Naser Valaei

• PhD in Business
• Senior Lecturer at Liverpool John Moores University

Purpose Despite the plethora of research into country-of-origin (COO) effects, research that investigates the cognitive structures behind elite consumers' preferences for foreign brands remains limited. Hence, this study aims to investigate the cognitive structures behind foreign brand preference among professional elites in Sri Lanka. Design/meth...

The advent of the Internet has facilitated the emergence of sustainable consumption where consumers can easily buy second-hand products through online platforms. Buying and selling used goods are not new. Second-hand consumption declined during the twentieth century, but it regained its popularity in the early twenty-first century (Ferraro et al.,...

Purpose – The objective of this study is to examine the drivers of retail apps satisfaction and continuance intention. An integrative theoretical framework was developed based on the IS success model, E-S-QUAL and expectancy and disconfirmation model to explain retail apps users’ satisfaction and continuance intention. Design/methodology/approach...

In recent years, due to the extensive use of social media advertisement and the development of social commerce tools, scholars and practitioners pay more attention to interaction with the digital channel, shopping intention, satisfaction, and retention. The objective of this study is to understand the shopping cart abandonment behavior as an outcom...

Purpose The objective of this study is to examine the structural relationship between creativity-relevant processes, domain-relevant skills, intrinsic task motivation, creativity and the moderating effect of social environment (sufficient resources, workgroup support, realistic work pressure and lack of organizational impediments). Design/methodol...

The advent of Internet facilitated the emergence of sustainable consumption where consumers can easily buy second-hand products through websites or applications. As a cross-cultural study, this research aims to investigate under what circumstances customers buy second-hand products through online environment. A fuzzy technique for order of preferen...

Purpose Even though there is a noticeable market value in the mobile gaming apps industry, there has been limited research examining experiential value of gamers with respect to in-game ads in gaming apps. This study fills the void in the literature by examining factors associated with “experiential value of gamers through ads in gaming apps” as we...

Purpose A total of 210 valid paper-and-pencil questionnaires were received from fast-moving consumer goods/small and medium-sized enterprises (FMCG-SMEs) to empirically test the proposed model. Structural equation modelling approach was performed to assess the model fit, measurement and structural models for exogenous and endogenous constructs, and...

Green supply chain management considers the environmental effects of all activities related to the supply chain, from obtaining raw materials to the final delivery of finished goods. Selecting the right supplier is a critical decision in green supply chain management. We propose a fuzzy green supplier selection model for sustainable supply chains i...

Purpose – Delivering premium services and quality products are critical strategies for success in manufacturing. Continuous improvement (CI), as an underlying foundation for quality management, is an ongoing effort allowing manufacturing companies to see beyond the present to create a bright future. We propose a novel integrated fuzzy framework for...

Due to high customer switching behavior from one mobile service provider to another and high competition within the market, scholars, and marketers are trying to find and formulate the most appropriate consumer-driven business strategy to stay competitive. Grounded in means-end, value, and brand equity theories, this study proposes an integrative m...

The Global Games Market Report released by Newzoo has shown that almost 2.2 billion gamers across the world are estimated to have generated sales volume of US $108.9 billion in 2017. Mobile gaming is performing as the most lucrative segment with the highest potential growth. More than half of the US population play games on their smartphones and ta...

The advent of Internet facilitated the emergence of sustainable consumption where consumers can easily buy second-hand products through websites or applications. As a cross-cultural study, this research aims to investigate under what circumstances customers buy second-hand products through online environment. A fuzzy technique for order of preferen...

Purpose Building on consumer socialization theory, the purpose of this paper is to examine antecedents and consequences of generating and sharing brand-related content on social media in a restaurant context. Design/methodology/approach A scale development process was undertaken to develop the scale for brand-related user-generated content (BRUGC)...

Purpose The purpose of this paper is to examine (a)symmetric features of task-technology-performance characteristics that are most relevant to fit, satisfaction and continuance intention of using apps in mobile banking transactions. Design/methodology/approach Exploratory factor analysis was used with maximum likelihood extraction and Varimax rota...

