
Navreet KaurChitkara University · School of Business
Navreet Kaur
Ph.D in Motivational Psychology
About
10
Publications
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Introduction
An alumni of Panjab University, Chandigarh.
Areas of specialization: Organizational Behaviour, Organizational Development, Human Resource Management, Work Psychology, and Cross-Cultural Management.
Over 15 years of experience in teaching, both in India and abroad.
Research interest areas: The Psychology of Human Motivation, Personality and its Development, Employee Attitudes and Behavior, Leadership, Organizational Culture, Generational Differences at Work.
Publications
Publications (10)
Shoppers take advantage of the retail store to check the product but finally order it online, thus posing a great bane for the offline retailers. Due to the absence of any systematic treatment of ‘showrooming.' This chapter discusses the reasons why the customers indulge in showrooming, the reasons to understand why customers visit the offline stor...
Two factors viz. technology and consumer needs are the main drivers of the marketing evolution referred to as Marketing 5.0. The business philosophy in the present phase of marketing is about a confluence between technology and humanity. The chapter entails a focus on how technology aids human marketers and advertisers to create content and the sub...
To enhance better understanding of effective communication and the role of a leader, a field that combines both neuroscience and leadership is studied. This chapter will include meaningful insights from neuroscience and its valuable contribution to improve communication of the leaders with their teams. This will include aspects like emotions and co...
The chapter is an attempt to explore the neuroscientific mechanisms underlying masculine and feminine brains and their association with leadership. Research studies on the role of genetics, physiology, and biochemistry of the brain in determining leadership behaviour are cited to corroborate the main ideas around the aforementioned area of investig...
Technology is an inseparable part of a business enterprise since it influences its processes, structure, and strategies. The paradigm shift in terms of cloud computing, robotics, and artificial intelligence (AI) has paved the way for the next wave of digital economy termed as Business 5.0. Apart from business model disruption, artificial intelligen...
The case revolves around the reactionary measures taken by an Indian IT services company based in Pune in an attempt to stay afloat during the COVID-19 pandemic. The case, in particular, brings to light the effect of the employee-related managerial decisions on their well-being and work involvement amidst the unprecedented health crisis. The pronou...
The digital economy has brought in its wake numerous issues of a technological kind. It has affected every element within the organization (e.g., structure, informal work relationships, culture, and most importantly, managerial leadership). Because of new technologies emerging every day, the process of change has become persistent, and a paradigm s...
Citing evidence from market surveys and research studies, the paper discusses the issue of global talent shortage and the associated challenges of spotting talent, developing and maintaining it. There is a shortage of workers on the one hand and a dearth of jobs on the other which has led to a human resource crisis in today’s knowledge driven eco...
Abstract
The paper is an analysis of the evidence on how Covid-19 has impacted human life across the globe. Mankind has paid the price for not being prepared for a crisis like this. The world has come to a halt and the issues that were not addressed till now have assumed bigger proportions. There is an urgency created the world over and managing a...
The present research aims to investigate perceived deficiencies in need fulfilment and perceived need importance as a function of hierarchical position within the organization. 120 respondents (40 each from upper, middle, and lower management levels) were chosen randomly from a public sector telecommunications firm manufacturing a wide range of tel...