N. Venkatraman

N. Venkatraman
Boston University | BU · Questrom School of Business

Ph.D in Management

About

147
Publications
84,189
Reads
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32,459
Citations
Introduction
Additional affiliations
January 1994 - present
Boston University
Position
  • David J. McGrath Jr. professor of Management
January 1994 - April 2015
Boston University
Position
  • David J. McGrath Jr. professor of Management
January 1994 - April 2015
Boston University
Position
  • David J. McGrath Jr. professor of Management

Publications

Publications (147)
Article
While it is widely known that the success of platforms requires consistent support from complementors, scant attention has been paid to understand the moves of complementors in dynamic settings. In this paper, we focus on platform evolution from the sixth to the seventh generation of videogames and studied the strategic moves of third-party develop...
Article
Research summary Research on entrepreneurship has focused primarily on the individual characteristics of founders in driving the success of new ventures offering stand‐alone products and/or services. In recent years, we have seen an increase in entrepreneurship in digital platforms—where success requires positioning products and services within dyn...
Book
Reimagining Business Education discusses the rationale for, and the design of, the first Business Education Jam; reviews key challenges facing business education, and articulates a vision for how the role and delivery of business education could be reimagined.
Article
This paper focuses on how information and technology drive digital business innovation in business ecosystems where multiple co-contributors work together to innovate new business models. Specifically, we develop a framework based on two novel concepts — (1) digital business innovation (DBI) platforms; and (2) digital business innovation capability...
Article
The 2013-14 Special Issue of Journal of Management Information Systems expands the scope of the research conversation to encompass IT-enabled governance of new organizing logics, the symbiotic relationship between IT and organizational governance. Winkler and Brown's paper examines the partitioning of decision rights at the application level using...
Article
We studied the evolution of the platform-complementor network in the PC and home video game consoles as video games transitioned from the sixth to the seventh generation. We specifically sought to understand how the network positions of third-party developers combined with relative platform technology differences influenced launches of videogames t...
Article
Full-text available
This section is a collection of shorter "Issue and Opinions" pieces that address some of the critical challenges around the evolution of digital business strategy. These voices and visions are from thought leaders who, in addition to their scholarship, have a keen sense of practice. They outline through their opinion pieces a series of issues that...
Article
Full-text available
Over the last three decades, the prevailing view of information technology strategy has been that it is a functional-level strategy that must be aligned with the firm's chosen business strategy. Even within this socalled alignment view, business strategy directed IT strategy. During the last decade, the business infrastructure has become digital wi...
Book
This book contains the refereed proceedings of the Third International Conference on Software Business (ICSOB) held in Cambridge, MA, USA, in June 2012. The software business refers to commercial activities in the software industry, aimed at generating revenues from the design, delivery, and maintenance of software products and IT services to enter...
Article
We review and reframe three main quests of research on information systems (IS) strategy: (1) the strategic alignment quest, (2) the integration quest, and (3) the sustained competitive advantage quest. The assumptions and logic of these quests have become less relevant in increasingly complex adaptive business systems (CABS), where the competitive...
Article
Full-text available
Going beyond the traditional conceptualization of indirect network effects as the number of complements available, this study analyzes how the network positions of platforms and complementors explain platform dominance. We use data from the U.S. home video game industry between 2002 and 2006 to test our model of platform dominance. While the impact...
Article
This study examines the hypercompetition phenomenon within the prepackaged software industry. It theoretically develops and empirically validates the idea that dynamically changing complementarity relationships among software product markets increase industry hypercompetition. The study also explains how dynamic capabilities for the management of c...
Article
The article examines the concept of systems-based competition in the video game industry which requires coordination of hardware and software. The evolutionary dynamics of the hardware platform-software components network during the transition from sixth to seventh generation technology, the interdependency of two industries without formal contract...
Conference Paper
Going beyond the traditional operationalization of indirect network effects as the number of complements available, this study focuses on the network positions of platforms and complementors to explain platform dominance. We use data from the U.S. home video game industry between 2002 and 2006 to test our model. While the impact of degree of linkag...
Chapter
We thank Douglas Henderson for his research assistance in assembling the data to support the cases and for providing comments and suggestions on an earlier draft. We thank SAP for providing research support.
Article
We develop and test a model of how a software firm's business strategy (product scope and market scope) interacts with the firm's network position (alliance degree and structural holes) to impact performance. We test the joint-effects hypotheses on a sample 359 packaged software firms that have entered into 5,489 alliances involving 2,849 distinct...
Chapter
Setting 1: Personal Digital Assistants—Going beyond Electronic Address Books Setting 2: Video Games—No Longer Stuck in Arcades Setting 3: Automobiles—From Horseless Carriages to Nodes on a Telematics Network Strategy from a Network-Centric View Going Forward: Four Implications Conclusion
Article
