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Introduction
Musa Khan holds a Ph.D. in Media and Communication, specializing in Cross-Cultural Communication. His research focuses on the transnationalization of TV content in the digital age, particularly how streaming platforms reshape traditional media and global storytelling. He examines media convergence, cultural hybridization, and the influence of transnational content like K-dramas and Turkish series on identity, local industries, and regulatory challenges in global media.
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Publications (25)
Television plays an effective role in transnationalism, cross-cultural communication, gaining soft power, contributing to social revolution, and tying together nations of different backgrounds and cultures. Over the last two decades, Korea and Turkey have adopted a strategy of multidimensional public diplomacy whereby television serials exports and...
Television plays an effective role in cross-cultural and political communication, gaining soft power, contributing to social revolution, and tying together nations of different background and cultures. Over the last two decades, Turkey has adopted a strategy of multidimensional public diplomacy whereby Turkish media (Television) exports and capital...
Media (specifically television) is a vital tool of cross-cultural communication, cultural exportation, gaining soft power, and public diplomacy. Lately, Turkey has adopted a strategy of multidimensional public diplomacy where the Turkish media (Television serials) exports have emerged as a public and commercial cultural diplomacy tool for the last...
Media is an institution playing a key role in the construction or destruction of any society. Radio is an effective tool of Media that has a strong effect on the thoughts and behaviors of people and it plays an important role in the process of setting minds of people towards an issue both in positive or in negative way. In Malakand division of Paki...
Radio is an effective tool of Media that has a strong effect on the behavior of people and plays an important role in the process of setting minds of people towards an issue in positive or in negative way. In Malakand division, of Pakistan where the literacy level is low, areas are vast and means of communication are insufficient, FM broadcasting i...
The purpose of this study is to investigate how the Israel-Palestine conflict is framed in news reports by worldwide media, with a particular emphasis on the October 7-November 2023 timeframe. Through an examination of articles from four well-known news websites-BBC, France24, Voice of America (VOA), and Al Jazeera-we aim to comprehend the ways in...
This research aims to explore the advent of Metaverse as a medium in the emergent virtual reality landscape. It draws on the work of media theorist Marshall McLuhan related to the relationship among human beings, society, culture, and technology defined under the term “the medium is the message". The study examines the possible revival of McLuhan’s...
Açıklama
Medyanın hareket alanını artırma etkisine sahip olması ve insanların artan derecede alışık hale geldiği yeni bir küresel 'mekân' oluşturması günümüzün önemli özellikleri olarak görülmektedir. Medya, değişen doğruluk, tamlık veya güvenilebilirlik dereceleri ile sosyal gerçekliğin yansımalarının bir kaynağıdır. Kitle iletişim araçları kimlik...
This article gives insight into K-pop fans' practices from the perspective of consumption patterns to a participatory approach. Digital advancement requires reshaping strategies to persuade fans to participate for idols' good image. The article examines and explores trends of participation by fans emerging due to psycho-social needs of connectednes...
Field of photojournalism is conveniently developed after the incredible advancement in visuals by the convergence of technology which have made communication more convenient. Convergence in photojournalism determine various expansions, deal with the creative line of augmented reality in relation to the future. The objectives of this paper include t...
People who fall under the Generation Z umbrella are described as being more impulsive, active, and addicted to adrenaline. They also value their own decisions and ideals more than those of the past, hate traditional values, and are more likely to be affected by their peers and social circles. Their choices, actions, and lives are frequently feature...
The paper addresses the violation of ethical guidelines by Pakistani Electronic Media while portraying rape cases. Following the qualitative approach, content analysis was made of a total of 275 news stories on the most highlighted rape cases happened in Pakistan. Based on their target rating point, news stories of the top five Pakistani news chann...
The popular images in current music visuals tell viewers stories about what is normal in terms of gender, race, and sexuality. Ethnic measurements of visuals in songs (rapping culture) are important to address for avoiding unnecessary penetration of sexual and erotic images in the content. This research is conducted to discover the visual ethics in...
Films have a unique nature to reach the audience and connect with them to have a long- or short-term impact on them. Typically, the filmic atmosphere generated in its narrative form, accompanied by the visual effects, place the audience in a “virtual” position in which they share the same geography, society, psychology, and sequence of events as if...
South Korea has pursued a multidimensional public diplomacy strategy in which Korean television exports and capitalization have emerged as a public and commercial cultural diplomacy tool over the last two decades. This article examines the widespread influence of Korean television content, including digital serial delivery, cultural exportation, cu...
Medyanın hareket alanını artırma etkisine sahip olması ve insanların artan derecede alışık hale geldiği yeni bir küresel ‘mekân’ oluşturması günümüzün önemli özellikleri olarak görülmektedir. Medya, değişen doğruluk, tamlık veya güvenilebilirlik dereceleri ile sosyal gerçekliğin yansımalarının bir kaynağıdır. Kitle iletişim araçları kimlik (uyruk,...
Bu çalışma televizyonun uluslararasılaşmasına ve farklı kültürlerin iletişimdeki rolüne odaklanmış, Türk TV dizileri ile Kore TV dizilerinin uluslararasılaşması sürecine ilişkin olgu çözümlemelerini kapsamlı bir biçimde ele almıştır. Özetle, Hollywood üretimi yapımların 80-90’lara dek dünyaya egemen olan tek yönlü kültürel akışı ve popüler kültürel...
Media connects places, reducing the distance that separates individuals, countries, and cultures. Its major trends are said to have a delocalizing effect or to establish a new global 'place,' which increasingly people recognize as familiar. It is a source of the reflections of social reality, with varying degrees of accuracy, completeness, or depen...
Medyanın hareket alanını artırma etkisine sahip olması ve insanların artan derecede alışık hale geldiği yeni bir küresel 'mekân' oluşturması günümüzün önemli özellikleri olarak görülmektedir. Medya, değişen doğruluk, tamlık veya güvenilebilirlik dereceleri ile sosyal gerçekliğin yansımalarının bir kaynağıdır. Kitle iletişim araçları kimlik (uyruk,...
Media (specifically television) is a vital tool of cross-cultural communication, cultural exportation, gaining soft power, and public diplomacy. Lately, Turkey has adopted a strategy of multidimensional public diplomacy where the Turkish media (Television serials) exports have emerged as a public and commercial cultural diplomacy tool for the last...
A triangular alliance was made among Pakistan, China and the United States to oppose the Soviet’s presence in Afghanistan. Common interest brought together these states to form a united front in 1980s and to help the anti-Soviet resistance forces in Afghanistan. The paper discusses and discovers the reasons of triangular joint front, their concerns...
After 9/11 attacks Pakistan joined the anti-terrorists block like United States, and gave much support to them against insurgent and terrorist groups in Afghanistan. Therefore Pakistan is also facing more difficulties and complexities, like death and destruction because of frontline ally. The consequences of those policies also brought terrorism in...
Conflict in the form of military operation, terrorism or civil war has a strong effect on the behavior of people and plays destructive role in the activities of government and public lives in the regions. Conflict of one state with another occurs many times for scarce resources but sometimes secondary sources also involved like border or terrorism...
