Murat Çinko

• Professor at Marmara University

This study investigates the impact of eye-tracking technology in advertising, with a focus on gender-based analysis. Marketing strategies have evolved, adapting to technological advancements and shifting consumer behaviors. The current phase, Marketing 5.0, leverages technologies like artificial intelligence, augmented reality, and virtual reality...

The presence of asymmetries in stock returns, known as seasonal anomalies, has been rigorously probed in the array of academic literature evaluating the validity of Efficient Market Hypothesis. Even though there is an abundance of studies focusing on the presence of the day of the week effect, no clear-cut findings have been documented in both deve...

Purpose- This study investigates the complex relationship between sensation-seeking, biological indicators, and financial risk-taking behavior. Utilizing a digital research approach, the study examines how individual differences in sensation seeking, measured by the Zuckerman Sensation Seeking Scale (SSS-V), correlate with financial risk tolerance....

This study examines the effect of economic uncertainty on the probability of access to finance for the years between 2015 and 2020. Survey on Access to Finance of Enterprises (SAFE) dataset is used for measuring the level of access to finance and The IMF World Uncertainty Index (WUI) is considered as a proxy for uncertainty. According to probit reg...

The effect of index reconstitution on stock return and volume have been one of the controversial subjects in finance. Although, there are several researches, which are analyzing the domestic stock market index effect on stocks, a few studies focused on the effects of an international index. By the use of event study methodology, this paper analyzes...

Yeni ekonomide, birçok dijital platform kendileri üzerinden gerçekleşecek, “yabancılar” ile kurulacak ilk iletişimde ve tanışma sürecinde profil fotoğraflarının kullanıldığı mekanizmaları kullanmaktadır. Bu çalışmada bu platformlardaki profil fotoğraflarındaki kişilerin baktığı yönünün ve fotoğraftan algılanan baskınlığının, bireyin tercihleri ve d...

While neglecting the importance of technological intensity, most of the prior studies documented the positive contribution of intellectual capital (IC) to corporate financial performance. This study aims at analyzing the relation between IC and corporate financial performance addressing the technological intensity in different sectors from 17 emerg...

Several studies in literature presented that technology intensity firms, which are also assumed as R&D intensive ones, are holding more liquid assets, especially cash, compared to other firms. This study investigates possible differences, which are born by tendency of holding more liquid assets in technology intensive firms, in working capital mana...

The purpose of this paper is to reveal the impact of a host's facial traits and expressions on their perceived trustworthiness and preferences among users of accommodation-sharing platforms. The eye movements of 39 participants in the study while responding to the question of how much they would want to stay in each apartment presented on a created...

The first aim of this study is to investigate whether instruments developed with an emic approach in Turkey produce the same trait-value links obtained with studies using near universal instruments, and if emic traits and value concepts are composed under agency and communal conceptions. So, the first aim of this study is to inspect the conceptual...

The purpose of this study was to examine the integration of indigenous values developed in Turkey to Schwartz’s universal values. Students (N = 593) from six universities in Istanbul responded the value scale, which consists of 10 etic PVQ items (each item representing one of 10 main Schwartz values) and 23 emic WAG items (representing work-achieve...

The presence of asymmetries in stock returns, known as seasonal anomalies, has been rigorously probed in the array of academic literature evaluating the validity of Efficient Market Hypothesis. Even though there is an abundance of studies focusing on the presence of the day of the week effect, no clear-cut findings have been documented in both deve...

Calendar anomalies (day of the week effect, January effect, month effect) are the most frequently encountered cases for the rejection of price unpredictability suggested by Efficient Market Hypothesis in finance literature. Evaluation of intraday data is not only important for understanding the hourly movement of returns but also learning the struc...

Determining the factors related to the financial failure of a company is important. In this paper, we extend literature on bank failure prediction by modelling bank failures in Turkey from 1998 to 2000 using three statistical models combined with a principal component analysis on financial ratios. The three statistical models employed are a logisti...

Finans literatüründe Etkin Piyasa Hipotezinin fiyatların tahmin edilememesine yönelik önermesinin en çok rastlanılan red gerekçesi tarih anomalileridir (haftanın günü etkisi, Ocak ayı etkisi, ayın dönüm etkisi gibi). Gün içi verisinin incelenmesi sadece getirilerin belirli saat dilimlerinin şeklinin anlaşılması dışında standart sapmasının yapısını...

The existence of day of the week effect for Istanbul Stock Exchange (ISE) was analyzed on the basis of ISE-100 index returns, the returns of all stocks traded in ISE and market capitalization based portfolio returns during 1995-2008. In line with the previous findings, the results of the study presented that the ISE-100 index, ISE traded stocks and...

standard T2-weighted (T2W) magnetic resonance imaging (MRI) is a necessary component of routine breast MRI. However, breast MRI suffers from minor subject movements, which degrade the image quality. BLADE acquisition MRI is a promising motion degradation method currently used in brain imaging. to compare T2W BLADE acquisition breast MR images with...

Çalısmamızda yapay sinir agları (YSA) modellerinin 6 gelismekte olan ülke, ki bu ülkeler Avrupa Toplulugu’nun 5 yeni üyesi ve biri aday ülkeden olusmaktadır, borsalarındaki günlük endeks getirilerini tahmin etmedeki etkinligi incelenmistir. Çalısmanın bulguları göstermistir ki MSE, NMSE, MAE ve trend dogrulugu performans ölçütleri karlı modellerin...

There are some questions of validity of Market Efficiency Theory because of the findings about the seasonalities. January effect is one of most studied subject in the literature. Tax reduction is the mostly used hypothesis to explain the January effect. According to the hypothesis: investors, who tried to get a tax reduction, are the main cause of...

Banking supervisory agencies around the world have been utilizing CAMELS rating system (or variants) for many years. In this study, financial ratios were used to calculate representative CAMELS ratings and components for 1996 - 2000. The financial ratios, which were used to calculate the CAMELS components, were utilized to predict the transfer of c...

In recent years the artificial neural network models have been successfully applied to solve many the real life problems. Especially for the last decade, the artificial neural network models have been applied to solve financial problems like bankruptcy prediction, portfolio construction, credit assessments and stock market forecasting. This study e...

The aim of the study is nonlinearity test of ISE – 100 returns. The most usedly nonlinearity test of BDS test is applied. Data is obtained from the Central Bank of Turkey. Return data is calculated by the difference of natural logarthim of daily closing value. The data has 4352 observations, between the data of 02.01.1989 and 04.07.2006. BDS test i...

Forecasting issue of financial time series is an important subject of finance. Nonlinearity is the widely accepted feature for the financial time series. Discussions about the market efficiency theory are based on the fact that the return series is a random walk. That means you cannot forecast the prices. When the hypothesis of prediction of the re...