Nawal Hanim Abdullah

• Universiti Putra Malaysia

Music festivals are often viewed as events that attract a large number of attendees. Despite their positive economic, environmental, and policy impacts on host cities, there are always safety and security concerns at music festivals. This paper emphasises the significance of having proper safety and security, with a particular focus on Malaysian mu...

Although the issue of celebrity endorsement has been the subject of longstanding discussion, little attention has been paid to the impulse purchasing behavior of celebrity followers. This study was conducted from the relationship marketing perspective and tested the impact of parasocial relationships between celebrities and their followers on the i...

The purpose of this qualitative research program was to study and compare stakeholder participation in community-based tourism (CBT) in communities in Phitsanulok Province and Sukhothai Province in Thailand, using case studies. Data were collected from 35 key informants from 9 villages, selected by purposive sampling, and using a structured intervi...

The push-pull motivation theory was applied to examine the role of travel motivation in the relationship between senior-friendly destination attributes and future seniors’ travel intention to a senior-friendly destination. A quantitative cross-sectional study was conducted on a sample of 209 future senior tourists in Malaysia. Hierarchical multiple...

This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. A qualitative methodology based on in-depth interviews with 15 music festival-goers. The respondents' risk-taking behaviour was examined using DOSPERT, including financial, health and safety, recreation, ethical, and social domains. The findings show t...

This study aims to identify the tourists’ expectation and satisfaction of destination attributes from the perspective of senior tourists in Malaysia. Two groups of tourists were chosen as the study sample, that is, future seniors (40–54 years old) and seniors (55 years old and above). It is hoped that, through recognizing and raising awareness on t...

Purpose The aim of this study was to explore resident perceptions of, and engagement with a staged sport event, the Monsoon Cup. The Monsoon Cup is an international yachting regatta which is held annually in Terengganu, Malaysia and is strongly supported by their Federal Government to raise the country’s international profile as a popular sport tou...

The Monsoon Cup sporting event is an international regatta held during monsoon season in Terengganu, Malaysia. This study used social exchange theory as its main theoretical base. The aim of this research is to examine the residents’, government’s and event company’s views about the benefits and costs of the Monsoon Cup. This study utilized qualita...

The aim of this research is to determine whether knowledge in sporting event would have impact upon the residents' views and support towards the Monsoon Cup event. This study utilized social exchange theory and data where data were collected through one to one in-depth semi-structured interview. A total of 14 individuals from the organizing team an...

The aim of this research is to explore the unique cultural values (power distance) among the residents and organisers (government and Event Company) in organising the Monsoon Cup event. A qualitative research method was chosen for this study and data was collected by way of a number of in-depth semi-structured interviews through purposive and snowb...

The Monsoon Cup sporting event is an international yachting regatta held annually in Pulau Duyong, Terengganu, Malaysia during monsoon season between November and January. This research is significant for stakeholders (the community and organisers) in terms of promoting a more transparent process for managing and organising of the Monsoon Cup saili...