About
31
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Introduction
Skills and Expertise
Current institution
Additional affiliations
October 2016 - August 2018
Dong Nai University
Position
- Lecturer
Publications
Publications (31)
This comprehensive study thoroughly explores the factors related to online reviews that influence users’ purchase intention through trust. Drawing on robust theoretical foundations and relevant research, the study establishes connections between trust-promoting factors and user behavioral intentions on e-commerce platforms in Vietnam. The study, wh...
The rapid advancement of artificial intelligence (AI) has significantly transformed various industries, including online advertising on social networks. Businesses are increasingly investing in and developing AI-driven strategies. The advent of Artificial Intelligence (AI) has been recognized as a revolutionary force across various industries and f...
This study aims to identify the factors influencing the intention to continue using online payment applications among small and medium enterprises (SMEs) in Vietnam. The research employs a mixed-methods approach, combining qualitative and quantitative techniques. A theoretical framework was developed based on existing studies, which was subsequentl...
In the wake of the fourth industrial revolution, artificial intelligence is gaining momentum and is widely applied in various aspects of life, particularly education. This study investigates the factors influencing students' use of artificial intelligence (AI) in learning, focusing on students at Ho Chi Minh City University of Industry. The researc...
This study investigates the factors influencing electronic payment in online shopping behavior among Ho Chi Minh City consumers. With the rapid advancement of technology, e-commerce has become a new trend, and understanding the intention to adopt electronic payment is crucial for online businesses. The research employs quantitative and qualitative...
The digital economy is becoming indispensable in promoting trade in OCOP (One Commune One Product) agricultural products in Vietnam. The emergence of digital platforms is increasingly diverse. Consumers can search on digital platforms to choose and buy when they need anything. This convenience is available in the central areas and has gradually spr...
The project aims to understand and analyze the factors influencing food buying behavior to help improve consumers' health on e-commerce platforms. As life gets busier, consumers tend to search for and choose healthy food products online. Understanding this shopping behavior will help businesses and product suppliers on the e-commerce platform bette...
In the rapidly developing digital economy, Vietnamese students' consumption behavior is changing significantly, particularly with the rise of impulsive shopping influenced by short videos from Key Opinion Consumers (KOCs). Specifically, secondhand footwear products (used shoes) stand out as an item that is regularly introduced by KOCs and attracts...
Technology is increasingly disruptive, and economic transformation according to technology development is inevitable. Especially the field of E-commerce is constantly catching up with that development. We can easily see the development and importance of e-commerce in Vietnam and worldwide after the Covid-19 pandemic. Therefore, to attract and get c...
E-commerce is a trend among businesses globally. E-commerce not only brings efficiency to businesses but also brings a lot of convenience to customers. Since the COVID-19 respiratory disease epidemic has impacted everything globally, new trends directly affect e-commerce strategies. Especially suppliers of fashion, travel, accessories, food, etc.…...
Since the world has been changed because of the dramatic developments and incentives of technology, E-commerce industry plays a vital role as one of the key economic sectors in Vietnam. Moreover, E-commerce has become a highly influential field in the era of globalization Particularly, e-commerce shopping platforms are considered as a mainstream in...
Apple Pay wireless e-wallet is gradually becoming a popular payment method in the world. However, in Vietnam, the rate of use of this service is still low compared to developed countries. Understanding the factors affecting the use of Apple Pay will help Apple and other mobile payment providers develop appropriate strategies to increase the adoptio...
A brief note on AFSA The Asian Food Safety and Security Association (AFSA) was founded to provide opportunities for researchers, teachers, students, entrepreneurs, non-governmental organizations (NGOs), and government organizations to undertake collaborative research among member countries to improve life quality. To address new and complex challen...
A brief note on AFSA The Asian Food Safety and Security Association (AFSA) was founded to provide opportunities for researchers, teachers, students, entrepreneurs, non-governmental organizations (NGOs), and government organizations to undertake collaborative research among member countries to improve life quality. To address new and complex challen...
E-commerce has become an area of great influence for both businesses and customers in the era of
globalization. Especially in the period after the COVID-19 pandemic, e-commerce plays an important role in
submitting products to the market, stimulating economic demand and helping consumer’s access goods
without having to worry about infection epidemi...
