Myriam Ertz

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Université du Québec à Chicoutimi | UQAC · Department of economics and administrative sciences

Dans le cadre du 92ème congrès de l’ACFAS, le laboratoire LARIGO et la Chaire en Technologie, durabilité et société (Chaire TDS) de l’Université du Québec à Chicoutimi (UQAC), PRISM Sorbonne de l’Université Paris 1 Panthéon-Sorbonne et le GIT Marketing & Finance s’associent pour organiser un colloque international sur le thème : Les fintechs peuven...

This study evaluates the impact of Big Data Analytics (BDA) on firm sustainable performance (FSP). BDA is conceptualized as a dual construct comprising predictive and prescriptive analytics, while FSP is considered from a triple bottom line (TBL) perspective comprising the economic, social, and environmental lines of firm performance. The study rel...

Cooperative digital platforms are considered an alternative to corporate-controlled platforms because their governance structure allows multiple stakeholders to voice their opinions and participate in organizational decision-making processes. These platforms a priori, have more beneficial socioeconomic impacts because they can engage members via mo...

Purpose This article assesses the impact of the internal and external Business Environment on the Digital Entrepreneurial Activity (DEA) in the European tourism industry. Design/methodology/approach A sample of 125 European tourism entrepreneurs in Germany and France was studied. Data were analyzed using quantitative methods. Findings The results...

Product tasting is a key element in improving customer satisfaction in the commercial environment. This study looks at the notion of traditional tasting and its effect on customer behavior and explores emerging tasting techniques, shedding light on the contribution of digital tasting. Indeed, the advent of the metaverse has made it possible to offe...

This study investigates tourists’ binning behavior and its importance for the environmental sustainability of tourist destinations, a topic currently understudied in academic research. Through the lens of behavioral reasoning theory (BRT), it explores the factors influencing tourists’ decisions to dispose of waste properly, employing a mixed-method...

The adoption of telemedicine among the elderly is vital due to their unique healthcare needs and growing engagement with technology. This study explores the factors influencing their adoption behaviors, identifying both facilitating and inhibiting elements. While previous research has examined these factors, few have empirically assessed the simult...

In recent years, the concept of the prosumer has garnered extensive attention across various fields, including marketing, energy consumption, and innovation research. This attention is driven by the significant role prosumers play in developing more efficient, sustainable, and healthconscious market systems, propelled by advancements in social and...

The rapid advancement of Generative Artificial Intelligence (GenAI) models, particularly ChatGPT, has sparked widespread discussion among educators and researchers regarding their potential implications for education. This study presents a comprehensive taxonomy of GenAI in academia and education, encompassing a wide range of applications, challeng...

This handbook conceptualizes sustainable digitalization and discusses the role of digitalization in addressing business and societal challenges. Divided into eight sections, the book opens by an introductory chapter examining the theoretical foundations of the field. Part 1 explores the first dimension of sustainable digitalization, namely digitali...

This research explores how social media influencers (SMIs) impact the intentions of people with disabilities to engage in purchasing behavior and increase their awareness. Using a quantitative approach, the study specifically examines the impact of content quality and information credibility while also considering disability types as a moderating f...

Digitalization is defined as “the process of converting physically collected information (e.g., sensors, written information, etc.) and knowledge into a computer-readable language” (Mondejar et al., 2021, p. 2). The phenomenon lies at the crux of the digital transformation, which relies on the integrated and intermodal use of advanced technologies,...

After having gained prominence in the late 20th century, corporate social responsibility (CSR) has emerged as a critical business aspect, adopted widely across the corporate landscape. Although family firms play a significant global role, research on their relationship with CSR performance remains sparse and inconclusive. This paper seeks to bridge...

Supervisory feedback to stimulate research and development (R&D) employee creativity is a management issue that concerns scholars and practitioners. However, there are divergences and contradictions regarding whether negative feedback promotes or hinders employee creativity. Integrating the feedback intervention and cognitive appraisal theories, we...

This study explores the effects of perceived situational factors (cost, time, and effort) related to plastic packaging waste recycling behavior. It also examines the mediating role of environmental attitudes in this relationship. An online questionnaire-based survey administered to a pan-Canadian sample of 1000 respondents reveals that from an aggr...

Sustainable and resilient cold chains (CC) are the backbone of several industries, ensuring the seamless transport and storage of temperature-sensitive products ranging from fresh produce and pharmaceuticals to life-saving vaccines. Particularly in times of disruptions, such as natural disasters or global health crises, the sustainability and resil...

Appel à contributions pour le prochain dossier spécial du RRECQ avec la Revue Organisations & Territoires

The forthcoming edited collection addresses a critical but often overlooked dimension of consumer behavior: the challenges to adopting pro-environmental behaviors. While significant academic effort has focused on the motivators behind such actions, the obstacles that consumers face remain under-examined. This book aims to rectify this imbalance by...

