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Ni Luh Putu Agustini Karta

Ni Luh Putu Agustini Karta

Vice rector of academic at Triatma Mulya University

About

22
Publications
1,828
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31
Citations
Introduction
Now I am working for research collaboration project with Indian researcher.

Publications

Publications (22)
Article
The rapid increase in women's employment opportunities in Indonesia’s tourism sector, particularly in the informal sector, highlights their crucial role in the economic development of tourism villages. This study examines women's participation in the hotel industry and their adaptation and innovation in micro, small, and medium enterprises (MSMEs)...
Article
This study aims to examine how cultural elements can be a major added value in strengthening the identity of MSME products in the global arena. With a literature study approach, this study analyzed 38 relevant articles obtained through Google Scholar and other academic databases using keywords such as “cultural product design”, “SME product innovat...
Article
This community service learning program is an implementation of the Independent Learning Independent Campus Learning (MBKM) "Teaching in Educational Units" with the object of service at PAUD and Neo Genesis Kindergarten. The goal of this activities are encourage the students to be more familiar with their natural environment. The methodology of thi...
Book
Kondisi masyarakat yang kian terpuruk sebagai dampak Covid 19 harus ditanggulangi. Ide-ide jitu mesti digali dan dikembangkan guna memberi solusi atas kondisi ini. Buku ini memaparkan berbagai fenomena dan solusi yang diupayakan guna menetralisir kembali kondisi masyarakat di masa Pandemi Covid 19. Desa wisata sebagai salah satu wisata alternatif b...
Article
Full-text available
p>Arak is the name given to the alcoholic fermented beverage in Bali. With a total of 422 unique product varieties registered annually, Bali Province is the primary producer of Arak in Indonesia, as mentioned by the FDA. The main producer of Arak in Indonesia is Bali Province, which consistently registers a total of 422 distinct product varieties e...
Article
Full-text available
This article examines the influence of local culture on tourist loyalty, focusing on a case study in Bali, Indonesia. Through a quantitative approach, this study uses structural equation modelling (SEM) with smart partial least squares (PLS) to analyse data from a survey involving 276 tourists. This study identifies and measures the direct impact o...
Article
Full-text available
The local culinary industry has great potential to attract tourists, but is often hampered by a lack of attractive packaging and effective marketing strategies. This research aims to find out how THK-based packaging design can influence consumer perceptions and purchasing decisions regarding tourism products in Bali and the challenges faced in impl...
Article
Full-text available
Giving Back To The Community (GBTTC) adalah implementasi program Merdeka Belajar Kampus Merdeka (MBKM) Kemdikbud Ristek. Kegiatan ini dilaksanakan oleh mahasiswa program minor NHL Stenden University of Applied Science (NHL Stenden) Belanda, berkolaborasi dengan mahasiswa Universitas Triatma Mulya (UNTRIM) Bali. Komunitas kegiatan adalah warga Desa...
Article
Purpose: This research aims to analyze the marketing strategy for the Batur Volcano Museum as an educational tourism attraction. Research Methodology: This was descriptive qualitative research with seven key informants. The research analysis technique uses SWOT analysis. Results: This study were that the position of the Batur Volcano Museum is in q...
Article
Full-text available
Purpose: To analyze the affect of digital marketing strategies on increasing sales of Gringsing weaving products and the obstacles faced by business actors in implementing digital marketing are also identified so that the implementation of the strategy can run optimally. Method: The research methodology used was descriptive with a qualitative appro...
Article
Full-text available
The purpose of this paper is to analyze how the brand image and service quality impact buying decisions and guest satisfaction at Puri Saron Madangan Hotel Gianyar Bali. The sample used was 98 respondents, using the accidental sampling technique. The primary data collection method is distributing questionnaires and conducting in-depth interviews wi...
Article
Full-text available
In 2022 rabies cases in Bali will experience a sharp increase, this condition shows that the government program has not been successful in achieving zero rabies. Therefore, a socialization and education program in community service was carried out by Triatma Mulya University in Cepaka Village, Tabanan, Bali as a form of Higher Education's concern f...
Article
Full-text available
During the Covid-19 Pandemic, many villas were closed, but many rural communities still needed to rebuild tourism. This study aimed to analyze local communities' involvement in packaging tourism villages in Cepaka and Petak villages during the Covid 19 pandemic to make them sustainable. This research is qualitative. Data and information are collect...
Article
Full-text available
Purpose: This paper aims to identify and explain the role of community leaders in the development of tourism in Bali. Bali, which is known as a world tourism destination, is able to develop well and cannot be separated from the participation of the community and the figures in it. The role of community leaders in tourism development in their respec...
Article
The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involv...
Article
The Covid 19 pandemic has weakened the economy of the world community. The resulting impact is felt by all levels of rural and urban society; among parents, adults and children. Amid the economic downturn, people must survive. Various alternative efforts were made so that people could still eat and receive education. Especially school children who...
Article
Full-text available
The purpose of this study was to analyze the differentiation and the Five As digital marketing concept made by SMEs (Small and Medium Enterprises) in Cepaka Village during the Covid-19 pandemic in maintaining their competitiveness. This was qualitative research with key informants consisting of 14 SME managers in Cepaka Village, Kediri, Tabanan Bal...
Article
The purpose of this study is to analyze the stakeholder’s roles and contributions in brand management of village tourisms in Bali and India. A descriptive qualitative research conducted in village tourisms in Bali, Indonesia with village tourisms in Andra Pradesh, India. In-depth interviews and discussions were conducted with twenty key informants...
Article
Penelitian ini bertujuan untuk mengetahui bagaimana peluang kerja bagi lulusan perempuan sekolah kejuruan untuk diterima sebagai karyawan di hotel. Data penelitian dikumpulkan melalui penyebaran kuesioner menggunakan formulir google dengan teknik probabilitas sampling dan wawancara dengan metode Tremblay terhadap Departemen Sumber Daya Manusia (SDM...
Article
Full-text available
p>The purpose of this devotion is to train some of people in Batur Tengah Village who work as merchants to make tourism products independently. During this tourism products are sold in the Kintamani Tourism Area such as clothing, sculpture or knick knacks such as key chains are supplied from other places, both other areas that are still in the prov...

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