Nathasit Gerdsri

Nathasit Gerdsri
Mahidol University | MU · College of Management

Ph.D.

About

79
Publications
68,798
Reads
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1,020
Citations
Citations since 2016
38 Research Items
631 Citations
2016201720182019202020212022020406080100120140
2016201720182019202020212022020406080100120140
2016201720182019202020212022020406080100120140
2016201720182019202020212022020406080100120140
Additional affiliations
September 2005 - present
Mahidol University
Position
  • Program Chair of Management and Strategy
April 2004 - August 2005
Portland State University
Position
  • Research Assistant

Publications

Publications (79)
Article
Economic development must occur alongside environmental sustainability. The circular economy (CE) in an industrial context is a critical area that has been widely studied. However, the scope of the CE is broad and involves the development of various fields, ranging from energy and production to digitalization. The areas targeted for CE development...
Article
Roadmapping is an established visual mapping method used widely in a variety of organizations. It navigates technology and strategic planning in a structured manner for improved strategy development and decision-making. However, roadmapping implementation can be challenging particularly when initiating in corporate organizations due to the broad ra...
Article
Full-text available
Overview: Roadmapping is an established and proven approach used globally for supporting technology and strategic planning, thus facilitating innovation. Sustaining the implementation of organizational roadmapping can prove challenging due to its inherently flexible and adaptable nature. We address this issue, reporting an in-depth case study of ro...
Article
Full-text available
Innovation-driven enterprises (IDEs) steer their businesses with ideas, technology, and innovation. However, many of them have limited resources, capabilities, and readiness to turn their valuable creativity into marketable products. For IDE startups to survive and achieve sustainable growth, they must seek financial and other, non-pecuniary suppor...
Article
Food acceptance is substantially influenced by eating behavior and society norms in relation to preferences, lifestyles, and socio-cultural practices. Food innovation communities need to comprehend the impact of changing trends in eating behavior as a driving force. Meanwhile, many studies indicate that indigenous knowledge plays an important role...
Article
Roadmapping supports innovation, technology and strategic planning in a structured manner. However, its flexible and adaptable characteristics pose challenges to organizational implementation. We consider how one company, QinetiQ Group plc, a leading British multinational defense technology company, implemented roadmapping. Key dimensions we observ...
Article
Many studies indicate that consumer eating behavior has a substantial impact on food acceptance or dietary choice. Eating behavior is associated with the psychographics of consumers such as socio-cultural influences, sensory preferences, and lifestyles. Consequently, food innovators need to understand the changing trends of these psychographic and...
Article
Many firms increasingly collaborate with universities to create innovation through the commercialization of scientific knowledge. However, a variety of mismatches between a firm's interests and the value delivered by university partners (e.g., common knowledge base, strategic goals, agreements on intellectual property management, etc.) can cause ro...
Article
Full-text available
Citation: Gerdsri, N.; Iewwongcharoen, B.; Rajchamaha, K.; Manotungvorapun, N.; Pongthanaisawan, J.; Witthayaweerasak, W. Capability Assessment toward Sustainable Development of Business Incubators: Framework and Experience Sharing. Sustainability 2021, 13, 4617. Abstract: Business incubators have been widely developed to advise, support, promote,...
Article
Implementing roadmapping guides improved strategy development for organizations not only to produce new products or services but also to navigate the entire process of organizational capability development to accelerate innovation. However, keeping roadmapping alive in organizations is challenging due to the complex integration process with a broad...
Article
Under the rapidly changing business environment and emergence of breakthrough technologies, keeping a roadmap alive appears to be a major challenge for many organizations. This is due to the fact that a roadmap itself reflects only a snapshot of an organization's strategic plan based on the information at the point when a roadmap is developed. It i...
Article
Purpose The purpose of this paper to address the challenges on “what should the management plan for organization development (OD) toward becoming an innovative organization?” Design/methodology/approach This study applies the concept of innovation management, maturity model and roadmapping. The confirmatory factor analysis and the multi-criteria d...
Article
Firms engaged in university–industry collaboration (UIC) desire to advance knowledge and new technologies with their academic partners, however the performance of knowledge creation and transfer is greatly affected by complementarity and compatibility between the firm and academic institute. In practice, many firms assess the appropriateness of aca...
Conference Paper
It is well accepted that we are entering the true digital age of healthcare, with everything regarding the health history of a person being recorded and digitalized. With modern technologies, the stakeholder in the healthcare service for a single person has been enlarged dramatically involving modern robotics technologies, artificial intelligent or...