Based on an exploratory study of 29 semi-structured interviews followed by a grounded theory analysis, this research explores the circulation of local products and brands enacted by bi-residential consumers with geographically dispersed networks across two places. The results show that two new consumption systems are emerging at the frontier betwee...

Purpose Traditionally, life cycle assessment (LCA) has focused on environmental aspects, but integrating social aspects in LCA has gained traction among scholars and practitioners. This study aims to review key social life cycle assessment (SLCA) themes, namely, drivers and barriers of SLCA implementation, methodology and measurement metrics, class...

This chapter discusses collaborative and creative consumption. Collaborative consumption is the exchange of goods and services between individuals and challenges the fundamental concept of ownership. It is closely linked to the circular economy, promoting product lifetime extension and resource mutualization, which contribute to reducing environmen...

This study proposes a generalised value network (VN) model for sharing economy platforms (SEP) and analyzes the internal structure and functional mechanisms by utilising sharing economy theories and corporate value creation. Platform business strategy and the development of the VN system are further discussed through the case study of a ride-hailin...

Using data from a large, cross-industry sample, this paper examines the impact of brand equity (BE) on employee attitudes. Stronger brands have both positive and negative effects on employee attitudes, contingent on organizational hierarchy. Specifically, the impact of stronger brands on employee attitudes is positive for lower-level employees, neg...

Co-creation has gained traction in recent years and various fields, including marketing, product development, and innovation studies, as it leverages the collective expertise and insights of multiple parties to enhance outcomes. Broadly, co-creation refers to the collaborative process of involving stakeholders, such as customers, suppliers, employe...

Corporate social responsibility (CSR) and technological innovation (TI) are two fundamental driving forces for sustainable development. The importance of the CSR-TI relationship has grown in prominence over recent years. This study is motivated by two research questions: (1) What makes the CSR-TI relationship conclusions different? (2) Which emergi...

This study pioneers the development of the Sustainable Product Impact (SPI) Index, a novel framework designed to bridge the gap in existing sustainability assessment methodologies by focusing specifically on the influence of sustainable product development on a firm’s financial outcomes. For the first time, this research draws on the core principle...

This study examines the role of gender in the relationship between sustainability information on social media platforms and sustainable consumption intentions. The study assesses the influence of several information-related characteristics, such as usefulness, credibility, and quality, on the behavior of social media users in general and on purchas...

The Chinese government’s quinquennial “Internet Plus” plan encompassesbig data, cloud computing, and the Internet of Things for a broad range of industries.While the electronic commerce platforms that had segmented the business-to-business(B2B) market jumped at the opportunity to facilitate user firms’ performance, thiscoerced digitalization also p...

This research is interested in the effect of augmented reality (AR) technology on ecolabels’ effectiveness. Based on a conceptual model, including control variables, the authors tested the effect of augmented and enriched information on evaluating messages around ecolabels and purchase intention for eco-labeled products. A between-subject experimen...

Products have been identified as having shorter lifetimes, a phenomenon sometimes also called planned obsolescence, especially when product lifetime reduction is deliberately done by producers. This chapter draws on a growing body of knowledge suggesting that several key technologies of the fourth industrial revolution (Industry 4.0) show great pro...

L’économie circulaire vise à appuyer le développement des nations, tout enréduisant leur empreinte environnementale, ce qui contribue au bien-être desindividus et des collectivités. Son but est d’optimiser la valeur économique desproduits et services en les maintenant dans le système économique le plus long-temps possible, réduisant par le fait mêm...

Worldwide, only a small percentage of plastics are recycled, while the rest are dumped in landfills, incinerated, or released into the environment as litter. One commonly proposed solution to this issue is improving plastic waste management and consumers are key stakeholders in this regard because, through their disposal behavior, they can favor th...

Given the scale of plastic generation, its persistent presence in the environment, and the urgent need to transition to a net-zero emissions paradigm, managing plastic waste has gained increasing attention globally. Developing an effective strategy for plastic waste management requires a comprehensive assessment of the potential benefits offered by...

This research uses self-determination theory to examine gamification, virtual-try-on technology (VTO), and e-logistics service quality(e-LSQ) as antecedents of customer satisfaction in the domain of online shopping. This research further examines customer satisfaction as predictor of repurchase intentions while theorizing Pay-on-delivery (POD) as a...

Purpose The zero-waste lifestyle (ZWL) is considered a reasonable step towards controlling waste generation and minimizing the consequences of human activities on the environment. The main aim of this study is to examine the behavioral antecedents of ZWL. Design/methodology/approach The study draws on the theoretical underpinnings of the theory of...

