Nguyen Thi Thanh Thao

Hue University · Hue University, School of Hospitality and Tourism

Purpose Previous studies have proven the significant influence of nostalgia on tourists' perceptions, intentions, and behaviors. While much of the research has focused on nostalgia as a motivator for destination choice in the pre-trip stage, fewer studies have explored the effects of nostalgia experienced during visits on other behavioral intention...

The purpose of this study is to investigate the impact of user-generated content (UGC) on intention to select a travel destination (ISTD) in the context that Internet users passively access to travel-related UGC. The paper further examines the mediating role of desire to visit a travel destination (DVTD), destination image, attitude toward visiting...

The advance of web 2.0 that facilitates contents to be created, shared and exchanged through online platforms has led to profound changes in consumer behavior. Modern consumers appreciate nonprofessional-produced contents as they are perceived to be more trustworthy. As a result, electronic Word-of-Mouth (eWOM) and user-generated content (UGC) have...

Brand plays a pivotal role to firms in today's business. The increasing attention on brand has led to the introduction of the concept "brand equity" in the 1980s. More recently, brand equity has been defined in customer-based contexts since the company's real value lies in the minds of existing or potential buyers. In this study, based on Aaker's w...