Nerys Fuller-Love

• Managing Director at Aberystwyth University

An enhanced online purchase journey map for VIP (Very Important Person)/hospitality packages is proposed where customisation is advocated to improve customer purchase experiences and mitigate frustrations. Marketing premium experiences with higher prices vs face-value tickets increases consumer expectations which may result in reputational conseque...

This paper examines the culture clash at Rover when BMW took over the company from British Aerospace. Research hasshown that the globalisation of business across national and cultural boundaries has resulted in some culture-clashes andthere has also been an increase in interest in the impact of culture on business. This paper explains the breakdown...

https://www.routledge.com/Absolute-Essentials-of-Entrepreneurship/Fuller-Love/p/book/9780367353322

https://www.amazon.co.uk/Absolute-Essentials-Entrepreneurship-Business-Economics/dp/0367353326/ref=sr_1_1?crid=33ABIM0QC95PJ&dchild=1&keywords=absolute+essentials+entrepreneurship&qid=1597870768&sprefix=absolute+essentials%2Caps%2C171&sr=8-1

https://www.routledge.com/Absolute-Essentials-of-Entrepreneurship/Fuller-Love/p/book/9780367353322

This paper investigates the role of networking as a marketing strategy for alternative equine therapists in rural areas. The importance of social capital in the rural economy as well as the role of reciprocity is explored. There has been an increasing interest in the role of both alternative therapies and micro businesses over the last twenty to th...

A major challenge which has hindered our understanding of entrepreneurial ecosystem is its lack of specification and conceptual limitations. The entrepreneurial ecosystem consists of complex components and actors. In addition, the concept has theoretical limitations because it is a multi-actor phenomenon with dynamic interactions. These complexitie...

The innovation process takes place not only as a result of research and development but also because of specific combinations of knowledge that firms obtain by accessing both internal and external environments. In this paper, the relationship between networking intensity and the innovation process is investigated in order to analyze the effect of t...

This paper explores the significance of co-existing and conflicting motives in creative production within rural areas. The financial productiveness of creative activity is investigated in the varying levels of artistic and economic tension seen in the creation of visual art. In this situation, the intrinsic desire to engage in the creative process...

Knowledge transfer is one of the significant elements in the knowledge management process. Knowledge transferors share different types of knowledge with the recipients with a view to fulfilling the latter's knowledge needs. The importance of identifying the appropriate knowledge transfer mechanisms and the barriers to knowledge transfer are paramou...

The most common definition of 'network' in the business literature focuses on the ties or relations that one entity has with various other entities, abstracting from the ties among those other entities or with others not directly tied to the business of interest. In contrast, economists use a definition based on graph theory that has proven useful...

A longitudinal study conducted over a three-year period established six learning networks consisting of 105 entrepreneurs and SME owner/managers. The principal objective of the study was to uncover the critical elements that ensure networks operate effectively in order to advise and inform on practice for the creation of sustainable self-facilitate...

The literature on small business growth divides entrepreneurs into two categories according to the business strategies they adopt: those who own ‘lifestyle’ businesses and those who adopt an ‘entrepreneurial’ orientation. The former are considered less likely to have growth-oriented intentions than the latter. This paper searches for evidence in su...

Purpose The purpose of this paper is to use a marketing segmentation approach based upon attitudes and perceptions of centrality, trust, communication, conflict resolution, benefits and satisfaction to create a typology of network members specifically for entrepreneurs as actors in entrepreneurial business networks. Design/methodology/approach The...

Developing sustainable learning networks for entrepreneurs is the core objective of the Sustainable Learning Networks in Ireland and Wales (SLNIW) project. One research team drawn from the Centre for Enterprise Development and Regional Economy at Waterford Institute of Technology and the School of Management and Business from Aberystwyth University...

Purpose – The purpose of this paper is to establish whether different gender groups develop in similar or dissimilar ways to conventional group formation patterns. Focussing primarily on Tuckman's model of group development, male, female and mixed gender learning networks (groups) of entrepreneurs were observed over a six month period, with the obs...

Halen Môn is a family business in Anglesey, North Wales that began life in a saucepan of seawater on the Aga in the family kitchen. Today Halen Môn supplies Marks and Spencer, Waitrose and Harvey Nichols in the UK and their salt can also be found in 22 countries and some of the world's top restaurants. This case study views the development of this...

