Chapter
Full-text available
Some concluding notes originate from the view proposed by the previous chapters. This particular view is like a picture that captures a portion of a landscape in a specific frame, time and logical context. This chapter clarifies this frame and suggests ways to extend this view beyond the logical, professional and time limitations that a book could...
Chapter
Full-text available
This short chapter provides descriptions of service designers’ core capabilities. In the chapters that follow, these capabilities are discussed in relation to the three levels of design action.
Chapter
The chapter investigates two design-based strategies for the engagement of city stakeholders with open data as executed in two recent research and innovation projects (Urban Sensing and Open4Citizens). Both projects explored how open data can be used to develop new services to improve urban quality and livability. However, while one project built a...
Article
Full-text available
In the past decades, industrial design practice and research have focused extensively on how to optimize production and consumption, as a way to prevent negative environmental impacts, such as resource depletion, pollution, and excessive waste. Recently, the "circular economy" concept is increasingly used to achieve environmental benefits and econo...
Book
Full-text available
This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have...
Article
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This paper investigates the opportunities of leveraging a hackathon format to empower citizens by increasing their abilities to use open data to improve their neighbourhoods and communities. The presented discussion is grounded in five civic hackathon case studies organised in five European cities. The research revealed specialised learning and col...
Conference Paper
Full-text available
The process of value creation cannot be an exclusive preserve of designers, but it is rather the result of a diffuse problem solving capability. The creation of new value is also connected to the concept of innovation and can happen in different logical contexts, from limited and confined contexts (niches) to consolidated structures (regimes) and t...
Article
Full-text available
Complexity is a key characteristic of many participatory and community-oriented design activities. Designers’ varied roles are being transformed as they have to manage the complexities and entanglements associated with global societal, technological and environmental change. As design turns towards a social mode of operation and application, this s...
Article
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Along with the urgent need to reinvent our society, a series of paradigm shifts are already shaping transitions toward a more participatory and digital society. The current work takes stock of the promise of open data as a new resource and elaborates upon the maker movement, which has spurred people’s capacity to participate and has provided tools...
Article
Full-text available
Urban areas can be considered the ground for the challenges related to the UN’s Sustainable Development Goals (SDGs). The objective of shaping cities as human settlement that will see a more inclusive, safe, resilient, and sustainable future is often argued in literature as an issue dependent on behavioral change of inhabitants in urban areas. In t...
Conference Paper
Full-text available
In today’s world of global wicked problems, constraints and imperatives imposed by an external and uncertain environment render strategic action a quite complex endeavour. Since the 1990s, within community initiatives and philanthropic projects, the construct of Theory of Change has been used to address such complexity. Theory of Change can be defi...
Conference Paper
Full-text available
The process of value creation cannot be an exclusive preserve of designers, but it is rather the result of a diffuse problem solving capability. The creation of new value is also connected to the concept of innovation and can happen in different logical contexts, from limited and confined contexts (niches) to consolidated structures (regimes) and t...
Conference Paper
Full-text available
Themes such as economy of materials, environmental degradation or optimization of production and consumption flows have long been discussed in design and design research. Lately, the concept of circular economy entered the stage as "an industrial economy that is restorative or regenerative by intention and design" (Ellen MacArthur Foundation, 2013)...
Chapter
This chapter presents some considerations on the Open4Citizens research project, which adopts design strategies to foster the use of open data and to support the creation of related communities and practices. The intent of the project is, therefore, to operate within the complex area of social change. The chapter will look into the design strategie...
Chapter
Full-text available
The increasing production of data is encouraging government institutions to consider the potential of open data as a public resource and to publish a large number of public datasets. This is configuring a new scenario in which open data are likely to play an important role for democracy and transparency and for new innovation possibilities, in rela...
Chapter
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This paper aims to contribute to current research on learning through designing for urban innovation. It provides a framework methodology for a multidisciplinary ecosystem as a participatory method developed in the context of Mobility Urban Values (MUV), an EU Horizon 2020 project (2017–2020), that addresses the issue of behavioral change towards (...
Chapter
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The focus of design studies has shifted from a product-centric perspective to a perspective in which value is defined by and co-created with the consumer, rather than embedded in the output. The reasoning hence focuses on the interplay between innovation and design processes. Moving from an earlier conceptualization of design-driven innovation, the...
Chapter
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Three key concept domains are considered and explored in a unitary framework. They are: innovation, the only possible response to global crises, aiming at transforming behaviours and practices towards systemic changes and transition; design, a way of creatively conceiving, developing and driving forward new practices for undertaking large scale tra...
Conference Paper
Full-text available
While keeping a critical eye on these emerging issues, data can also be considered a resource, which comes with a set of already configured practices, particularly if we refer to the technical procedures that allow any user to exploit it. It opens a promising role for design enabling social innovation through more participatory and bottom up approa...
Conference Paper
Full-text available
This paper discusses how the introduction of a service design approach inside public administration offices can help public servants to be more citizen-centred. In particular, the stakeholder map, a well-known tool in the service design community, has been investigated as a means to trigger conversation about roles and power distribution at key mom...
Conference Paper
Full-text available
Design studies focuses on explaining the human activity of design, and is fundamental to design research. It frequently involves the use of qualitative research approaches such as case study, with the collection of a considerable amount of heterogeneous data (e.g. observations, interviews, documents, artifacts). Multiple sources and heterogeneous d...
