Nguyen Thi Phuong Giang

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• Doctor of Management Information System and E-Commerce
• Senior Lecturer at Industrial University of Ho Chi Minh City

The digital economy is becoming indispensable in promoting trade in OCOP (One Commune One Product) agricultural products in Vietnam. The emergence of digital platforms is increasingly diverse. Consumers can search on digital platforms to choose and buy when they need anything. This convenience is available in the central areas and has gradually spr...

In today's rapidly evolving e-commerce environment, where online shopping has become integral to consumer behavior, understanding the factors influencing brand loyalty is crucial for businesses aiming to succeed in the digital market. This research seeks to explore the determinants of brand loyalty among consumers in Vietnam, particularly in the co...

The project aims to understand and analyze the factors influencing food buying behavior to help improve consumers' health on e-commerce platforms. As life gets busier, consumers tend to search for and choose healthy food products online. Understanding this shopping behavior will help businesses and product suppliers on the e-commerce platform bette...

The rapid advancement of artificial intelligence (AI) has significantly transformed various industries, including online advertising on social networks. Businesses are increasingly investing in and developing AI-driven strategies. The advent of Artificial Intelligence (AI) has been recognized as a revolutionary force across various industries and f...

This article aims to discover the influence of Electronic word of mouth (eWOM) on consumer purchase intentions within the context of TikTok Shop, with particular attention given to household products. The motivation behind this study is to explain key variables that determine the role of eWOM as a major driver of consumer behavior in the digital ma...

This study is conducted in the context of the booming development of e-commerce shopping in Vietnam. The rising demand for online shopping has resulted in increased pressure on workforce optimization and automation of customer service processes on e-commerce platforms. To meet the need for online customer care and response, significant resources in...

This study aims to identify the factors influencing the intention to continue using online payment applications among small and medium enterprises (SMEs) in Vietnam. The research employs a mixed-methods approach, combining qualitative and quantitative techniques. A theoretical framework was developed based on existing studies, which was subsequentl...

In the rapidly developing digital economy, Vietnamese students' consumption behavior is changing significantly, particularly with the rise of impulsive shopping influenced by short videos from Key Opinion Consumers (KOCs). Specifically, secondhand footwear products (used shoes) stand out as an item that is regularly introduced by KOCs and attracts...

In the wake of the fourth industrial revolution, artificial intelligence is gaining momentum and is widely applied in various aspects of life, particularly education. This study investigates the factors influencing students' use of artificial intelligence (AI) in learning, focusing on students at Ho Chi Minh City University of Industry. The researc...

This study investigates the factors influencing electronic payment in online shopping behavior among Ho Chi Minh City consumers. With the rapid advancement of technology, e-commerce has become a new trend, and understanding the intention to adopt electronic payment is crucial for online businesses. The research employs quantitative and qualitative...

Technology is increasingly disruptive, and economic transformation according to technology development is inevitable. Especially the field of E-commerce is constantly catching up with that development. We can easily see the development and importance of e-commerce in Vietnam and worldwide after the Covid-19 pandemic. Therefore, to attract and get c...

E-commerce is a trend among businesses globally. E-commerce not only brings efficiency to businesses but also brings a lot of convenience to customers. Since the COVID-19 respiratory disease epidemic has impacted everything globally, new trends directly affect e-commerce strategies. Especially suppliers of fashion, travel, accessories, food, etc.…...

This study was conducted in the context of the rapid growth of e-commerce, especially following the Covid-19 pandemic, when online shopping became a popular trend among young people. As students increasingly become a potential customer group, businesses need to understand the factors influencing their purchasing behaviour to develop effective marke...

Since the world has been changed because of the dramatic developments and incentives of technology, E-commerce industry plays a vital role as one of the key economic sectors in Vietnam. Moreover, E-commerce has become a highly influential field in the era of globalization Particularly, e-commerce shopping platforms are considered as a mainstream in...

Apple Pay wireless e-wallet is gradually becoming a popular payment method in the world. However, in Vietnam, the rate of use of this service is still low compared to developed countries. Understanding the factors affecting the use of Apple Pay will help Apple and other mobile payment providers develop appropriate strategies to increase the adoptio...

E-commerce has become a highly influential field in the era of globalization. With its rapid development, e- commerce requires businesses to quickly digitally transform and have strategies and innovate operations to meet market needs. From there, businesses need to learn and catch up with new market trends, analyze and find customers. But, for indi...

The research study was conducted to determine and evaluate the perceived usefulness's impact on the purchasing behavior of IUH students towards buying laptops, as an intermediary role of purchase intention. The authors used five factors, including perceived usefulness, perceived ease of use, perceived enjoyment, customer trust, and perceived risk....

The outbreak of Covid-19 has led to a significant shift in consumer behavior, with more consumers choosing to shop online rather than in physical stores due to the convenience and time-saving benefits. However, maintaining and improving customer satisfaction is a key challenge for e-commerce platforms. The purpose of this article is to investigate...

Today, along with the explosion of the Internet, the e-commerce industry in Vietnam in general and Ho Chi Minh City in particular has become a great development. That means leaking personal information when participating in online shopping becomes more urgent than ever. Therefore, businesses and e-commerce users need to pay more attention to the pr...

In Vietnam, many large enterprises are starting to use Blockchain to develop e-commerce, enhancing customer experience. Customer experience when shopping on an e-commerce platform with Blockchain application is affected by factors such as Perceived risk, Security, Transparency, Usefulness, Cost savings,... To carry out this research, the research t...

