Nashwa Elyamany

Nashwa Elyamany
  • PhD in Linguistics
  • Head of Department at Arab Academy for Science, Technology, and Maritime Transport

About

21
Publications
8,921
Reads
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29
Citations
Introduction
Dr. Elyamany is an assistant professor of linguistics and a certified IELTS speaking examiner with a proven record of academic achievements, professional development, and intercultural communication. She served as the Head of Languages Department. She is interested in a wide array of interdisciplinary research projects in light of solid academic background and extensive coursework in areas of specialization.
Current institution
Arab Academy for Science, Technology, and Maritime Transport
Current position
  • Head of Department
Additional affiliations
April 2018 - June 2019
Arab Academy for Science, Technology, and Maritime Transport
Position
  • Head of Department
September 2006 - present
Arab Academy for Science, Technology, and Maritime Transport
Position
  • Lecturer
September 2006 - present
College of Language and Communication, Arab Academy for Science, Technology & Maritime Transport
Position
  • Lecturer
Education
September 2014 - November 2017

Publications

Publications (21)
Article
Full-text available
In essence, the goal of this project is to interrogate the multi-semiotic manifestations of hegemonic masculinity and femininity in male and female body culture as manifested on Men’s Health and Women’s Health cover-page corpora that spanned from 2011 to mid- 2016. The research uses a mixed-methods design with macro- and micro-level analysis. On th...
Article
Full-text available
Pinterʼs outstanding contributions to modern theatre afford a new layer of dramatic discourse, characteristically coined as Pinteresque discourse, in which power games evolve. In the interrogation scene of his first full-length three-act play, The Birthday Party, all the characters are portrayed in constant verbal struggle for survival and dominati...
Article
Full-text available
E. E. Cummings is known for his bold experimentation with poetic forms and eccentric deviation from linguistic norms in his visual love poetry. The peculiar distribution of lines and unerring rhetorical skills are given special zest and prominence by virtue of his twin obsessions: poetry and painting. The current study is premised on two tenets: fi...
Article
Full-text available
Study Skills Success, developed by Clarity Language Consultants Ltd, is one digital, pedagogic, interactive, CALL software program designed for ESL/EFL learners’ academic study skills that has grown quickly since its launch (and has recently been upgraded). It is adopted globally by the British Council, according to the 2018 Clarity Guide to online...
Article
Full-text available
Virtual Influencers (VIs) have become the most prolific research subjects in human–computer interaction and mass media and communication studies from a plethora of perspectives. Developed to integrate social traits and anthropomorphic minds in their social media posts, human-like VIs engage with followers via visually authentic personae, emotionall...
Article
Full-text available
Cinematic Virtual Reality (CVR), as a new spatialized and interactive narrative media, affords under-represented perspectives among viewers and story agents. It is arguably a unique storytelling genre in its own right capable of placing viewers as forensic investigators in a fully developed 360° storyworld. This said, the current study employs cogn...
Article
Released on Netflix, the most popular algorithm-oriented streaming service, The Social Dilemma ( TSD ) is a vivid manifestation of how the recent advancements in Artificial Intelligence and Machine Learning Algorithms ( MLA s) have turned both to new species of post-digital, semio-cognitive power. Premised on the conception of MLA s as non-human in...
Article
The current research endeavor extends scholarship on political satire and digital memes proposing a more nuanced semio-cognitive analytical framework for the innovative political image macro memes pertinent to The Daily Show with Trevor Noah (January 2016–December 2019) . Premised on Martynyuk and Melescchenko’s (2021) conceptualization of metaphto...
Article
Full-text available
The study aims to analyze how Business English Students (BES) express attitudes and opinions, engage readers and measure attitudes in writing. It also attempts to investigate BES' linguistic deficiencies to write for evaluative purposes in business contexts. Seventy-one students at College of Management and Technology (Alexandria) at the Arab Acade...
Article
With The Daily Show’s popularity for late-night televised political satire, the infotainment genre has progressively turned into a major venue for mass-mediated political discourse in the US. Arguably, the show employs creative political memes in tandem with a plethora of multimodal strategies that all function in collegiality in revival of a journ...
Article
Full-text available
Newspaper Op-Ed articles are an important form of intellectual debate that communicate views on public policy matters and help shape public opinion. They are challenging, information-rich and persuasive short media texts imbued with worldviews, arguments, sarcasms and biases, hence providing salience cues regarding key national and international af...
Article
Full-text available
National Geographic Magazine (NGM) is an American cultural icon renowned for the dissemination of geographic knowledge, the exhilaration of cultural explorations, the popularization of science discourse, and the cultivation of visual imaginaries. Among popular science magazines, its distinctive force in the popular imagination squarely lies in the...
Article
Full-text available
The digital landscape of Shetty situates rhetoric scholars within complex intersections. His persuasive discourse is characterized by consistent attempts to evoke culturally shared frames for the millennial viewers, subscribers, and followers; entail desired courses of action on their part; and affect the way life events are interpreted and experie...
Article
Full-text available
Musical numbers, as viral modes of entertainment, influential forms of visual culture, and catalysts of popular discourse are dense with multivariate aesthetic performers and are ‘interlaced’ to punctuate the melodramatic narrative texture in advancement of the plot and characterization in musical films. Performing identity through dancing bodies h...
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Full-text available
The forensic crime drama genre marks a paradigm shift in the post-9/11 forensic visual culture, ostensibly presenting physical evidence as a system of surveillance and control. Significant bodies of communication research have turned their lens to the impact of forensic television, namely CSI: Crime Scene Investigation (2002-2015). In its melodrama...
Article
Full-text available
Military-themed videogames are significant cultural artifacts that shape popular geopolitical narratives and venerate dominant post-9/11 War on Terror discourses. Overwhelmingly resonant with the Military Entertainment Complex, these artifacts, not excluding America's Army (2002-2013), envision the world through a Western lens. Over the past decade...
Article
Full-text available
Newspaper Opposite-Editorial articles (Op-Eds) represent an important form of intellectual debate that communicate views on issues of public policy and help shape public opinion. They are challenging, information rich, and persuasive short media texts imbued with worldviews, arguments, sarcasms, and biases, hence provide saliency cues regarding key...
Article
Full-text available
In essence, the goal of this project is to interrogate the multi-semiotic manifestations of hegemonic masculinity and femininity in male and female body culture as manifested on Men’s Health and Women’s Health cover-page corpora that spanned from 2011 to mid-2016. The research uses a mixed-methods design with macro- and micro-level analysis. On the...

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