Narendranath Shanbhag

La Trobe University · Department of Education

Start-ups and established organisations alike create business models around value propositions. This would make value propositions the core offering of value, around which business model efforts are based on. Products are created following successful validation of any identified value proposition. This research proposes a holistic approach to value...

Despite a rise in interest in software start-ups, most entrepreneurs struggle to find their footing and eventually fail. Novice entrepreneurs could benefit from a tailored process-driven experience for business model (BM) development, which would take the end user from conception to realisation. This research uncovers if a process-based experience...

Although software startups are seen as engines of rapid growth and sources of disruptive innovation, these entities are known to have a high failure rate. In addition to this, owing to the rapidly evolving technology sector and the ever-changing needs of the modern business and consumer markets, it might be worth reviewing the development methodolo...

Software startups are temporary organizations created with the purpose of bringing a profitable business idea to life. In the initial stages, the commercial viability of any product concept is yet to be proven and until the startup can generate revenue, resources are always in short supply. To this end, this research proposes a process-oriented, co...

Software startups are increasingly under high pressure to deliver successful products to survive and thrive in the modern highly competitive technology market. Larger organizations with deep pockets can replicate the same business ideas used by startups with relative ease. So how does the average startup stand a chance at succeeding at this seeming...

Software startups are increasingly under high pressure to deliver successful products to survive and thrive in the modern highly competitive technology market. Larger organizations with deep pockets can replicate the same business ideas used by startups with relative ease. So how does the average startup stand a chance at succeeding at this seeming...

Business cases and customer problem spaces are evolving quicker than ever before and more startups are moving to adopt the lean startup methodology to match this speed of changing customer needs. This phenomenon, however, comes with its own set of opportunities and challenges for startups to build great products, while catering to customer pain poi...

Software startups are increasingly under high pressure to deliver successful products to survive and thrive in the modern highly competitive technology market. Larger organizations with deep pockets can replicate the same business ideas used by startups with relative ease. So how does the average startup stand a chance at succeeding at this seeming...