E-commerce is growing at a rapid pace and it also brings many opportunities and challenges for businesses. However, the protection of personal information and privacy has also become an important issue, as the risk of misuse of personal information is increasing. In order to overcome these problems, the authors have studied the impact of privacy fa...

E-commerce has become an area of great influence for both businesses and customers in the era of globalization. Especially in the period after the COVID-19 pandemic, e-commerce plays an important role in submitting products to the market, stimulating economic demand and helping consumer’s access goods without having to worry about infection epidemi...

The COVID-19 pandemic raged and significantly affected human social life. Food became scarce and challenging to buy during social distancing. In addition to being able to buy directly, some regions are limited in the amount of food they buy. Moreover, the implementation of the social distancing directive also has a significant impact on purchasing...

During the strong broadcast of the COVID-19 pandemic, online shopping has significantly impacted users. Users are starting to switch to online shopping more than traditional shopping as before. Users tend to focus on commodity equipment elements, including products. Therefore, the study was conducted to determine the factors that affect the student...

This paper examines factors that affect the quality of relationships among partners in supply chains, specifically, the relationship between retailers and consumers in the fourth wave of the Covid-19 pandemic in Ho Chi Minh City. A case study of supermarket chains is investigated when Ho Chi Minh city practiced social distancing, considering three...

Entrepreneurship has been a topic of interest in Vietnam in recent years when the trend and the encouragement of entrepreneurship from school organizations become popular. Combined with the development and impact of social networks in the current technological era, the purpose of the research is to study the influencing factors of social networks o...

E-commerce is a growing industry, businesses are constantly innovating to improve business quality every day. In the current epidemic situation, food-related items, especially agricultural products, are being purchased by consumers online quite a lot. Knowing this, our team created the study with the aim of understanding the factors that influence...

The strong outbreak of the COVID-19 pandemic in Vietnam, especially in Ho Chi Minh City in 2021 has caused great impacts on consumer habits and behaviors. Consumers are starting to pay attention and switch to online shopping instead of traditional online shopping for the sake of ensuring the safety of individuals and the community. At the same time...

Information technology, which has also developed worldwide, drives the Internet and the digital economy. Many new technologies help businesses promote and enhance product images through websites. Therefore, attracting consumers to change from traditional methods to online shopping. Therefore, many food businesses participate in online shopping. How...

This paper examines factors affecting the usefulness and behavioral intention to use E- Wallet on mobile devices in the context of Covid-19 pandemic in Vietnam. Under the social distancing policy adopted by the Government, it is necessary to reduce cash payment activities. The researcher investigates 5 factors to enhance behavioral intention to use...

Since the beginning of 2020, the COVID-19 epidemic has been spreading in more than 200 countries, infected more than 40 million people and more than 1 million people have died, leaving a severe impact on the economy and society worldwide, causing countries to constantly strengthen blockades and issue directives restricting the road and mass gatheri...

E-commerce is an industry that has an important influence on businesses in building business strategies. Vietnamese businesses are now promoting the development of e-commerce transactions to create a new way of doing business and attracting more customers. The e-commerce market brings a lot of benefits to businesses as well as convenience to custom...

Growing popularity and widespread e-commerce causes people’s online shopping needs to increase as well. In particular, in the context of COVID-19, e-commerce activities take place more strongly and actively along with the applications of digital technology. The purpose of this study is to explore factors affecting online purchase intention during t...

In the context of the continuous COVID-19 waves in the world and in Vietnam, the regulations on social distancing become more stringent, leading to workers to experience online work for a long time. Therefore, it is more difficult for final-year students to find internships, to experience the reality of the workplace and to discover more about thei...

Continuous Integration (CI) is the most common practice among software developers where they integrate their work into a frequent baseline. The industry 4.0 is facing huge challenges while developing Software at multiple sites and tested on multiple platforms. Today, so many CI tools widely used for software development as CircleCI, Jenkins, Travis...

This paper examines factors that affect students’ motivation for learning, including, teacher behavior, teaching method, learning environment, and learning goal orientation by using regression analysis of data collected from one hundred ninety-six students at Industrial University of Ho Chi Minh City, VietNam. In addition, the researcher also inves...

Students’ feedbacks have been an essential part of a range of higher educations as universities in Vietnam recently. This information could be about lectures, facilities, curriculum and how to improve them. The feedback is collected and processed manually at the end of each semester. We proposed to build a system which is ability to categorize stud...

Communicating radius of automatic light trap surveillance network characterizes how well an area is monitored or tracked by automatic light traps. Connectivity is an important required that shows how nodes in an automatic BPH light trap surveillance network can eectively communicate. In this paper, we propose a new approach to determining the commu...

Generally, measuring the Information and Communication Technology (ICT) maturity is the first step to build a new knowledge system in an enterprise. Knowing their ICT maturity also helps enterprises make a plan for improving the ICT state to strengthen their competitive capability. In this paper, the ICT maturity is based on four main factors: Infr...

The strategic management is the decisions and activities that will result in a more effective strategy to achieve goals of a company. In previous research the author has used Strategic decision making by combined SWOT (Strengths, Weaknesses, Opportunities, Threats) and ANP (Analytic Network Process) with the same case study. Now they use fuzzy appr...