Despite the considerable role of consumers' emotive and cognitive origins in performing e-commerce transactions, a few empirical investigations systemically integrate the utilitarian and hedonic factors into the online retailing environment to uncover consumers' purchase choices and repatronage decisions. Built upon the dual-process framework and c...

In view of the promising growth of E-wallet in Malaysia, this study aims to discover the important factors influencing consumers purchase decision using E-wallet. Previous studies reveal that factors such as convenience, security, and cost saving influence consumers’ purchase decision using E-wallet. The survey questionnaire was developed and distr...

This chapter discusses the methods of applying both the data envelopment analysis (DEA) and fuzzy set/qualitative comparative analysis (fs/QCA) in tourism research. Unlike conventional quantitative methods in social sciences, research such as system of regression and multivariate procedures are mostly based on frequency and consistency thresholds....

Purpose The purpose of this paper is to identify the impacts of brand personality and functional congruity on various components of brand loyalty (i.e. cognitive, affective, and conative) by examining the moderating role of gender. Design/methodology/approach The proposed model is examined by considering car as a product brand stimulus. Using a se...

The purpose of this study is to examine the structural relationship between subjective norm, attitude, intention, and behaviour via Apps and the moderating effect of product standardisation/brand recognition. Confirmatory maximum likelihood estimation (MLE) approach, a covariance based-structural equation modelling (CB-SEM) technique was performed...

The purpose of this study is to examine the structural relationship between subjective norm, attitude, intention, and behaviour via Apps and the moderating effect of product standardisation/brand recognition. Confirmatory maximum likelihood estimation (MLE) approach, a covariance based-structural equation modelling (CB-SEM) technique, was performed...

Customer involvement in new product development of tile and ceramic Abstract: In order to have new product development and attract customers’ involvement, a holistic approach is required within which consumers, manufacturers, sellers, designers, and other stakeholders are gathered together effectively. Understanding the related factors that influe...

In order to have new product development and attract customers’ involvement, a holistic approach is required within which consumers, manufacturers, sellers, designers and other stakeholders are gathered together effectively. Understanding the related factors that influence involvement of each stakeholder is crucial for achieving a sustainable compe...

The purpose of this chapter is to examine what aspects of task-technology characteristics are most relevant to fit, satisfaction, and continuance intention of using apps in mobile banking transactions. Applying the SEM approach to a sample of 250 Malaysians, the findings of this chapter imply that the task characteristic of transaction-based apps i...

Building customer brand loyalty through branding strategies to sustain competitiveness in the retail industry has gathered momentum among researchers. The purpose of this study is to examine the role of brand personality and consumer brand identification on customer brand loyalty via the mediating variables of perceived service quality, perceived v...

Purpose The purpose of this paper is to investigate the structural relationship between online brand equity, brand experience, brand attitude, and brand attachment while considering the moderating effect of store type (online stores vs app stores) and product type. Design/methodology/approach A total of 459 completed online questionnaires were c...

Purpose The purpose of this study is to examine the structural relationships among explorative learning strategy, improvisational creativity, compositional creativity, and innovation in Information and Communication Technology-Small and Medium-sized Enterprises (ICT-SMEs). Design/methodology/approach 213 valid questionnaires from SMEs’ top manag...

Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress either to fit in with their peers or to articulate self-identity and conform to the society. This trend has become a fashion dilemma and the purpose of this paper is to leverage on...

Purpose The purpose of this paper is to investigate the impact of post-usage usefulness (PUU), experiential value, and apps channel satisfaction on consumer continuance intention in using the smartphone apps retail channel for shopping activities. The study proposes that experiential value mediates both the relationship between PUU and apps channel...