Article
Just walk out technology (JWOT) is one of the latest innovations in the retail business. This is the first empirical study done to predict Thai consumers' attitudes and intentions to use JWOT. Bangkok is not only known for rising urban development but also the market tester for many fast-moving consumer products. The purpose of this study is to fin...
Chapter
This chapter focuses on applying bibliometric analysis and text mining technique to generate technology intelligence from publication databases. The intelligence represents the research profile and landscape by highlighting active research areas and revealing professional communities along with their social networks. Professional communities are bo...
Article
The major challenges for most organizations that use roadmaps are to keep a roadmap alive. Under today's fast-changing market and economic conditions, organizations have to effectively adjust themselves as the changes of internal and external environment always impact an organization's strategies and roadmaps. There is a clear interest from the man...
Article
Research has become more complex and interlinked. Collaboration is now the key for managing innovation and R & D activities. This study aims to discover the potential opportunity for research collaboration using bibliometrics. The analysis reveals both existing and potential (hidden) research networks which can lead to future development among pote...
Article
This study focuses on applying bibliometric analysis and text mining technique to generate technology intelligence from publication databases. The intelligence represents the research profile and landscape by highlighting active research areas and revealing professional communities along with their social networks. Professional communities can be n...
Conference Paper
According to UN, our world population has reached 7.3 billion with the annual growth rate 1.18%. Increasing of population influenced needs to expand energy production and planning. Currently, energy planning consideration was changed from single criteria approach with economic focus to multi-criteria approach by including criteria from social and e...
Conference Paper
To strategically exploit open innovation, many companies continue to expand their research collaboration with universities to boost the novelty and speed of innovation development. Recently, literatures propose various sets of criteria for selecting universities as partners but the research on practicality and generalizability of such applications...
Chapter
This chapter presents the research on the development of a new concept and methodology called technology development envelope (TDE). TDE approach is applied for identifying the optimum path in developing a technology roadmap in which technology strategies and business strategies are combined. TDE allows the executive-level decision makers in corpor...
Chapter
This chapter presents a quantitative model used for evaluating the impact of emerging technologies on a company’s objective. The hierarchical model with four levels (objective–criteria–factors–technology alternatives) is structured to decompose the complex decision problems and incorporate quantitative and qualitative aspects into the evaluation pr...
Conference Paper
Innovation has becomes a key driver for an organization to promote sustainable organizational competitiveness in a business competition. The purpose of this paper is to propose the approach to help the management of an organization to identify the areas needed for improvement based on the difference between the current status and organizational tar...
Conference Paper
Open Innovation has been considerably received interest from academics and practitioners over the past decade. Nowadays many firms pursuing open innovation are facing challenges and difficulties in selecting the right partners to work with. Having mismatched partners even though they are technically capable can lead to the unsmooth interaction and...
Article
Technology changes create an enormous impact to every company. To survive in this fast-changing environment, companies need to find a proper way to manage their technologies and prepare for new technology investment. One crucial issue for technology managers to consider after determining the strategic timing for technology substitution is to know w...
Article
Full-text available
This paper examines how a sectoral innovation system evolves over time and what the underlying factors derive from the development of automotive industry in Thailand which is presented as a case example. Since 1960's, the government policies and the development of liberal investment climate have been a push for the influx of large-scale foreign dir...
Article
Full-text available
To maintain a competitive advantage, organisations constantly adjust their operations and strategies to incorporate changes in their business environment. Technology roadmapping (TRM) has emerged as a method that can link technology development with the changing business requirements. Since the method of TRM is fairly new, publications that can exp...
Conference Paper
Maintaining a roadmap is a crucial part for any organization that wants to keep the roadmapping process alive after its development. However, it is not easy to maintain and review a roadmap, because an organization is exposed to constant changes in its business environment. An organization has to review its roadmap to include the changes that have...
Chapter