This commentary discusses the six articles that have been selected for publication in the Organizational Research Methods feature topic on ``Research Methods in Strategic Management: Opportunities and Challenges'' and lays out three directions to further our understanding of the centrality of methodological and measurement issues in strategy resear...
Article
Strategic coalignment - viewed in terms of internal consistency among key strategic decisions or the alignment between strategic choices and critical contingencies posed by either environmental or organizational contexts - is an important theoretical perspective in strategic management. However, extant research is characterized by both poor clarifi...
Article
Full-text available
This article explores the stability of the topological structure of the network of alliances between firms in the software sector during considerable shifts in the underlying technology architecture during 1990-2001. The software sector exhibits "small world" characteristics and its structure has been remarkably stable during this period. This arti...
Article
This study examines corporate performance effects of cross-business knowledge synergies in multibusiness firms. It synthesizes the resource-based view of diversification and the economic theory of complementarities to conceptualize cross-business knowledge synergies in terms of the relatedness and the complementarity of knowledge resources across b...
Conference Paper
In this paper, we develop a model of complementarity of knowledge flows in software ecosystems through two knowledge-acquisition mechanisms: a formal, fine-grained, contractual governance mechanism through interfirm alliances and a nonformal, course-grained, noncontractual mechanism of spillover capture. In contrast to studies that focus solely on...
Article
We examined how network structure (density overlap and embeddedness) and technology characteristics of a platform (dominance and newness) shaped interorganizational coordination of product launches in the U.S. video game industry. We found that the developers' choices to launch games for particular game consoles were significantly explained by thes...
Article
Linux is an important phenomenon at the center of the current open source software [OSS] movement. Academic research has thus far focused on motivations of individual programmers to participate in this movement and on the economics of OSS. There has been inadequate focus on the level of network effects enjoyed by Linux within the community of compl...
Article
We develop and test a model of key determinants of software sales based on characteristics of a firm's business scope and network position - especially, cluster coefficient, degree centrality, partner diversity and linkage scope diversity. We use data on a sample of 509 firms in the packaged software industry during 1990-2002 to test our model and...
Article
Strategy researchers have become fascinated with the possibilities for developing theoretical perspectives rooted in knowledge and intellectual assets as drivers of superior performance. However, there have been many different schools of thought, each with its own conceptualization lenses and operationalization approaches. In this chapter, we focus...
Article
Offshoring, the increasingly common practice among U.S. and European companies of migrating business processes overseas lo India, the Philippines, Ireland, China and elsewhere, is often seen as a negative phenomenon that suppresses domestic job markets. On the contrary, says the author, offshoring is a critical component of next-generation business...
Article
We develop a conceptual model and a set of hypotheses on the determinants of indirect network effects by focusing on the actions of independent complementors. We test the hypotheses on a primary database of 2455 strategic actions by 669 firms in the US video game industry over a 26-year period. We find strong support for the hypotheses, thus contri...
Article
Full-text available
Abstract Wemodel,the governance,strategies adopted by suppliers,to safeguard,relationship- specific investments ,in asymmetric ,interorganizational relationships ,using ,two dimensions—quasiintegration and joint decision making. Data from a field study of 211 supplier relationships in a ,distribution channel support the research model. Domain knowl...
Article
Full-text available
This paper extends the notion of information and knowledge as a strategic asset in electronic channels and addresses the role of unique capabilities possessed by system deployers to monitor and influence downstream channel members. We offer a new perspective of inter-organiz ational relationships rooted in a concept of exploitation of knowledge and...
Article
We model the governance strategies adopted by suppliers to safeguard relationshipspecific investments in asymmetric interorganizational relationships using two dimensions--- quasi integration and joint decision making. Data from a field study of 211 supplier relationships in a distribution channel support the research model. Domain knowledge specif...
Article
The collapse of the dot-com euphoria coupled with the downturn in the business cycle is driving many firms to abandon their high-growth strategies in favor of current earnings. This article argues that, whilst hedging against adverse future conditions, firms must retain an ability to seize up-side business benefits by framing IT investments as stra...
Article
Based on a survey of 90 transnational product introductions, we find that the transnational product development capabilities of organizations significantly depend upon their ability to transfer and deploy tacit knowledge concerning overseas markets. Specifically, we find that organizations which use cross-national teams, teams with members who have...
Article
Full-text available
We model the governance strategies adopted by suppliers to safeguard relationshipspecific investments in asymmetric interorganizational relationships using two dimensions--- quasi integration and joint decision making. Data from a field study of 211 supplier relationships in a distribution channel support the research model. Domain knowledge specif...
Article
Full-text available
The four issues and the fifth alignment challenge can be posed as questions: What's your strategic vision for the dot-com operations? How do you govern the dot-com operations? How do you allocate key resources for the dot-com operations? What's your operating infrastructure for the dot-com operations? Is your management team aligned for the dot-com...
