Nataliia V. Laba

University of Groningen | RUG · Department of Communication and Information Sciences

This chapter applies a multimodal social semiotic approach to examine the organizational identity design of three key iterations of a university web homepage. It considers organizational identity communication as a complex social semiotic practice across four interrelated dimensions: the site of production, the site of the virtual artifact, the sit...

This article explores how universities construe organizational identities and engage digital audiences through images on web homepages. Combining visual content analysis and a discourse-analytic approach informed by social semiotics, I interpret the discourses of identity in 400 images from organizational homepages of four top-tier public universit...

Visual generative media represent a novel technology with the potential to mediate public perceptions of political events, conflicts, and wars. Seeking to understand a visual culture in which algorithms become integrated into human processes of memory mediatization, this study addresses representation in AI-generated war imagery. It frames AI image...

As a sociotechnical practice at the nexus of humans, machines, and visual culture, text-to-image generation relies on verbal prompts as the primary technique to guide generative models. To align desired aesthetic outcomes with computer vision, human prompters engage in extensive experimentation, leveraging the model’s affordances through prompting...

This thesis studies web homepages to understand the complex social practice of organizational identity communication on a digital medium. It examines how designs of web homepages realize discourses of identity through the mobilization and orchestration of various semiotic resources into multimodal ensembles, addressing critical organizational visua...

This paper presents an outline of my PhD project as communicated at the Doctoral Colloquium of #AoIR2020 (online): The 21st Annual Conference of the Association of Internet Researchers during 27-31 October 2020. It begins with introduction where I conceptualize university websites as multimodal texts employing image, text, color, and typography to...