Nara Youn

Nara Youn
Hongik University · Marketing

About

37
Publications
12,857
Reads
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470
Citations
Citations since 2016
27 Research Items
302 Citations
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20162017201820192020202120220204060
20162017201820192020202120220204060
20162017201820192020202120220204060

Publications

Publications (37)
Article
The current study suggests an effective compensatory control strategy using partitioning experiential consumption that can be implemented into consumers’ daily activities. Across four experiments, we examined the effects of partitioned (vs. aggregated) message formats and financial anxiety on sense of control, subjective well-being, and ad attitude...
Article
COVID-19 has disrupted lives across the world. This research investigates the psychological and behavioral consequences of social distancing, which is being globally practiced to contain its spread. Using seven experiments, we document the moderating role of high-intensity visual stimulation on social distancing’s effect on psychologically distress...
Article
This study was conducted to understand consumers’ concert ticket purchase behavior using an experimental approach and derived a practical sales promotion strategy. More specifically, we investigated an effective concert poster advertisement strategy utilizing a numerosity heuristics of the large versus small time unit matched with the hedonic versu...
Article
This research shows that consumers’ experience of art, including artistic commercial products, enhances consumers’ well-being by inducing a sense of inspiration. Prior research in neuroscience and psychology has documented that participating in art and culture programs enhances individuals’ well-being, but there is a shortage of empirical evidence...
Article
Purpose During these unprecedented times, acts of charity are deemed essential to help individuals in need and support the social safety net. Given the importance of prosocial behavior for survival through the coronavirus disease 2019 (COVID-19) outbreak, the authors investigate the effects of partitioning experiential consumption and self-construa...
Article
During the period of uncertainty and lack of control caused by the COVID-19 pandemic, we investigated how consumers evaluate online experiences using messages framed in different temporal perspectives. In the midst of the coronavirus outbreak, companies have been offering their experiential services online either in single long sessions (i.e., prox...
Article
Consumers are increasingly interested in environmental issues, which have raised their expectations of firms’ environmentally conscious efforts. The purpose of this study is to investigate how green messages in advertisements conveying a firm’s commitment to the environment can effectively influence consumer attitudes and behavioral intentions. Fur...
Article
Full-text available
This study aims to examine how employees’ spirituality influences their job performance and its mediated link through intrinsic motivation and job crafting. Working with a sample of 306 employees in South Korea, the results indicate that employees’ spirituality is positively related to their intrinsic motivation, which in turn results in engagement...
Chapter
Through four studies, this research empirically demonstrates that physical hand movement and the elicitation of the embodied metaphor of hands enhance creativity and unveils its underlying mechanism. To test our prediction about the positive influence of hand use on creative cognition and judgment, we conducted four experiments. Using various measu...
Article
The Consumer Styles Inventory (CSI) developed by Sproles and Kendall (1986) is one of the most widely used instruments to classify consumers by their decision‐making styles. With changes in consumption culture attributable to the coexistence of global and local consumer culture in the past few decades, it is essential to reaffirm that the CSI measu...
Article
Previous research has documented a positive effect of nonconformity on the inference of higher status in Western cultures. In Western culture, nonconformity is associated with high status, which is attributed to competence and autonomy. The present research extends research on nonconformity and status perception to the East Asian context by investi...
Article
Ambient lighting—in particular, its brightness—is known to affect cognitive activation and self-control, but research on lighting has reported mixed effects. Some studies have shown that brightness increases cognitive activation, whereas others have shown that darkness prompts cognitive activation. In this research, we attempted to reconcile those...
Article
The current research empirically documents grotesque imagery’s positive effect on the persuasiveness of luxury brand advertising, and examines the perceived fit between grotesque imagery and luxury branding as the psychological mechanism underlying that effect. The results of two studies showed that grotesque imagery in advertisements for luxury pr...
Chapter
We investigated how individuals with growth or fixed mind-sets react to the experiences of malicious and benign envy and what kind of influence these interactions have on consumers’ unique product choice behaviors. By doing so, we tried to provide better understanding and the full connection between two different envy types and unique product choic...
Conference Paper
Crowdsourcing has become an increasingly viable strategy to implement as more firms are increasing the level of consumer participation within their idea generation processes (Bayus 2012; Hoyer et al. 2010). Companies are interested in learning from their customers both on the negative aspects of their products and as well as potential ideas to impr...
Conference Paper
Taste perception plays a key role in consumers’ food decisions (see Drewnowski 1997 for a review). It affects not only food preferences and choices but also the amount of food intake and eating habits. Among the four basic tastes (i.e., sweet, sour, salty, and bitter), sweet taste is innately favored (Keskitalo et al. 2007) and linked to a source o...
Conference Paper
Crowdsourcing was defined in 2008 and has become a trend in new product development (Bayus 2013; Carson 2007; Howe 2008; Raassens et al. 2012). An organization operates an online crowdsourcing website to “outsource” ideas of new products and services to “crowd” of consumers these days (Bayus 2013). Firms run a crowdsourcing website to receive ideas...
Article
We propose that openness to aesthetics and the experience of art enhances individuals' creativity by imbuing them with a sense of inspiration. Although previous literature has claimed that aesthetic experiences increase creativity, there is a shortage of empirical evidence documenting the psychological process that underlies this effect or testing...
Chapter
In the current research, we investigated how unique fashion influences creativity of wearers and found a significant moderation effect of extraversion for the effect. We posit that individual differences in extraversion trigger a fit effect between consumers’ identity and the symbolic meaning of unique fashion. Extraverts may feel right when wearin...
Article
This research investigates how consumers' different types of self-concepts (agentic vs. communal) shape their attitudes toward nostalgia. Experiment 1, using a two (self-concept: agentic vs. communal) by two (nostalgia: nostalgic vs. non-nostalgic) between-subjects design and a series of multivariate analysis of variance and Hayes's PROCESS Model 8...
Book
Full-text available
This book chapter is available at https://books.google.com/books?hl=en&lr=&id=M6NsBgAAQBAJ&oi=fnd&pg=PA88&ots=r4OIkiVQ3L&sig=rPBOKbc1XB-2Tr8qNQCcglkZbRQ#v=onepage&q&f=false
Conference Paper
We propose that different types of brand scandals moderate the effects of thinking styles on scandals' spillover. Across three studies, we demonstrate that holistic thinkers are more susceptible to extrinsic brand scandals (i.e., related with corporate ethics/social responsibility), whereas analytic thinkers are more susceptible to intrinsic brand...
Article
Full-text available
This study examines whether developers learn from their experience and from interactions with peers in OSS projects. A Hidden Markov Model (HMM) is proposed that allows us to investigate (1) the extent to which OSS developers actually learn from their own experience and from interactions with peers, (2) whether a developer's abilities to learn from...
Article
Full-text available
This study examines whether developers learn from their experience and from interactions with peers in OSS projects. A Hidden Markov Model (HMM) is proposed that allows us to investigate (1) the extent to which OSS developers actually learn from their own experience and from interactions with peers, (2) whether a developer's abilities to learn from...
Article
Full-text available
The two main influences leading to adoption at the individual consumer level are marketing communication and interpersonal communication. Although evidence of the effect of these two influences is abundant at the market level, there is a paucity of research documenting the simultaneous effect of both influences at the individual consumer level. Thu...
Article
Thesis (Ph. D., Marketing)--Northwestern University, 2002.

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