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Citations since 2017
6 Research Items
Murat Kantar currently works at the Faculty of Economics and Administrative Sciences, Pamukkale University. Murat does research in Business Administration and Marketing. His most recent publication is 'Social media analysis of anti-consumption in Turkey'.
This paper introduces two successful e-commerce companies focusing on offering fashion choices worldwide for women seeking conservative and modest clothing styles. We discuss development options and challenges these companies faced in the course of their journey toward commercial success and market recognition. These insights offer points of consid...
The aim of this research is to examine the effects of the volume and the valence of online reviews on product sales. In order to do that, panel data has been collected from Amazon.com with the help of a specifically developed software. The sample consists of brands including furniture, laptop, dental care, and TV categories. Generalized Method of M...
Purpose The purpose of this paper is to investigate the perceptions of food anti-consumption in fast growing markets within an emerging economy context of Turkey. Design/methodology/approach Recently posted customer comments, complaints and suggestions related to the selected fast-food chains were examined from the following domains: Facebook, Ins...
The impact of linguistic proximity and diglossia on multinational corporations’ visual identity extension strategies in multiple sociolinguistically different markets is investigated. Specifically, this study focuses on a sample of Fortune Global 500 corporations and explores their brand name/slogan extension practices in three distinct linguistic...
The concept of brand equity is so appealing nevertheless measuring of it is not as easy as its appeals. Aaker (1996) proposes some ways including price premium for assessing the brand equity. Used car markets may be one of the most appropriate markets to observe price premiums mainly due to the actual conditions of cars may not be examined but bran...
lk çağlardan bu yana devletlerin ve toplumların gelişmesi ve birbirlerine karşı rekabet avantajı sağlamaları ile yürüttükleri madencilik faaliyetleri arasında sıkı bir ilişki bulunmaktadır. Günümüz modern toplumlarında da madencilik ülkeler için kritik öneme sahip bir sektördür. Ancak, her geçen gün artan maden ihtiyacı ile beraber yerkürenin sahip...
zet Beklenen hizmet, algılanan hizmet kalitesinin belirlen-mesinde önemli bir unsurdur. Deneyim, ağızdan ağıza iletişim, kişisel ihtiyaçlar ve işletmenin dışarıdaki ile-tişimi ise tüketicinin hizmete yönelik beklentisini etki-leyen faktörlerdir. Bu çalışmada ilgili faktörlerden de-neyim üzerine odaklanılmış ve hizmete ilişkin beklenti üzerinde geçm...
Ewom literature is mainly focused on product reviews. Research on seller reviews is scarce. Thus, this project aims to analyze the effects of ewom characteristics on the sellers' performance.