The Sustainable Learning Networks in Ireland and Wales (SLNIW) project aims to increase the competitiveness, creativity and innovative capacities and capabilities of micro-enterprises and SMEs in South East Ireland and West Wales by increasing accessibility to local entrepreneurial knowledge via the establishment of self-learning networks. To achie...

Purpose The purpose of this paper is to outline the authors' experiences of designing and implementing an enterprise development programme for female entrepreneurs. The programme targets those women who already have a business and wish to grow it further. Design/methodology/approach The paper describes the motivation for the programme and the rang...

This paper examines the formal and informal networks in small businesses in the media industry. Networks are important to small firms and are an integral part of the structure of the media industry. Technological changes and the proliferation of new channels have changed the nature of the television industry and this paper examines the role of netw...

There is currently a consensus in an international context on the importance to the economy of the active participation of entrepreneurship throughout the business and working world. This is largely a factor related to modernization and economic and social cohesion. The active participation of entrepreneurs in the working world is increasingly appa...

There has been a growing level of interest in female entrepreneurship in recent years. Initially, there was an awareness of the lower participation of women than men in the creation and growth of new enterprises. More recen tly, there is recognition that female entrepreneurship can have a positive impact on economic prosperity. This chapter looks a...

There has been an increasing level of interest in diversity in small business enterprises. This diversity has been largely focused on female and ethnic minority entrepreneurs. Although there is evidence that female entrepreneurship can have a positive impact on economic prosperity, levels of earnings remain low. The articles in this special issue f...

This paper is a review of the literature concerning management development in small firms. It looks at the benefits in terms of growing a small firm and whether the lack of management skills contributes to their failure. In addition, this paper looks at some of the barriers to management development, including the attitudes and characteristics of t...

The purpose of this paper is to advocate the use of scenario analysis to develop foresight for the improvement of policies supporting rural entrepreneurship and illustrate the approach with an application in Mid Wales. A general overview of the economic problems of rural areas and their manifestation in the case study of Mid Wales is followed by an...

The scenario approach to developing foresight, to improve policies supporting rural economic development, is discussed and illustrated with an application in the Mid Wales region of the United Kingdom, which displays characteristic rural problems, including agricultural decline, demographic imbalance, and sparsity and remoteness of populations. Con...

The theories of networks have become more popular in recent years when discussing business structures. It can be said that co-operation is seen as a theory that plays an important role in the survival of many small and medium sized businesses. Co-operative and networking strategies amongst business in Mid Wales has brought them many benefits and a...

This paper examines the effect of competition in postal services in the UK and its impact on Royal Mail, particularly on the management and strategies it has implemented to make itself more competitive. There has been much discussion recently about the advantages and disadvantages of introducing competition into postal services. Postcomm, the posta...

This paper aims to examine the deliberate versus reactive elements of the strategy process with reference to the strategic information management of the Post Office. As the literature on strategic management has evolved, there has been much emphasis on the planning aspect of the strategy process. However, in many cases strategy is imposed due to ci...

This paper investigates the preparation of accounts and annual reports in a European minority language, the Welsh language. Changes in legislation including the statutory order enabling companies to file accounts in Welsh in 1992 and the Welsh Language Act in 1993 giving Welsh equal status to English has resulted in an increase in the number of com...

NERYS FULLER-LOVE IS DIRECTOR OF THE Centre of Business Studies at the University of Wales, Aberystwyth, Wales, and Professor R. W. Scapens is director of the Centre for Interdisciplinary Research in Accounting and Finance at the University of Manchester, England. This paper aims to investigate the impact of the implementation of performance relate...

This paper investigates the strategic planning for information management in the National Health Service (NHS). The purpose of the study is to establish whether the use of information technology (IT) to encourage competition in the NHS is effective. The approach taken to implement IT within the NHS is examined with a view to determining whether the...

This paper models the behaviour of financial ratios using the techniques of continuous time stochastic calculus. Previous work in the area has been restricted to models based on first order stochastic differential equations. However, in the present paper we model a ratio's displacement from its long term mean in terms of a second order stochastic d...

This paper investigates the impact of information technology (IT) on the strategic management of British Steel. The purpose of the study is to establish whether the implementation of technological changes in the steel industry in Britain is as a result of a deliberate strategy or in response to competitive forces. The reasons for making these chang...