Nancy L. Lough

Nancy L. Lough
University of Nevada, Las Vegas | UNLV · Department of Educational Psychology and Higher Education

Doctor of Education

About

49
Publications
9,206
Reads
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418
Citations

Publications

Publications (49)
Article
Full-text available
Despite decades of research and advocacy—women's professional sports continue to be considered second class to men's sports. The goal of this paper is to rethink how we state, present, and solve problems in women's sport. To affect true change, the wisdom of a broad stakeholder group was embraced such that varied perspectives could be considered. A...
Article
Purpose Niche sports such as women's professional sport leagues face many challenges to developing and expanding their fan base. Understanding sport fans, segmenting consumer bases and targeting them effectively can assist in both developing the fan base and competing for investments like sponsorships and media rights. The purpose of this study was...
Article
Full-text available
Regular physical activity and sport participation have been shown to improve women’s health; however, research has found that better health is associated with sport participation. Little is known about the sociodemographic determinants of physical activity among women, especially among the different subcategories of physical activity (sport, condit...
Technical Report
Full-text available
Girls and Women shines a light on the current landscape for girls and women in sport reflected in the latest data from nearly 500 research reports and results from a new national survey of more than 2,300 women working in women's sport. Taking stock of where we are in achieving gender equity in sport requires study, transparency and candor. This gr...
Article
Female student representation in PGA golf management academic programs has consistently hovered below 5%. The reasons for this low representation are unclear, although the masculine nature of the golf industry has been well documented and may be contributing factor. Through the use of focus groups with faculty directors of PGA golf management acade...
Article
Full-text available
Physical activity (PA) has been widely recognized as an avenue to improve health. Researchers have also found better health outcomes among adults who participate in sport when compared to adults who participate in other forms of PA. However, little is known about the health differences between those who participate in individual versus team sport....
Article
Background: Traditional undergraduate college students in the United States are in the age range that experiences the highest rate of sexually transmitted infections (STIs) and are vulnerable to contracting STIs. Increasing condom use among college students is a prevention strategy to reduce the spread of STIs. Aim: The purpose of this systemati...
Article
Full-text available
Objective: College peer health education groups have grown in popularity to provide information about health and wellness topics. The purpose of this systematic review was to evaluate the effectiveness of peer education groups on reducing sexual health risks and increasing sexual health knowledge on a college campus. Method: The Preferred Report...
Article
Full-text available
Sport participation has been associated with lower rates of chronic diseases when compared to other forms of physical activity (PA) among women. However, we do not know if this relationship holds true for men. The purpose of this study was to examine the relationship between sport participation and men’s health and chronic diseases in the USA. This...
Article
Full-text available
The purpose of this study was to investigate the effects of wearing a wetsuit on resting cardiovascular measures (blood pressure (BP), heart rate variability (HRV)). The influence of position (upright, prone) and wetsuit size were also explored. Participants (n=12 males, 33.3±12.1 years) had BP and HRV measured during six resting conditions: standi...
Article
In May 2014, the Women's National Basketball Association (WNBA) launched its Pride campaign and became the first professional sport league in the US to explicitly reach out to gay fans. As the public opinion toward homosexuality has been changing, sport marketers need to understand how to reach and respond to heterosexual and gay fans without alien...
Chapter
The objective is to propose and test a framework based on the psychological continuum model (PCM) that explains fans’ positive word of mouth for a sponsored event, taking the fans’ distance traveled to the event into consideration. For fans, the identification process is thought to be a mechanism driving fans to discuss a sponsored event.
Article
In higher education today academic support staffs are presented with a toolbox from which they must determine how to best support the academic goals of the student-athlete (Comeaux, E., & Harrison, C. K. (2011). A conceptual model of academic success for student-athletes. Educational Researcher, 40, 235-245). There are multiple ways to approach the...
Article
Full-text available
Research has been conducted linking sports participation and health in childhood and adolescence; however little is known about the contribution of sport to women's health. The purpose of this study was to examine the relationship between sport and women's health in the US by analyzing data from the Behavioral Risk Factor Surveillance System (BRFSS...
Article
Full-text available
Sport participants have an economic value up to four times higher than that of sport spectators in the United States according to Kim, Smith, and James (2010). One participatory sport that has experienced tremendous growth in participation numbers worldwide since the mid-1990s is road racing. Road race event organizers currently face increased comp...
Article
To date, few studies have focused on understanding fans of women’s sport, which is especially true with regard to consumption intentions. This study was undertaken to 1) examine fans’ attitudes toward women’s sports, including both cognitive and affective evaluations as related to consumption intentions; 2) identify salient product attributes of wo...
Article
Full-text available
Clark County, Nevada had a 52% increase in newly diagnosed HIV infections in young people age 13-24 with 83% of the new diagnoses in this age group being men who have sex with men (MSM). HIV testing and counseling is critical for HIV prevention, care and treatment, yet young people are the least likely to seek HIV testing. The purpose of this study...
Article
Full-text available
Background: Studies have shown participation in sport is lower among girls than boys, decreases as students matriculate through high school, is lowest among Black and Hispanic girls and has a positive relationship with SES. With sport recognized as a contributor to physical activity and health in adolescents, consideration of diminishing rates of...
Article
Events rely on WOM to attract local community members and faraway fans alike. Via a field study (n=3,760), the authors introduce an event marketing success measure termed Event word-of-mouth (Event WOM), which is impacted by attendee resident status, sponsor and event factors. Based on field surveys in seven host communities in Colorado (Durango, T...
Article
Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are imique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL, an...
Article
Full-text available
Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (...
Article
In this paper we examine how culture, role models, media, and coaches influence aggressive behavior in young athletes participating in youth sport. Linkages will be made to the increased pressure placed on young athletes due to parental involvement and investment. The argument being put forth describes how the professional sport template being impo...
Article
Division I athletic administrators reported on the availability, usage, and impact of family supportive policies. Results indicate that benefits are widely available in athletic departments, but usage is average at best, and work-life issues most strongly impact the retention of females. More supportive climates would aid work-life balance and rete...
Article
Understanding how the image of a brand relates to the self image of consumers appears to be a critical consideration when designing sport marketing strategies that successfully build brand equity. The purpose of this study was to assess brand image congruency between four professional sport leagues and the self image of study participants. A questi...
Article
Thesis (Ed. D.)--University of Northern Colorado, School of Kinesiology and Physical Education, summer semester, 1995. Major advisor, David K. Stotlar. Includes bibliographical references (leaves [130]-137).

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