Nahid Atghia

Nahid Atghia
Alzahra University · Sport Management

Associate Professor

About

10
Publications
994
Reads
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10
Citations
Introduction
Skills and Expertise
Additional affiliations
October 2020 - March 2024
Alzahra University
Position
  • Professor (Associate)

Publications

Publications (10)
Article
Purpose Financial problems of football clubs during economic crises (such as COVID-19 pandemic) highlight the necessity of achieving economic sustainability. In addition, the economic sustainability of football clubs is accepted as a principle of the development of sports business. Therefore, it is reasonable to conduct a study with the aim of exam...
Article
Full-text available
The purpose of this study was to investigate the effect of sensory marketing on brand promotion of sports venues. The present study was a descriptive-survey research and applied in terms of purpose. The statistical population of the study included all customers of selected sports venues in Mashhad. Research samples were selected through available s...
Article
Full-text available
Purpose: The aim of this study was to identify and prioritize economic indicators affecting ticket sales management in important sporting events of the world. Method: According to its goal, this research was applied, and it was based on a mixed (qualitative-quantitative) method. The statistical population of the qualitative part included all countr...
Article
Full-text available
Transference of professional sports clubs to private sector involves the necessary conditions for private sector activity. Therefore, the aim of this study was to determine the prerequisites for the transference of professional football clubs in Iran with emphasis on economic requirements. Statistical population included all CEOs and members of boa...
Article
Full-text available
The present study was carried out with the aim of determining the role of the mass media in developing sport tourism in the province of Isfahan, Iran. The participants in the study includes all the managers and employees in Cultural Heritage and Tourism Organization and travel agencies (N=2000) among whom 350 were selected using Cochran's formula a...
Article
Full-text available
Abstract: The aim of this study was to identify the relationship between brand personality and consumer -based brand equity of football clubs in Iranian premier league. The samples of the present research include 405 members which are chosen randomly from 4 clubs consumers (direct members: 190 and indirect consumers: 215). Shafaee et al (2013) bran...
Article
Full-text available
The purpose of this study was to determine the relationship between knowledge management and organizational effectiveness in the Youth and Sports Ministry's staff. The study population consisted of all employees of the Ministry of Youth and Sports (N= 430) which among them, 203 people, according to Morgan table and were randomly selected. Hsu (2002...
Article
Full-text available
Sporting venues as a social space in which individuals are directly related, to better performance and higher income, are needed to attract more customers. The main objective of this study was to investigate the effect of environmental features of sport areas on attracting customers with respect to the concept of responsive environments. Research m...
Article
Full-text available
The research is to study the relationship between Leadership style and Job Stress in personnel of the administration of sport and youth in Kurdistan province. The popultion was all personnel of the administration of sport and youth in Kurdistan province that was selected as the total number of samples to this research. Two research made questionnai...
Article
The main objective of this research was to determine postgraduate quality in sport management departments of public universities. In the past decade, the number of master graduates and doctorate students in physical education faculties as well as in sport management field has increased, but so far no research has been carried out on the assessment...

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