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Introduction
Female entrepreneurship | entrepreneurial communication | entrepreneurial failure
Skills and Expertise
Current institution
Additional affiliations
November 2020 - March 2021
Education
April 2020 - October 2021
April 2018 - October 2019
Mediadesign Hochschule für Design und Informatik
Field of study
- Media and Communication Management
October 2012 - March 2016
Mediadesign Hochschule für Design und Informatik
Field of study
- Media and Communication Management
Publications
Publication (1)
Entrepreneurs have the ability to actively manage stakeholders’ perceptions of them, influencing whether they are seen as successful or not (Nagy, Pollack, Rutherford, & Lohrke, 2012; Davis, Hmieleski, Webb, & Coombs, 2017). For female entrepreneurs this is a crucial aspect in building their businesses, as they need to more strongly communicate the...
