Natalia Belyakova- National Research University Higher School of Economics
Natalia Belyakova
- National Research University Higher School of Economics
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6
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Introduction
Natalia Belyakova currently works at the Faculty of Management, Saint Petersburg, National Research University Higher School of Economics. Natalia does research in Place Marketing, Communication and Media, Cultural History.
Publications
Publications (6)
The paper deals with evaluation of the quality of public service infrastructure in the city of Kronstadt, the historical part of Saint-Petersburg agglomeration. Public services are considered as FMCG, cultural and recreational venues people use in everyday life. We consider the quality of public services through a set of objective (availability, ac...
Luxury hotel brand as the contributor to the place marketing Abstract Purpose The luxury segment plays a significant role in the tourism industry in general and the hotel business in particular. The paper is devoted to the review of the trends determining the development of the top hotel segment in aspects of place marketing. Design/methodology/app...
Tourism products' variety engenders a correspondingly large number of approaches to their promotion. One popular angle for promotion, applicable in a handful of cities, draws on the destination's imperial heritage. However, the patterns of using the imperial theme for tourism marketing vary in different capitals. This study is the first in a larger...
Tourism products' variety engenders a correspondingly large number of approaches to their promotion. One popular angle for promotion, applicable in a handful of cities, draws on the destination's imperial heritage. However, the patterns of using the imperial theme for tourism marketing vary in different capitals. This study is the first in a larger...
Brave New Year's world: as a children's utopia develops places
The residence of the New Year's wizard combines two concepts: a child's view of the world (utopia of a fairy tale) and an ideal image of the territory (utopia of the place). Residences of New Year's wizards made a long evolution from seasonal commercial pop-up to year-round points of to...
The theme of the 2018 symposium ‘Changing places: Visions of utopia or dystopia?’ explores the utopian or dystopian visions associated with the place practices we study, promote or enact. SMART growth, inclusive growth, degrowth, devolution, revitalisation, placemaking, place branding and destination marketing: A list of common place practices or a...
