Neda Ninova-Solovykh

University of Vienna | UniWien · Institut für Publizistik- und Kommunikationswissenschaft

Purpose: There is a growing number of companies that undergo a change in communication management towards more integration along strategic topics, which often involves structural, procedural and cultural changes with significant implications for the working environment. The purpose of this paper is to explore how this change towards topic-based str...

Das Bewusstsein für die strategische Relevanz der Mitarbeitenden im Reputationsmanagement ist nicht zuletzt aufgrund der starken Verbreitung sozialer Medien und der damit verbundenen neuen Informations- und Kommunikationsmöglichkeiten wie auch Reputationsrisiken gestiegen. Dies liegt vor allem daran, dass Mitarbeitenden eine wichtige Rolle als Unte...

Corporate communication increasingly evolves into newsroom-like forms. In such structures, traditional approaches of functional differentiation (i.e., internal coms, media relations, public affairs, etc.) give way to topic-and content-centered approaches to corporate communication. Megatrends like globalization, digitalization, mediatization, and t...

Topic-based Strategic Communication is how many (particularly large) organizations address media change, the varied communication behavior of stakeholders, and the requirements of cost-effectiveness. This requires a cross-functional, fast, and flexible collaboration of different communication units; to do so effectively and efficiently, many organi...

The digital transformation has increased demands and pressure but has also brought about opportunities for corporate communications. Due to the changing media landscape and the changes in stakeholders’ media use, corporate communications must target stakeholders’ needs. It must operate quickly and well-coordinated while simultaneously meeting the r...