Neviana Stefanova Krasteva

Neviana Stefanova Krasteva
Sofia University "St. Kliment Ohridski" · Department of Business Administration

Ph.D., D.Sc.

About

18
Publications
24,498
Reads
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5
Citations
Citations since 2017
8 Research Items
5 Citations
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Publications

Publications (18)
Book
Full-text available
VS. глобализация (Ще се превърне ли Руската федерация от част на глобаната икономика в "Крепост РФ?")
Book
The second volume of the collective monography of the Department of Business Administration: Theory and Practice in Bulgaria (Sofia, 2019) is in front of us. This is a promise of sustainable repeatability and tradition. The themes and problems are varied but unambiguously current and up-todate: research procedures on labor values (Tsvetan Davidkov,...
Book
Full-text available
Монографията предлага мнения за дигиталните технологии в туризма, начина въздействие и промяна в икономическия, социалния и културния контекст.
Book
Full-text available
Today customers are a complex phenomenon. Their needs come in a wide variety of choices and are as diverse as the customers themselves. What type of customer requirements should a business fulfill is determined by a business often in conjunction with the legal or ethical framework around it? With new technologies like social media and Internet, bus...
Conference Paper
Full-text available
The study investigates the value creation by company-consumer interaction on the example of the advertising agency DeConi, Bulgaria. Co-creation is a management initiative, or form of economic strategy, that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome....
Book
Full-text available
The graduate students from the Faculty of Economics and Business Administration at Sofia University “St. Kl. Ohridski” with their Prof. Neviana Krasteva, Dr. Habil., are presenting in this collection their research of successful practices of Bulgarian companies operating in foreign markets. Subjects of investigation are small and medium firms from...
Book
Full-text available
The study discribes methods used for value co-creation, including the different paths that providers used in the past to solicit information or feedback from their customers. The current tools that customers are using in order to provide direct feedback to the vendors will be enumerated and discussed. Finally a series of case studies will be examin...
Article
Full-text available
E-detailing is the general term which describes the use of informational technologies in the promotion of pharmaceutical products, mainly using the potential of internet and the new electronic/mobile applications. E-detailing has the potential to reduce the marketing cost, to increase the accessibility of the health care professionals and at the sa...
Article
Full-text available
With the speeding up of world economic integration, the multinational management has become the best way to exploit market, obtain more interests for the enterprises. But in addition to interest, enterprises will face more risk. In the past, only the large multinational companies usually concerned about political risk. However, as more and more com...
Conference Paper
A method for the quantitative measurement of the political environment is developed, allowing for a reasonably accurate evaluation of the risk factors and their impact on the competitiveness of the companies in view. The quantitative part of the analysis is based on expert evaluations. The model is an adaptation of the foundation laid by Michael Po...
Chapter
Full-text available
Abstract: The article deals with some of the modern trends in the development of the marketing concept. The argument is presented that classical marketing is losing its importance; the defining characteristics of the future marketing model are discussed: global consumer’s culture - globalization through higher mobility, mass media, music, sport are...
Conference Paper
Full-text available
Abstract: The focus of this study is the impact that the recent economic and social tendencies have upon the marketing of firms. The ways in which the marketing policies and practices are influenced by the dynamic changes in the physical space, demographics, behavioral models and economic growth will be examined. The scarcity of resources leads n...

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Projects

Projects (2)
Project
Това изследване може да се разглежда като първи опит за проучване на концепцията за "съвместно създаване на рекреация", опит да се проучат най-накрая възможностите за използването на този инструмент в областта на развитието на отдиха и възстановяването през призмата на маркетингова стратегия.
Project
With the speeding up of world economic integration, the multinational management has become the best way to exploit market, obtain more interests for the enterprises. But in addition to interest, enterprises will face more risk. In the past, only the large multinational companies usually concerned about political risk. However, as more and more companies were purchasing and selling worldwide, political risk has gradually become a popular topic. Today, for senior decision-makers, political risk management plays an important role.