With the completion of technology roadmapping implementation, an organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing technology roadmapping as a part of the ongoing strategic/business planning process is challenging because the consequences of technology roadmapping implementation c...
Article
Full-text available
This paper presents an analytical approach to assess technological capability gaps at an industry level and determine proper strategic areas to support industrial development. A case study of automotive industry in Thailand is presented along with the study on the two strategic scenarios addressing the possibilities for the future development.
Article
This article studies the role of the external knowledge sources supporting the automotive industry in Thailand. The external knowledge sources can be categorized into three groups, namely universities, government agencies, and private associations. The study was conducted through a series of interviews with the key decision makers involved in the d...
Conference Paper
This study focuses on applying technology intelligence to discover the professional communities and social networks of biomedical engineering (BME) field in Thailand. The BME field in Thailand is at the starting stage of development; therefore, the research communities and networks for collaboration among key experts has not well established yet. T...
Conference Paper
This paper addresses the key issues impacting the adoption of new technology in healthcare organizations. Case studies of new technologies implementation in four hospitals in Thailand are conducted through a series of in-depth interviews to determine the factors affecting adoption process. The results present the key issues that influence adoption...
Article
Industry, government, and academia have started to adopt the technology roadmapping concept to setup their technology strategy, identify gaps and opportunities in their R&D activities. Automotive industry, facing fierce competition with continuous technological breakthroughs and improvements, should have roadmaps with respect to their company objec...
Article
This paper investigates the key factors influencing the development of innovative organization in Thailand. The multi-industry survey is conducted for the management level of the firms registered in the Stock Exchange of Thailand (SET). The survey is used to explore the organizational characteristics and measure the level of innovativeness in each...
Article
This paper explores the factors affecting the process of technology adoption in healthcare organizations. To derive the factors and to examine the situation of organizational adoption, we conduct case studies of new technologies implementation in private hospitals in Thailand through a series of in-depth interviews. The result from this study can b...
Conference Paper
Technology Roadmapping (TRM) has become the method of choice for practitioners to develop a strategic plan linking business strategy, product development, technology, and R&D activities. Keeping a roadmapping operation alive is considered a major challenge. One element of sustaining a roadmapping process is to be aware of when the process needs to...
Conference Paper
Full-text available
Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community with the current state of roadmapping research and practice. From the literature, the issue of keeping a roadmap al...
Article
Full-text available
This study explores future powertrain systems with the aim of defining the most probable implantation road map for the different alternatives to improve powertrain efficiency. A new methodology called technology development envelope (TDE) for transforming the roadmapping approach to the level in which it is dynamic, flexible and operationalisable i...
Article
Full-text available
To strive for sustainability under today's intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire to integrate TRM into an ongoing strategic planning process. The consequences of TRM implementation can lead t...
Article
This paper addresses the factors that affect technology adoption within a healthcare organization. A case study of the adoption of Enterprise Resource Planning (ERP) is conducted through a series of in-depth interviews to explore the situation of technology adoption in one of the leading private hospitals in Thailand. The five factors were derived...
Article
This paper presents the key findings from the collaborative study among APEC members to address the possibilities on the future development of emerging infectious diseases and the opportunities/challenges that technologies can be effectively exploited to deal with diseases. The scenario planning technique has been applied in the study and integrate...
Article
Full-text available
This paper presents a new approach to Technology Roadmapping by integrating marketing and decision methodologies. While much of the research into technology roadmapping has been applied to products that represent a one-time ROI to the manufacturer, current Internet technologies are resulting in web services that use an entirely different financial...
Conference Paper
Full-text available
This paper presents a new approach technology roadmapping by integrating marketing and decision methodologies. While much of the research into technology roadmapping has been applied to products that represent a one-time ROI to the manufacturer, current Internet technologies are resulting in Web services that use an entirely different financial and...
Conference Paper
Full-text available
This paper addresses the issues that impact technology adoption within an organization. Several factors influencing technology adoption process are identified from the literature review. Case examples of the adoption of a new management technology, enterprise resource planning (ERP), are presented to illustrate the situations of technology adoption...