Purpose The purpose of this paper is to examine the role of knowledge management (KM) enablers on KM activities in the context of Malaysian small- and medium-sized enterprises (SMEs). The effects of organizational culture, transformational leadership, organizational structure, and technology utilization as infrastructural KM enablers are examined o...

This study’s main objective is to explore the antecedents of consumer switching behaviour in the context of mobile industry. At the same time, this study gives a closer focus on the roles that brand personality (BP) and perceived product quality play in customer satisfaction (CS), consumer brand identification and switching behaviour. Using a self-...

Consumer behaviors and attitudes represent a continuously evolving field, thus, by understanding consumer behavior towards Apps from marketing strategy standpoint, managers can benefitfrom acquiring much informationfrom applying and translating new insights into strategies and tactics that could be helpful for retailer's decision makers. Furthermor...

Purpose The purpose of this paper is to propose a model of competitiveness for small and medium-sized enterprises (SMEs) by investigating the structural relationship between organizational structure, knowledge quality (KQ) dimensions, improvisational creativity, compositional creativity and innovation in an emerging market – Malaysia – grounding in...

Purpose The aim of this study is to examine the structural relationship between Spector’s nine job satisfaction facets (supervision, nature of the work, communication, contingent rewards, co-worker, fringe benefits, payment, promotion and operating procedures), organizational commitment facets (normative commitment, affective commitment and continu...

Purpose The purpose of this paper is to examine the relationship between job satisfaction and employee performance in the media industry as well as the role of demographic variables, namely, age, gender, income, marital status, and the level of education as categorical moderators on this relationship. Design/methodology/approach A total of 220 val...

A few attempts were made to investigate how sense making is triggered through Web 2.0 utilisation and how it enables the accomplishment of key organisational outcomes. The objective of this research is to examine the structural relationship between Web 2.0 utilisation, knowledge quality (KQ) aspects, improvisational creativity, compositional creati...

Considering the moderating impact of age, gender and ethnicity on consumer behavior, the purpose of this study is to investigate courier service quality elements and the impact of perceived service quality on overall service quality. A total of 561 valid questionnaire were collected to empirically assess measurement and structural model using parti...

Few researchers have examined travellers’ experience with destinations despite the importance of their attitudes, behaviour and perception in selecting destinations. Current study aims to examine the relationship between risk perceptions, motivation, information source, travel experience and destination image among experienced international busines...

Small and medium-sized enterprises (SMEs) can be considered as learning enterprises due to their competitive natures. The aim of the present study is to examine the notion of exploitative learning strategy, which is practised among Malaysian SMEs to determine to which extent it will result in creativity and innovation. A questionnaire was developed...

Small and medium-sized enterprises (SMEs) can be considered as learning enterprises due to their competitive natures. The aim of the present study is to examine the notion of exploitative learning strategy, which is practised among Malaysian SMEs to determine to which extent it will result in creativity and innovation. A questionnaire was developed...

In formulating advertising and marketing strategies, marketers usually ignore cultural values at their peril. Little is known about the effects of national culture on individuals' attitude towards online advertising and brands. The purpose of this study is to examine Hofstede's cultural factors including individualism, uncertainty avoidance, power...

Understanding consumer decision-making (CDM) styles is essential for market segmentation, positioning and crafting marketing strategies within a market. Few studies have examined the structural relationship among decision-making styles that consumers exhibit during mall shopping, level of satisfaction and purchase intention. The purpose of this stu...

Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer’s shop needs effective retailing and marketing strategies. The aim of this study is...

Nowadays, companies that are unaware of knowledge management (KM) and its concepts are considered illiterate in business context. In order to thrive in this turbulent market, a company must be familiar with all concepts pertaining to its intellectual assets, i.e. KM, KM strategy, KM processes, its knowledge workers and all other activities involved...

Creating and sustaining a competitive advantage is a knowledge-based activity and those companies that are aware of knowledge management concepts and utilize it within their organizations have an edge over their competitors. Small and medium-sized enterprises (SMEs) play a major role in developing countries' growth agenda. The purpose of this study...