Nadia Williams

Nadia Williams
Technological University Dublin - City Campus | TU Dublin · School of Media

BA (Hons) in Communications in Creative Multimedia

About

1
Publication
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Introduction
My particular interest is the discourse related to cycling and cyclists, and the social psychology/sociology it reveals. I have completed Critical Discourse Analysis of television, radio, and social media related to cycling and cyclists.
Skills and Expertise
Design Thinking
Creativity and Innovation
Visual Communication
Creative Thinking
Creativity
Creativeness
Storyboarding
Brainstorming

Publications

Publication (1)
FIGURE 1: SAFETY RATING OVERALL AND BY CARD SET 
The Silent Message: Multimedia Communication and Barriers to Cycling Uptake
Thesis
Full-text available
  • Apr 2017
In Road Safety Authority Ireland print and video artefacts, cyclists are as a rule depicted in high visibility clothing also suitable for sport, and a helmet. Four studies relevant to the Irish context identify fear as a primary barrier to cycling uptake, including the conviction cycling is socially unacceptable. Cycling advocates argue the depicti...

Projects

Project (1)
Pedals to the People: Discourse, Social Dynamics, and Active Travel in Ireland
Project
Following the analysis of television, radio, and social media communications in Ireland, I concluded that patterns and trends in the discourse are consistent with a Social Dominance dynamic being in operation on Irish roads. This should also be true for any roads network where the private car is the most used form of transport. In the second phase of the project I will test my conclusions through an audience study involving a survey and structured interviews.