Article
This study focuses on future powertrain systems with the aim of defining the most probable implantation road map for the different alternatives to improve powertrain efficiency. A new methodology called Technology Development Envelope (TDE) for transforming the roadmapping approach to the level in which it is dynamic, flexible and operationalizable...
Article
Full-text available
This research paper presents the framework to assess technological capabilities of technical skills and expertise-driven industries. The structure of the proposed framework is developed based on the concept introduced by Bell and Pavitt in 1995 whereas the areas and the levels of technological capabilities are specifically characterized in this res...
Article
This research paper presents the framework to assess technological capabilities of technical skills and expertise-driven industries. The structure of the proposed framework is developed based on the concept introduced by Bell and Pavitt in 1995 whereas the areas and the levels of technological capabilities are specifically characterized in this res...
Article
Full-text available
Nowadays, companies are facing many challenges. The product life cycle is getting shorter while the complexity and the demand for product customization are increasing. Technology Roadmapping (TRM) has been widely used as a strategic management tool to help organizations in effectively identifying potential products or services for the future, deter...
Article
Full-text available
It is critical for Research and Development (R&D)-driven organisations to have access to intelligence on the progress of the research in universities and public or private laboratories as well as on the status of their competitors. This paper introduces three concepts: time lag between different scientific indicators, visual correlation between sci...
Conference Paper
It is critical for technology-driven organizations to have access to intelligence on the progress of research and development (R&D) in public or private laboratories. Technology forecasting methods can be useful in these cases if there is a history of performance. However the traditional forecasting methods can not be used effectively for predictin...
Conference Paper
Full-text available
This research paper presents the framework to assess technological capabilities of technical skills and expertise-driven industries. The structure of the proposed framework is developed based on the concept introduced by Bell and Pavitt in 1995 whereas the areas and the levels of technological capabilities are specifically characterized in this res...
Conference Paper
To strive for sustainability under todaypsilas intense business competition, organizations apply technology roadmapping (TRM) as a strategic planning tool to integrate their business and technology strategies. Many organizations implement TRM as an ongoing effort. In that case, organizations need to assure that all activities related to TRM impleme...
Article
As the concept of technology roadmapping (TRM) continues to gain more acceptances from practitioners, many researches are undertaking to improve the visualization of a roadmap as well as to operationalize the process so that a roadmap can be effectively kept alive. This presentation presents the evolution and the current profile of the body of know...
Conference Paper
This research paper presents the framework to assess technological capabilities of technical skills and expertise-driven industries. The structure of the proposed framework is developed based on the concept introduced by Bell and Pavitt in 1995 whereas the areas and the levels of technological capabilities are specifically characterized in this res...
Article
Full-text available
The development of a new concept called the Technology Development Envelope (TDE) is presented in this paper. The TDE is developed to transform the technology roadmapping approach to a level in which it is dynamic, flexible, and operationalizable. This new approach provides an effective way to help organizations to overcome the challenge of keeping...
Conference Paper
To achieve a sustainable competitive advantage, organizations apply technology roadmapping (TRM) as an effective tool to link technology into business strategies. The overall objective for today's business is to strengthen their core competencies and their adaptability to business dynamics. Critical factors to the successful initiation and implemen...
Conference Paper
Full-text available
This paper presents the research on the development of a new concept and methodology called Technology Development Envelope (TDE). The TDE approach is applied to identify the optimum path in developing a technology roadmap in which the company's technology strategies and business strategies are combined. TDE allows the executive level decision make...
Conference Paper
This paper proposes a systematic approach to help technology managers to strategically identify and select emerging technologies in which to invest in order to achieve technological competitiveness in their new product development. The combination of Delphi method and hierarchal decision model is used in building a technology development envelope (...

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Projects

Projects (4)
Project
Technology Roadmap Development and Strategic Pathways of Agriculture and Biotechnology Industry in Thailand
Archived project
Technology Roadmap Development and Strategic Pathways of Food for the Future Industry in Thailand