Article
Statoil a.s., Den norske stats oljeselskap, made home PCs, private ISDN connections and Internet access freely available to virtually all of its about 18 000 employees worldwide in 1997. The goal of this unprecedented initiative was to improve information technology (IT) skills of Statoil employees in preparation for competition in the emerging kno...
Article
We propose a conceptual and analytical framework for assessing metric equivalence in cross-national strategy research. We illustrate this framework by testing the equivalence of measurement models for a set of strategy constructs across the United States and Japan. Results of a two-group LISREL analysis conducted on a data set of 447 interorganizat...
Conference Paper
Full-text available
Information technologies enhance efficiency oriented organizational networks and enable creation of expertise oriented professional networks. However, whether IT-enabled efficiency and professional networks exist jointly or independently, what their determinants are, and how they interplay remain to be explained. In this study, we seek answers to t...
Article
Statoil a.s., Den norske stats oljeselskap, made home PCs, private ISDN connections and Internet access freely available to virtually all of its about 18 000 employees worldwide in 1997. The goal of this unprecedented initiative was to improve information technology (IT) skills of Statoil employees in preparation for competition in the emerging kno...
Article
We are in the midst of dealing with several operational issues on the IT agenda — Euro, Year 2000 conversion, SAP/Oracle implementation, Intranet, Extranet and Internet applications, telecommuting and such. These are critical, time-sensitive issues but they need to be coherently organized to create superior business value. In this paper, I offer an...
Article
Full-text available
Current models of organizational strategy and structure fail to meet the challenges of the information age. Based on field study, the authors conceptualize an architecture, or guide, for virtual organizing that focuses on the importance of knowledge and intellect in creating value. Information technology lies at the heart of this business model for...
Chapter
We are at a critical juncture now. We are dissatisfied with the tried-and-tested strategy of vertical integration and the corresponding functional organization and are experimenting with newer models of strategy and alternative forms of organization. We are moving away from a predominant focus on information technology and systems as a source of co...
Article
We develop and test a model of quasi-integration on a sample of 117 travel-agencies linked to American Airlines. We find that quasi-integration is explained by the presence of the SABRE reservation systems and by American Airlines' use of an expertise exploitation capability overlaid on SABRE through the SMARTS system.
Article
Full-text available
This paper seeks to uncover dominant configurations of interorganizational relationships across the United States and Japan in the automotive industry. We integrate relevant theoretical concepts from transaction cost economics, organization theory and political economy to develop a conceptual model of interorganizational relationships based on the...
Article
To test a managerial cognition model of organizational adaptation to technological change, we examine strategic responses to the introduction of electronic filing of individual income-tax returns by the U.S. Internal Revenue Service. Based on data from over four hundred tax-return preparation businesses in the United States, we analyzed the effects...
Article
We develop a model of relational governance as a specific form of interorganizational strategy that is distinct from the traditional modes of markets and hierarchies. We conceptualize this form of strategy in terms of structural and processual dimensions and derive a model of its determinants through arguments drawn from transaction cost economics...
Article
Full-text available
Electronic integration---a form of vertical quasi-integration achieved through the deployment of dedicated computers and communication systems between relevant actors in the adjacent stages of the value-chain---is an important concept to researchers in the information systems field since it focuses on the role of information technology in restructu...
Article
We develop alternative diffusion models of two corporate governance mechanisms---joint venture and M-form organizational structure---using relevant concepts from the resource-based theory. Using data on joint venture adoption from one homogeneous industry (information technology) sector and employing both linear and nonlinear estimations, we test t...
Conference Paper
Inter-organizational strategies that leverage information technology capabilities are becoming more widespread but the degree of research attention is limited. This paper integrates theoretical concepts from transaction cost economics, organization theory and political economy to develop a conceptual framework to understand inter-organizational rel...
Article
Full-text available
Drawing on a content analysis of all the articles submitted to the 1993 Special Research Forum on Methodology and their reviews, we identify and discuss three requirements for methodological contributions: importance and significance, adequate conceptual grounding, and adherence to methodologically sound and accurate strategies. We also discuss inn...
Article
We empirically examine a set of relationships between corporate governance and information technology investments. Specifically, we test our relationships with data from a sample of major U.S. corporations using structural equation modeling. We established a negative relationship between information technology investments and two constructs of corp...
Article
There is widespread acceptance that information technology (IT) and information systems (IS) have evolved from a traditional administrative, back-office support orientation towards a more strategic, central role within organizations. In this paper, N. Venkatraman, John Henderson and Scott Oldach discuss analytical and administrative approaches for...
Article
