Natàlia Lozano-Monterrubio

Natàlia Lozano-Monterrubio
Universitat Rovira i Virgili | URV · Department of Communication Studies

PhD in Communication Studies

About

26
Publications
8,162
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
224
Citations
Citations since 2017
8 Research Items
182 Citations
20172018201920202021202220230102030
20172018201920202021202220230102030
20172018201920202021202220230102030
20172018201920202021202220230102030
Introduction
Natàlia Lozano-Monterrubio is a Serra Húnter fellow working at the Department of Communication Studies, Universitat Rovira i Virgili. She is a member of Asterisc research group. Her latest research lines are centred in the promotion of destination brands, food communication and in the usage of game experiences in education.
Additional affiliations
September 2016 - present
Universitat Rovira i Virgili
Position
  • Professor (Full)
September 2016 - June 2017
Escola Joan XXIII
Position
  • Teacher
Description
  • Teacher at the superior technical course of "Marketing and advertising"
September 2014 - present
Universitat Rovira i Virgili
Position
  • Professor (Full)
Description
  • Teaching "Advertising creativity” in the BA in Advertising and Public Relations and "Communication and negotiation" at the MA in Technology and Engineering Management. Managing international mobility at the Communication Studies Department
Education
September 2015 - June 2016
Universitat Rovira i Virgili
Field of study
  • Education
January 2011 - April 2015
Universitat Rovira i Virgili
Field of study
  • Communication studies
September 2007 - January 2010
Cardiff University
Field of study
  • Communication studies

Publications

Publications (26)
Chapter
This paper introduces the results of applying a gameful approach based on six playful activities as a tool to improve the learning process in higher education. A total of 850 students from different courses of Universitat Rovira i Virgili (Spain) were involved in the study. The strategy was evaluated through a participant observation (active and pa...
Article
This paper introduces the results of applying a gameful approach based on six playful activities as a tool to improve the learning process in higher education. A total of 850 students from different courses of Universitat Rovira i Virgili (Spain) were involved in the study. The strategy was evaluated through a participant observation (active and pa...
Chapter
Full-text available
https://www.planetadelibros.com/libro-desafio-en-el-aula/320614
Article
Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the...
Article
Full-text available
In the recent years, most academic literature of Game-Based Learning (GBL) has provided in-depth knowledge of the characteristics of games that foster participative learning and that increase the level of motivation of students. In addition, most of these studies have focused on videogames. Consequently, few academic research has centred in the pot...
Article
Full-text available
Dentro de las diferentes maneras de utilizar los juegos y sus características en la educación, el Aprendizaje Basado en Juegos es una de las más recurrentes, normalmente a través de los formatos físicos o digitales de lo que conocemos como serious games, juegos pensados y diseñados con objetivos didácticos, o de juegos comerciales no educativos. El...
Conference Paper
Full-text available
In the last decade, the emergence of innovative teaching methodologies such as Game-Based Learning , Flipped-Classrooms or Problem-Based Learning have meant an important change in the way students learn. All these turn the student into the core of its own education process and use participative and cooperative techniques that encourage 21 st centur...
Article
Full-text available
Videos are influential image creators and video-sharing sites like YouTube offer new opportunities to DMOs to communicate the identity and the brand of the destinations they represent. The aim of this article was to gain an insight into how Spanish DMOs use YouTube to communicate their promotional videos and to study whether these videos communicat...
Book
Full-text available
La comunicación de los destinos turísticos y sus marcas a través de los medios sociales recoge las conclusiones del Proyecto de I+D+I del Ministerio de Economía y Competitividad, “Uso e influencia de los social media y la comunicación 2.0 en la toma de decisiones turísticas y en la imagen de marca de los destinos. Aplicaciones de utilidad para los...
Article
Som la Pera is a public communication campaign for the prevention of obesity and the promotion of healthy lifestyles among teenagers, launched in May 2014 in Reus (Catalonia, Spain). The campaign is linked to the EU-funded project EYTO, and establishes consistent bridges between public relations and social marketing. This article argues that althou...
Data
Full-text available
Jordi Prades-Tena es licenciado en ciencias de la información (UAB) y master en derecho ambiental (URV). Ha trabajado como periodista durante 16 años en varios medios (como La vanguardia, El punt, Cadena SER, Europa Press) y en gabinetes de comunicación institucionales (Generalitat de Catalunya) y de la empresa privada (Centro Tecnológico de Nutric...
Article
This article offers an approach to how food safety agencies are adapting their communication strategies to social media. Mass media has been largely used by public health communicators to promote health risks and benefits of food products since the 1970s. These practices have caused frequent clashes between scientists and journalists as a result of...
Conference Paper
La aparición de los social media ha revolucionado las relaciones públicas tanto la relación como comunicación entre consumidores finales y organizaciones. El objetivo de este estudio es conocer las implicaciones que estos medios han supuesto para los departamentos de relaciones públicas de las agencias de seguridad alimentaria europeas. Esta invest...
Conference Paper
El estudio que presentamos es parte de un proyecto de investigación sobre la excelencia de las organizaciones en España según las teorías de James Grunig y ha sido financiado por la Cátedra Repsol-URV de Excelencia en Comunicación. El estudio de la excelencia comunicativa de las organizaciones de Grunig tuvo lugar entre los años 80 y 90 y se llevó...
Conference Paper
Las crisis alimentarias de los años 90 y la posterior introducción de nuevos productos en el mercado, conllevaron a una mayor concienciación y preocupación por la alimentación en nuestra sociedad. Esta preocupación se tradujo en una mayor comunicación tanto de riesgos como de beneficios por parte de las instituciones, los científicos y los medios d...
Article
Full-text available
In recent years, interest in the communication of food scares has dramatically increased. The main reason has been the need to manage a number of food scares and scandals that have occurred in Europe since the BSE crisis in the mid-90s. Although institutions have realised that risk communication is vital for managing these situations, they also rec...
Article
The irruption of social media in the tourism sector has transformed the way people plan their trips. Nowadays users can experience their stay before going to the destination by watching other tourists’ videos, reading others’ referrals before booking a hotel, and making enquiries about the must-sees of a region. These user-generated content website...
Article
David L. Altheide is a sociology professor at Arizona State University. His main research interest is the role of the mass media in the dissemination of discourses on fear and risk to control the population. The following interview, which was held at the beginning of October 2010 at the opening ceremony for the Master's in Political, Institutional...
Conference Paper
Full-text available
En un contexto de creciente competitividad y popularización del uso de la Web, los destinos deben contar con una presencia virtual adecuada, y ello pasa especialmente por el diseño y mantenimiento de un sitio web capaz de comunicar a los públicos diversos las fortalezas de la marca. Según la literatura académica reciente, se hace necesario trabajar...

Network

Cited By

Projects

Projects (2)
Project
EYTO is a peer-led social marketing project that supported groups of young people across Europe to promote healthy lifestyles amongst their peers and help reduce rates of obesity.
Project
The FoodRisC project, funded by the European Commission sought to address challenges in food risk/benefit communications and provide policy makers, food authorities and others with practical guidance for targeting and tailoring coherent messages to the consumers. Effective spread of food risk/benefit information will assist initiatives aimed at reducing the burden of food-related illness and disease, reducing the economic impact of food crises and ensuring that confidence in safe and nutritious food is fostered and maintained in Europe. http://www.foodrisc.org/