The unprecedented economic crisis caused by the COVID-19 pandemic has seriously affected the global economy, especially the activities of import-export companies. In this context, companies' decision to choose an international payment bank will have many changes compared to before. This paper examined factors that affect the choice of banks for int...
This study aims to study and explore the impact of factors on career attitudes and job choice intentions of final-year students majoring in business. Specifically, it includes factors such as the issues of the internship, the organization of the internship, career development, and the design of the internship program. The authors used linear regres...
This paper examines factors that affect the quality of relationships among partners in supply chains, specifically, the relationship between retailers and consumers in the fourth wave of the Covid-19 pandemic in Ho Chi Minh City. A case study of supermarket chains is investigated when Ho Chi Minh city practiced social distancing, considering three...
Entrepreneurship has been a topic of interest in Vietnam in recent years when the trend and the encouragement of entrepreneurship from school organizations become popular. Combined with the development and impact of social networks in the current technological era, the purpose of the research is to study the influencing factors of social networks o...
E-commerce is a growing industry, businesses are constantly innovating to improve business quality every day. In the current epidemic situation, food-related items, especially agricultural products, are being purchased by consumers online quite a lot. Knowing this, our team created the study with the aim of understanding the factors that influence...
The strong outbreak of the COVID-19 pandemic in Vietnam, especially in Ho Chi Minh City in 2021 has caused great impacts on consumer habits and behaviors. Consumers are starting to pay attention and switch to online shopping instead of traditional online shopping for the sake of ensuring the safety of individuals and the community. At the same time...
This study aims to explore and examine the factors of marketing communication that influence the perceived quality and thus influence brand loyalty in the logistics sector. The research was carried out specifically in the field of express delivery in Vietnam in the context of the New Normal after the Covid- 19 pandemic. The three elements of market...
The unprecedented economic crisis caused by the COVID-19 pandemic has been seriously affecting the global economy, particularly the activities of listed companies. This study examines the impact of COVID-19 on the cash holdings of Vietnamese listed firms and the influence of goodwill and financial constraints on the correlation between COVID-19 and...
Flash sale programs have shown outstanding success in the four-wave of the Covid-19 pandemic in Vietnam. This study aims to examine factors that affect consumers' attitudes towards flash sales programs, thereby influencing their purchase intention in a certain period during which programs take place. The research illustrated that attitude plays a c...
This paper examines factors affecting the usefulness and behavioral intention to use E- Wallet on mobile devices in the context of Covid-19 pandemic in Vietnam. Under the social distancing policy adopted by the Government, it is necessary to reduce cash payment activities. The researcher investigates 5 factors to enhance behavioral intention to use...
Since the beginning of 2020, the COVID-19 epidemic has been spreading in more than 200 countries, infected more than 40 million people and more than 1 million people have died, leaving a severe impact on the economy and society worldwide, causing countries to constantly strengthen blockades and issue directives restricting the road and mass gatheri...
E-commerce is an industry that has an important influence on businesses in building business strategies. Vietnamese businesses are now promoting the development of e-commerce transactions to create a new way of doing business and attracting more customers. The e-commerce market brings a lot of benefits to businesses as well as convenience to custom...
Growing popularity and widespread e-commerce causes people’s online shopping needs to increase as well. In particular, in the context of COVID-19, e-commerce activities take place more strongly and actively along with the applications of digital technology. The purpose of this study is to explore factors affecting online purchase intention during t...
In the context of the continuous COVID-19 waves in the world and in Vietnam, the regulations on social distancing become more stringent, leading to workers to experience online work for a long time. Therefore, it is more difficult for final-year students to find internships, to experience the reality of the workplace and to discover more about thei...
Trước những diễn biến phức tạp của Covid-19, sự tồn tại và cạnh tranh của các doanh nghiệp logistics là một bài toán không hề đơn giản trong việc đưa ra đáp án. Bài nghiên cứu này nhằm khám phá và xem xét các yếu tố tác động đến năng lực cạnh tranh của doanh nghiệp logistics – trường hợp công ty TNHH Lalamove Việt Nam. Dựa trên nền lược khảo các ng...
This paper examines factors that affect students’ motivation for learning, including, teacher behavior, teaching method, learning environment, and learning goal orientation by using regression analysis of data collected from one hundred ninety-six students at Industrial University of Ho Chi Minh City, VietNam. In addition, the researcher also inves...