Subjects: Others Contributor: Chourouk Ouerghemmi, Myriam Ertz, Néji Bouslama, Urvashi Tandon As an advanced technology, virtual reality (VR) could contribute substantially to the tourism industry, but differently than existing technologies. In fact, VR creates artificial environments like the real world, which are thus immersive virtual environmen...

The seriousness of the e-waste crisis stems from the fact that consumers do not participate much in ensuring the proper disposal of electronic materials. In this context, millennials are the largest segment of consumers of electronic products who are not yet motivated to get sustainably rid of them. However, to inspire consumers to recycle e-waste,...

Pro-environmental purchase is a topic of rising importance worldwide because it contributes to making consumption patterns more responsible Pro-environmental behavior can be defined as “behavior that harms the environment as little as possible, or even benefits the environment” (Ertz et al., 2016, p. 3971). Research has been carried out seeking ide...

Drawing on media richness theory, this study investigates the effect of rich media, such as virtual reality (VR), on visit intentions for a specific destination. Specifically, this research employs a mixed-method approach, using abductive theorization to explore and confirm the dimensions of the VR visit experience, notably those related to telepre...

Pro-environmental purchase is a topic of rising importance worldwide because it contributes to making consumption patterns more responsible. Pro-environmental behavior can be defined as “behavior that harms the environment as little as possible, or even benefits the environment.” Consequently, pro-environmental purchase (PEP) must be understood as...

Background This paper explores how demarketing strategies impact women’s breastfeeding attitudes, intentions, and behaviors under the moderation of time pressure and breastfeeding knowledge. Methods A cross-sectional questionnaire-based survey among 369 respondents is used to test the proposed hypotheses. The study's population includes all breast...

Cooperative digital platforms have been considered an alternative to corporate-controlled digital platforms because their governance structures allow multiple 2 stakeholders to voice their opinions and take part in organizational decision-making processes. These platforms have, a priori, more beneficial socioeconomic impacts because they can engage...

This study analyzes the impact of adopting International Financial Reporting Standards (IFRS) on the cost of equity capital for firms listed on STOXX Europe 600 using a sample of 9773 firm-year observations between 1994 and 2022. We estimate the cost of equity capital using the modified price-earnings-growth ratio model and employ the GMM system to...

Many semi‐durable and durable consumer goods are composed of plastic. Yet, plastic pollution is one of the most pressing environmental issues as it harms oceans and marine biodiversity. This state of affairs is worsened because plastic recycling rates remain low. Therefore, one commonly proposed solution is to improve plastic waste management to cr...

Optimal healthcare provision for the elderly is increasingly possible via real-time health indicators' data generated by mHealth care applications. Yet, these apps require continuous utilization, which remains problematic. This research examines gamification, usability, as well as empathetic cooperation and social interaction (ESCI) as enablers whe...

Single-use plastics (SUP), have been widely criticized for contributing to pollution and the throwaway culture. This paper applies the demarketing framework to SUP consumption in city tourism to spur tourists' anticipated reduction benefits of SUP. More specifically, this study quantifies the impact of the well-established demarketing mix component...

When it comes to reducing water scarcity, most strategies dealing with demand look at the problem through a pricing prism. Myriam Ertz and Mohammed Salem, two marketing researchers, believe an alternative perspective to promote water conservation behavior is by 'nudging' consumers to rationalize water consumption. Here they explain what this means...

Water access is a critical public policy problem that many people face worldwide. As demand for fresh water rises and supply declines, a growing number of regions and localities, including cities, will be compelled to respond to water shortages. Therefore, this paper aims to examine the rationalization of water consumption utilizing demarketing str...

Since sustainability has grown in prominence over the past two decades, the impetus for improving the lifetime of durable and semi-durable manufactured goods has never been stronger. In order to decrease the level of natural resources extraction, as well as the increasing amounts of residuals, and solid waste, product lifetime extension (PLE) strat...

Organizations can use big data analytics to evaluate large data volumes over the internet and garner meaningful insights. This case aims to explain the application of the tool we have developed for retrieving information about big data techniques used by the companies in our sample. In this context, web scraping is an essential strategy. This appro...

Organizations can use big data analytics to evaluate large data volumes and collect newinformation. It aids in answering basic inquiries concerning business operations andperformance. It also aids in the discovery of unknown patterns in massive datasets orcombinations of datasets. Overall, companies use big data in their systems to enhanceoperation...

Purpose This study explores the relationships among sustainability implementation barriers (resource, managerial and regulatory barriers), sustainability practices (sustainable construction materials, sustainable construction design, modern construction methods and environmental provisions and reporting) and sustainability performance (environmenta...

