Nazia Yasmin

Government College University Faisalabad | GCUF · Department of Economics

Consumers and brands are crucial concepts and compelling research areas in brand management. A decade ago, researchers have noted that the brand equity’s concept is less explored in the education sector. Education system is too vital industries that are playing a major role in the society and growth of nation, thus highlighting its importance. Corp...

This study investigates the interplay of satiation, alternative attractiveness, and place attachment on restaurant switching intentions in Pakistan, with a focus on the moderating role of place attachment. Additionally, it examines how switching intentions impact word-of-mouth and patronage behaviour. Data from 239 restaurant customers were collect...

Sources of renewable energy have received wide attention in the literature because of serious threats to the environment. However, some renewable resources, including biomass energy role is debatable in the energy economics literature. This empirical work focuses to analyze the role of biomass energy in carbon dioxide (CO2) emissions using the fram...

This study explores the two-way causality between poverty and remittances in Pakistan. The empirical evidence is based upon ARDL double bound approach for the long run relationship between remittances and poverty and VECM was used for direction and magnitude of causation. Furthermore, variance decomposition and Impulse response functions were used...

The global process of demographic transition has had profound and far reaching social and economic implications for the world. Pakistan is in the third stage of demographic transition and this scenario is marked with new options, opportunities, challenges and vulnerabilities. This paper examines the impact of demographic transition and economic gro...