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Skills and Expertise
Publications
Publications (4)
Can moral appeals motivate individuals to choose less carbon-intensive diets? In a survey-embedded forced-choice conjoint experiment involving 1520 US respondents, we asked participants to compare two menus across six dimensions: (1) burger/sandwich patty type and its corresponding carbon footprint value, (2) calories, (3) protein, (4) price, (5) i...
Milton Friedman famously argued that the social responsibility of business is to maximize shareholder wealth. Friedman’s view is challenged by the proponents of corporate social responsibility who suggest that firms should consider the interests of all stakeholders, and not just shareholders. Following the stakeholder approach, BlackRock’s CEO Larr...
The livestock sector accounts for 14.5% of global greenhouse emissions. Using an online survey experiment (n = 1200) in Italy, we examine respondents’ willingness to support a public petition for a meat tax sponsored by a nongovernmental organization (NGO) after priming them with information on the environmental impact of meat and an embedded moral...