Introduction This paper explores consumers’ coping strategies when they feel negative emotions due to forced deconsumption during the Covid-19 pandemic lockdowns. Methods The tool used for data collection is the questionnaire. It was made using the LimeSurvey software. A total of 621 complete observations were analyzed. Results The findings demon...

We cordially invite you to contribute a chapter to “The Palgrave Handbook of Digitalization for Sustainable Development in Society,” that will be published by Palgrave Macmillan (London, UK) in late 2023 / early 2024. This book will be part of Palgrave Macmillan’s “Palgrave Handbooks of…” series. Palgrave Handbooks comprise specially commissioned c...

Sustainable and circular construction entails emissions and wastes reduction through the reuse and recycling of materials to achieve economic gains and save resources for future generations. This work aims to map the academic research on sustainable and circular construction from different imperative angles on the Web of Science (WoS) database. In...

We are pleased to introduce the collection Frontiers in Psychology – Highlights in Environmental Psychology: Pro-Environmental Purchase Intent Research has been carried out seeking identification, analysis and understanding of the green consumer and this collection will welcome and showcase a selection of articles with regard to pro-environmental p...

Project of a collective handbook on digitalization for sustainable development

The digitization of supply chain management lies at the crux of modern industry and similar trends are noticeable in the cold chain (CC) under the cold chain 4.0 (CC 4.0) concept. However, the extant research lacks a systematic summary of existing findings on CC 4.0. Therefore, this article provides a bibliometric and network analysis of 618 high-q...

Purpose The purpose of this study is to examine the process underlying how consumers shift roles from users to suppliers of goods or services in the collaborative economy (CE). It examines quantatively the impact of a series of explanatory variables underlying that switchover process. Design/methodology/approach This study identifies and tests the...

Shared micromobillity has been extensively developed globally in the past few decades, but its impact on the environment remains unclear. This study quantitatively estimates the effects of global shared micromobillity programs on greenhouse gas (GHG) emissions using a life cycle assessment (LCA) perspective. Specifically, it takes major countries a...

Collaborative economy platforms (CEP) have been investigated from various disciplines, theoretical frameworks, and methodological approaches. Subsequently, numerous models emerged to explain the cognitive process underlying intentions to use CEP. Yet, their findings are fragmented and diverse, impeding thereby theory development and management prac...

This is a call for papers for the Research Topic at Frontiers in Sustainability - section Responsible Consumption. The Research Topic aims at investigating how mobilizing and empowering consumers may spur the production of circular products and the circularization of products already in the market. The special topic also seeks to better understand...

Le cas analyse l’organisation Boomerang inc. du Saguenay–Lac-Saint-Jean, une région aux prises avec les mêmes problèmes de concurrence des grandes plateformes numériques expérimentés dans d’autres lieux. Le cas retrace comment l’offre commerciale de Boomerang inc. a été modifiée à l’automne 2020, suite à la pandémie Covid-19, pour y agréger des se...

Industry 4.0 implies a reconfiguration of work organization and new approaches to human resources management (HRM). This research aims to delve deeper into the impacts of Industry 4.0 on the human resources system (HRS). A literature review identifies the potential links between these two core concepts. Finally, secondary data analysis in the form...

This research aims to construct a model that combines brand love, brand loyalty, brand image, customer satisfaction, and service quality into a single model, with brand loyalty coming foremost, and test its predictive power in building brand love. Moreover, mediating effect of customer satisfaction and brand image on service quality and brand loyal...

Big Data is defined as high-volume, high-velocity, high-variety (and more recently, high-veracity) information assets that demand cost-effective, innovative forms of capturing, storing, distributing, managing and analyzing that information (Gartner IT Glossary, n.d.; TechAmerica Foundation’s Federal Big Data Commission 2012). Big Data Analytics (BD...

Purpose The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and investigating the effect of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relatio...

La question traitée dans cet article porte sur le monde d’après la pandémie… Représente-t-elle un moment décisif qui va nous faire basculer vers une société plus responsable sur les plans sociaux et environnementaux ? De nouvelles habitudes et de nouveaux comportements responsables vont-ils se mettre en place de manière durable ? Pour répondre à ce...

Consumption values and consumer identities have been widely explored as needed in the literature on sustainability, but they are mainly treated as separate predictors of sustainable behavior. Researchers are calling for further analysis of these variables’ combined impacts to investigate sustainable behavior. This research integrates consumption va...

While eHealth, and especially its two constitutive technologies of mobile health (mHealth) and Health Internet of Things (HIoT), is rising in importance due to unparalleled patient self-management opportunities, raising issues and concerns also emerge regarding user acceptance and use of those technologies. Privacy, security, and other trust-relate...