Muhammad Umair Chaudhary

Muhammad Umair Chaudhary
Virtual University of Pakistan · Department of Mass Communication

PhD (Media Studies)

About

22
Publications
18,946
Reads
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50
Citations
Education
February 2012 - April 2019
Islamia University of Bahawalpur
Field of study
  • Media Studies

Publications

Publications (22)
Article
Full-text available
This paper explores the profound impact of new media technologies on contemporary journalism. Digital platforms, social media, and mobile technologies have transformed the landscape of news production, distribution, and consumption. This study examines the changes in journalistic practices, the challenges and opportunities presented by new media, a...
Chapter
Many examinations have shown that the awareness campaigns in nearby, public, and worldwide endeavors to adjust and alleviate the impacts of environmental change. Residents should be furnished with exact data about environmental issues and ought to get this through the best communication channels accessible. Countless occasions, reports, films,...
Article
The general public in Pakistan uses new media technologies such as wikis, blogs, and several social media platforms for social connection, including Facebook, Instagram, YouTube, WhatsApp, Twitter, etc. Social media is widely recognized as a medium for exchanging ideas, opinions, and political awareness, among other things. This research paper inve...
Article
Keywords Abstract Newspaper, Social Media, South Punjab The primarily goal of this research study is to examine the effect of social media on newspaper reading habits of consumers in South Punjab, Pakistan. This study will discuss how the social media inflicts upon consumers newspaper reading habits. The researchers employed the quantitative resear...
Article
Full-text available
This research study attempts to inspect the job of the news media in a continuous peace process. This study also clarifies the peace contemplates and the current media rehearses at the local, national and international levels. Media networks are quickly reworking the conventional standards and conventions of war and struggle to announce. The qualit...
Article
Full-text available
The present study aims to analyse the significance of the media landscape in raising various social issues in urban areas of Lahore, Pakistan. The present study will discuss how the media landscape helps in disseminating social awareness messages to urbanized communities, and that leads to evolving information and relationships between a social set...
Article
Full-text available
Social media is known to be a platform for sharing ideas, thoughts, awareness including the exchange of political awareness and political ideas, etc. Different social media tools such as Facebook, WhatsApp, Twitter, YouTube, Instagram and, IMO, etc. are being commonly used by the general public for social interaction in Pakistan. These social media...
Article
The primary purpose of this research study is to know how T.V. talk shows contribute to young people's political literacy. Quantitative research has been used for this study. A sample of 60 respondents was chosen who were either undergraduates or graduates studying mass communication. The age group of participants was between 17 to 30. Purposive sa...
Article
Full-text available
The main purpose of this research study is to analyze and investigate the impact of social media application viz: Instagram as a marketing tool. Qualitative research has been used for this research study. This study relied on qualitative research methods. The current analysis is based on 15 prior studies which were published between 1990 to 2019 an...
Article
Full-text available
Purpose of the study: The present study analyses the impact of PTV infotainment and the educative program Bazm-e-Tariq Aziz (Neelam Gher) on moulding the behaviours of youth in Pakistan. The purpose and, major focus of the study is to measure and analyses the effect of the Television program on youth education in Pakistan. Methodology: Quantitative...
Article
Full-text available
The present study discussed the feelings and sentiments that unquestionably exist in Western media particularly in U.S films against Islam and Muslims after Sep 11, 2001, terrorist attacks in the United States, and the reaction to them increased the hater against Muslims. Specifically, the assumption that Islam is characteristically fierce or that...
Article
Full-text available
The study is aimed to analyze the portrayal of Islam and Muslims through the content that is being disseminated by western media all over the world. Nowadays, the perception about any nation, religion, and society is building through media perspective. Media is playing a major role to bring peace, war, and alliance among the nations of the world. T...
Article
Full-text available
Purpose of the study: This research is a humble effort to ascertain what constitutes the connection between our prevailing societies, culture, and mass media; it is an effort to delve into the realm of the circumstances and conditions that cause the three of them to be intertwined. Methodology: Qualitative research method has been used to analyze &...
Article
The present study shall discuss and explore the advancement of Information Technology and its usage in electronic media. It will also elaborate the technological advancement, and development has impacted media particularly electronic media including radio, newsreels, television, and film, etc. Information Technology has been influential due to its...
Article
Full-text available
Social media is considered the most readily overused means of communication between individuals and other social stakeholders. Its usage in politics has been increased drastically over the years. In Pakistani politics, it has been noticed that a shift occurred in the dynamics of the political landscape due to the use of social media. It has been ex...
Article
Full-text available
This research paper is being presented to know and evaluate the socio-political influence of FM radio on Pakistan youth. At the time of partition and inception of Pakistan, Radio Pakistan was the only electronic medium available in the country. Radio has been the most powerful and useful informative/ educative tool for the reason that it has excell...
Article
Full-text available
The present study examines the effectiveness of campus FM radios in the promotion of education and mass awareness. Due to its affordability and easy access, radio is a very popular mode of communication in Pakistan and is commonly used by the masses for entertainment and education purposes. Other than conventional radio, many commercial and non-com...
Article
Full-text available
This paper elaborates the life of Mr. Naseem Hijazi an uncelebrated hero of the Pakistan Movement. The major purpose of this paper is to high light the hidden aspects about the life of Mr. Naseem Hijazi. He was not only a great writer, Novelist but he was also a freedom fighter. He contributed in Pakistan Movement, about this aspect of his life ver...

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