Mustafa Seçkin Aydın

Mustafa Seçkin Aydın
Dokuz Eylul University | DEÜ

About

12
Publications
1,114
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Introduction
Currently working on User experience, and Augumented Reality apps on E-commerce web sites. Conducting experiments regarding this topics with biometric and psychophysiological techniques such as eye tracking, facial expression analysis, galvanic skin response etc. Also interested in research on consumer behavior. I'm open to suggestions for working especially with eye tracking. Please feel free to ask about psychophysiological techniques and other related topics that I can help with.
Education
August 2013 - August 2015
City University of New York - Bernard M. Baruch College
Field of study
  • Business Administration

Publications

Publications (12)
Preprint
While electronic commerce (ET) allows the consumer to compare the features and prices of products or services, it is known that it also includes items that affect the consumer's purchasing decision, such as other consumer comments and seller ratings. Apart from these, one of the biggest problems in front of ET, which has many advantages, is seen as...
Preprint
Full-text available
Large-scale businesses reflect their support for social responsibility projects in their advertising campaigns and inform those concerned. These advertisements also express the view of enterprises towards social responsibility projects. It is necessary to determine how these advertising campaigns, which have the potential to create awareness in the...
Conference Paper
Full-text available
The inclusion of personal computers in daily life has led to the emergence of a new form of interaction called human computer interaction (HCI). Academic studies to understand human behavior with HCI are generally carried out with traditional data collection tools such as questionnaires, focus groups and interviews. However, the inconsistency betwe...
Conference Paper
Full-text available
Introduction: The question that has occupied the marketing discipline from past to present is how to predict consumer behavior. The fact that consumers do not act rationally, in other words, the inconsistency between the statements of individuals and their behaviors pushes marketing research to neuromarketing applications where cognitive/emotional...
Article
The share of electronic commerce (e-commerce) in total commerce is increasing day by day and this affects the competition between companies. E-commerce companies should be able to hold the customer in order to increase their competitiveness. Retaining the customer is possible by ensuring customer loyalty. Therefore, the purpose of this study; Deter...
Chapter
Elektronik ticaretin (e-ticaret) yaygınlaşmasıyla, e-ticaret kuruluşları arasındaki rekabet artmaktadır. Bir e-ticaret firmasının başarılı olmasında online yorumlar etkili olmaktadır. Bu çalışmanın amacı; e-ticaret işletmelerinin sunduğu ürün ve hizmetlerle ilgili olarak yapılan yorumların ve e-ticaret web sitesinin itibarının, tüketicinin satın al...
Chapter
Full-text available
Teknolojik gelişmeler otomasyon sistemlerinin gelişmesini sağlamış ve üretim süreçlerinde değişimlerin yaşanmasını beraberinde getirmiştir. 4. Endüstriyel devrim uygulamalarının imalat sektöründe kullanılmasıyla, üreticilerin hız, esneklik, verimlilik gibi faydalar elde etmesi beklenmektedir. Bunun yanında geleneksel sistemlerden farklı olarak sibe...
Article
Full-text available
Günümüz organizasyonlarında çeşitli liderlik türleri uygulanmakta ve her biri çalışanlar üzerinde etki bırakmaktadır. Bu bağlamda verimli olacak bir liderlik türünün belirlenmesi organizasyon ve yönetim açısından önem taşımaktadır. Bu çalışmada liderlik ve motivasyon kavramları ile liderlik türleri teorik olarak açıklanmıştır. Kurumsal organizasyon...
Article
Full-text available
Tarımsal gıda ürünlerinin üretimi ve ihracatı, tarım şehri olarak bilinen Aydın ilinin ekonomisinde önemli rol oynamaktadır. Özellikle Aydın inciri, Aydın Kestanesi gibi coğrafi işarete sahip olan ürünlerin pazarlanması ve dünyaya tanıtılarak ihracatının arttırılması gerekmektedir. Birçok ihracat firması dış kaynak yolu ile elde ettiği lojistik hiz...
Article
Lojistik dış kaynak kullanımının faydalı olması için işletmenin gereksinimlerine uygun, doğru bir lojistik servis sağlayıcısının seçilmesi gerekmektedir. Doğru bir lojistik servis sağlayıcısı seçimi, dış kaynak kullanımının getireceği faydayı arttırma konusunda önem teşkil etmektedir. Bu çalışmada incir, kestane, zeytin gibi Aydın ilinde yoğun olar...

Questions

Questions (2)
Question
I'm looking for journals and congress to present my studies related to consumer behaviour and UX conducted by biometric techniques such as eye tracking, emotion analysis, galvanic skin response etc...
Any recommendation could be appreciated. Thanks in advance!
Question
The software will be used for UX and marketing studies where the participants attend remotely by their laptop or PC (with camera on it)
What is the most comprehensive and the best software company offering eye tracking and facial expression analysis ?

Network

Projects

Projects (2)
Project
The aim of the project is determining the efficiency of traffic light labeling in order to assess consumer's choise on healthy food. Eye tracking technique will be used to understand where the consumers look at first and most on the food package. In this context, answers to the following questions will be sought: How much attention do the standard contents on the packages draw? Can traffic light labeling better inform consumers about the ingredients of their preferred products? Do the standard ingredients table and the traffic light labeling table of contents create a change in consumer perception?