It is cleaaar that eventhough information technology (I/T) has evolved form its traditional orientation of administrative support toward a more strategic role within an organization, there is still a glaring lack of fundamental frameworks within which to understand the potential of I/T for tomorrow's organizations. In this paper, we develop a model...
Article
Full-text available
The governance of an organizational information technology (IT) infrastructure is steadily shifting away from pure hierarchical and market mechanisms toward hybrid and partnership modes that involve external vendors. In particular, IT outsourcing has recently emerged as a significant administrative innovation in an organization's IT strategy. This...
Article
Full-text available
This paper develops and tests a model of the determinants of information technology (IT) outsourcing by integrating both business and IT perspectives. Specifically, we attempt to explain the degree of IT outsourcing using business and IT competences as represented by their cost structures and economic performances. In addition, we posit that outsou...
Article
This paper investigates the influence of competitive posture and strategic issue diagnosis on firms' investment in new information technology. We analyze responses to technological innovation of close to 300 tax-return preparation businesses confronted with the introduction of electronic filing in the market for tax-related services. Results of pat...
Conference Paper
The Analytical Systems Automated Purchasing (ASAP) system developed by the American Hospital Supply Corporation (AHSC) in the early 1960s is one of the best-known, most often-cited strategic information systems. However, the knowledge and strategic implications of ASAP are scattered across varying sources. The authors describes ASAP in terms of two...
Article
Business process redesign has focused almost exclusively on improving the firm's internal operations. Although internal efficiency and effectiveness are important objectives, the authors argue that business network redesign--reconceptualizing the role of the firm and its key business processes in the larger business network--is of greater strategic...
Article
Full-text available
Several studies have demonstrated a generally positive association between market share (MS) and business profitability (BP) and that this relationship is dependent on environmental and strategic contexts, but the stability of such results across distinct time periods representing differing business cycles has not yet been demonstrated. This articl...
Article
The positive performance impact of a coalignment between the environment and strategy of a business is an important theoretical proposition in strategic management. In spite of its importance and intuitive appeal, the extent of empirical support is equivocal and riddled with problems of conceptualizing and testing for coalignment. This paper evalua...
Article
This study examines the stability of the nature of the relationships among strategic resource deployments, market share position and profitability across two different time-periods representing significantly different macroeconomic conditions. The results indicate that the level of association (i. e., correlation) between MS and BP is stable, but t...
Article
"This paper is based on my Ph.D. dissertation submitted to the Graduate School of Business, University of Pittsburgh " -- p. 2.
Article
Full-text available
"This is a significantly expanded and revised version of a paper which appeared in the Academy of Management Best Paper Proceedings, 1987." "October 1986. -- Rev. March 1988."
Conference Paper
Strategic advantage through information technology is a popular and an important theme, but the extent of research support is minimal, anecdotal, and sporadic. This paper reports the results of a quasi-experimental study on the impact of dedicated electronic integration [between a focal insurance carrier and its independent agents in the property a...
Article
The progress made in strategic groups research is evaluated by identifying its relevance and importance to the field of strategic management. A classificatory scheme is developed using two dimensions: the operationalization of strategy; and the approach to group development. A review framework incorporating key analytical dimensions is drawn up to...
Article
The positive performance impact of a coalignment between a business's environment and its strategy is an Important theoretical proposition in strategic management. The proposition was tested specifying coalignment as profile deviation and supported across eight distinct environments in two different samples across two time periods drawn from the PI...
Article
Full-text available
In an effort to empirically test three propositions linking excellence, planning, and performance, 41 of Peters and Waterman's [Peters, T., R. Waterman. 1982. In Search of Excellence: Lessons from America's Best Run Companies. Harper and Row, New York.] excellent companies were compared with two benchmark samples—matched according to size and indus...
Article
Full-text available
"Updated version April 1987."--T.p.
Article
The nature of the multivariate relationship between six characteristics of planning systems and three different conceptualizations of planning effectiveness is examined using canonical correlation analysis. The analysis indicates that the organizational context of planning—captured here by two key characteristics—resistance to planning and resource...
Article
Full-text available
Research on strategic planning has been handicapped by lack of an appropriate operationalizing scheme for measuring the success of planning systems. In this paper, an operational model for measuring planning system success is developed in terms of two interrelated dimensions---improvements in the capabilities of the planning system and extent of fu...
Article
The link between planning and performance continues to interest the management community. Using data from 207 large North American corporations, the authors isolate significant differences between high and lower performers. From this comparative analysis, six characteristics of good planning emerge.
Article
Full-text available
Strategic management researchers have measured business economic performance (BEP) through either perceptual assessments of senior executives or secondary data sources, but few explicitly evaluate the degree of convergence across methods. In an effort to examine method convergence, we collected data on three dimensions-sales growth, net income grow...

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