Nadzirah Rosli

Nadzirah Rosli
Universiti Kebangsaan Malaysia | ukm ·  Faculty of Economics and Management

Doctor of Philosophy

About

11
Publications
3,025
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19
Citations
Citations since 2016
10 Research Items
19 Citations
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201620172018201920202021202201234567
201620172018201920202021202201234567
201620172018201920202021202201234567

Publications

Publications (11)
Article
Full-text available
Entrepreneurs play an important role in the economy's development. Compared to men, a higher number of women are becoming entrepreneurs. There is a commensurate interest in examining who these women are, what motivates them to become business owners, and what influences their economic success. This paper explores the motivational factors faced by f...
Article
Full-text available
It has been 2 years since the first outbreak of the COVID-19 virus, and continuous efforts and measures have been exerted and implemented to halt its spread, such as the introduction of vaccination programs. However, as with the consumption of other products and services, some people hold different beliefs, consequently affecting their attitudes to...
Article
Full-text available
The study examines the effect of human resource practices (HRPs), including ability, motivation, and opportunity practices, on employee well-being (EWB) in the Malaysian environment during the COVID-19 pandemic. This research surveyed 154 service sector employees at Klang Valley, Malaysia. The data were analysed using structural equation modelling....
Article
Full-text available
Kebersihan merupakan salah satu aspek yang penting untuk menjadikan negara Malaysia setaraf dengan negara maju. Selain daripada komuniti, penjawat awam juga dilihat mempunyai peranan yang besar untuk memelihara kebersihan persekitaran di tempat kerja melalui penjimatan perbelanjaan bagi urus tadbir negara. Oleh itu, kajian ini dijalankan adalah unt...
Article
Full-text available
This paper aims to offer gendered insights on Malaysian Muslim tourist views of hotel choices. This study was designed to look at possible gender disparities in the perceived relevance of hotel attributes in developing emotional bonds with the hotel, that was enhanced by the brand credibility. The signaling theory were utilised to evaluate the rela...
Article
This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes. Based on the mean-end chain theory, it explores the relationship among...
Article
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Matlamat kajian ini adalah untuk mengenal pasti lima aspek perhubungan iaitu hubungan antara amalan kitar semula dan pengetahuan program kitar semula, hubungan antara amalan kitar semula dan pemeliharaan alam sekitar, hubungan antara amalan kitar semula dan kempen kitar semula, hubungan antara amalan kitar semula dan penjanaan pendapatan dan perhub...
Article
Purpose This paper aims to investigate the effects of hotels’ brand attributes on consumers’ (patrons’ and guests’) by fostering brand credibility and brand attachment towards the propensity of word-of-mouth. The study uses the signaling theory to assess the relationships among the constructs. Design/methodology/approach The study adopts partial l...
Article
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The main aim of this study is to examine the differences in participation and motivation in sport activities among male and female athletes in Universiti Teknikal Malaysia Melaka. A group of 106 athletes (male: 75 and female 31) were selected from several sports (lawn bowl, basketball, rugby, handball, hockey, volleyball, taekwondo, karate do and p...
Article
Full-text available
The number of tourists who seeks for Shariah-compliant hotel is increasing rapidly over these few current years. In order to effectively tap into this emerging lucrative market, hoteliers need to fully understand what are the determinant factors in the decision-making process. This present article intends to shed some lights on the empirical relati...
Article
Full-text available
Participating in physical activities is essential for maintaining health and prevention of illness. However, university students tend to spend more time on studying rather than participating in physical activities. The purpose of this study was to identify the constraints of university students engaging in physical activities. A survey was conducte...

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