Conference Paper
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An increasing computing capability is raising the opportunities to use a large amount of publicly available data for creating new applications and a new generation of public services. But while it is easy to find some early examples of services concerning control systems (e.g. traffic, meteo, telecommunication) and commercial applications (e.g. pro...
Article
Full-text available
Manufacturing companies increasingly try to innovate in their offers to consumers by creating more complete solutions that combine product and service components. However, shifting from a product-centric perspective to a solution- oriented perspective is challenging. The present study adopted a design research methodology and built on Service-Domin...
Article
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This paper focuses on Service Design as the theoretical and operative framework for activities in very diversified contexts. Within this framework, the paper analyses the design of services and service systems as a form of mediation, integration and diffusion of new operational practices that are gradually modifying the current socio-economic parad...
Article
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In the recent years, new forms of organization have emerged, that have a disruptive power over the existing social and economic system. This phenomenon is challenging the traditional design approach, based on the idea that designers could design services for citizens and public administrations. In the new processes designers and service provider ar...
Article
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This paper is looking at two parallel transformations -in the methodological approach to service design and in the way new social initiatives are designing new solutions – to suggest a framework to re-organise service design education. The paradigmatic framework for the service design discipline is shifting from a methodological approach that quali...
Working Paper
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Conference Paper
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A large quantity of open data is now available to institutions, business and citizens. The potential of such new resource, though, has not been explored yet, also because of a lack of perspectives and scenarios on how open data can be used. The workshop aims at broadening the perspectives on the use of open data by investigating new scenarios for a...
Conference Paper
Full-text available
Researchers and practitioners have increasingly recognized the importance of offering value propositions to customers that enable value co-creation as discussed in the service dominant logic (SD-logic). SD-logic recognizes customers as active co-creators and posits that products and services are only means to an end. Also, different approaches, met...
Conference Paper
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Conference Paper
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Manufacturing firms are increasingly evolving towards the design of integrated product-service solutions but servitization literature does not provide specific guidance on how to design these integrated solutions. Building upon ProductService System (PSS) and Service Design (SD) approaches, this paper proposes an integrative method that joins PSS’s...
Conference Paper
Full-text available
A new generation of public services is emerging from the crisis of traditional welfare systems. The new services are based on the activation of citizens and stimulate their participation in the definition of their needs and new solutions. The new services also require a new approach to design that is based on the direct involvement of local communi...
Conference Paper
Full-text available
A new generation of public services is emerging from the crisis of traditional welfare systems. The new services are based on the activation of citizens and stimulate their participation in the definition of their needs and new solutions. The new services also require a new approach to design that is based on the direct involvement of local communi...
Article
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SUBTITLE) This paper is based on two EU funded projects: Life 2.0, which was recently completed 1 , and My Neighbourhood, which is still ongoing. The goal of the former was to create location-based and socially networked services to support elderly people in living independently. The aim of the latter is to develop a platform to activate hidden or...
Conference Paper
Full-text available
NB, an edited version of this paper has been published on "the Design Journal" (http://www.tandfonline.com/eprint/uMTheNaEKePn95KAtPdN/full) This paper is based on two EU funded projects: one recently completed, Life 2.0 and an on-going project, MyNeighborhood (MyN). The former was aimed at creating location based and socially networked services to...
Conference Paper
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This paper is based on a recently completed EU-funded project, aimed at creating location-based and socially networked services to support elderly people’s independent life. The project team created a platform of services for elderly people in four EU locations. It included the development of a business model to ensure the economic sustainability o...
Article
The role of industrial design has been essential for the definition of an industrial model based on large production volumes for broad markets, but industrial designers also contributed to the maturation of such a model towards sophisticated models that are now proving to be unsustainable. This made the design discipline particularly sensitive to t...
Article
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This paper examines the relevance of nomadic architecture and environments for a contemporary, global, and increasingly mobile society. The focus will be specifically on what we have named Logical Spaces. These spaces are a hybrid of real (infra)structure, products, services and information, and are transportable in as much as they can, in part, be...
Article
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The activity of design is rooted in the very first part of the history of the industrial revolution. In the past century, designers invented new products, sometimes introducing substantial social or technical innovation; in other cases, they contributed to improving the aesthetic or technical quality of existing products or materials. Their role ha...
Article
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Technological and organizational developments are stretching the capabilities of industrial systems, which are now able to address the needs of smaller and more diversified target groups. Mass Customization is the expression of such effort to adapt large production systems to customized solutions. At the same time though, substantial transformation...
Article
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Purpose The purpose of this paper is to propose a methodological approach to design product service systems based on an active participation of customers to the value production process. Furthermore, the paper aims to present methods and techniques that can be used to understand local context and highly individualized needs, and to integrate local...
Article
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After many years, in which service design occupied some blurred areas in different disciplines, this activity is now creating its own ground and consolidating both practice and research. The increasing number of conferences and publications on service design, the growing number of cases and the emergence of new education programs are contributing t...
Article
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The co-evolution of industrial production and social patterns calls for systemic solutions that can only be provided by partnerships between companies and other stakeholders, including final users. Such partnerships are defined as Solution Oriented Partnerships (or SOP). Product Service Systems (PSS) are the catalyser of such solutions. The capabil...