Muhammad Rakib

Muhammad Rakib
Universitas Negeri Makassar · Department of Business and Entrepreneurship

Professor

About

130
Publications
63,843
Reads
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622
Citations
Introduction
Greeting...!!!! Let us share information about the results of business and entrepreneurship studies to improve the world economy.
Additional affiliations
January 2020 - present
State University of Makassar
Position
  • Head of the Department of Business and Entrepreneurship
Education
August 2007 - June 2009
State University of Malang
Field of study
  • The Influence of Entrepreneurial Communication Model, Entrepreneurial Learning, Entrepreneurial Attitude, and Small Business Performance

Publications

Publications (130)
Article
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This research aims to develop service innovation in the Markas Grafis business. through diversification of service types to improve customer satisfaction. The subjects of the study consisted of 23 people, namely 20 customers and 3 internal parties of Markas Grafis (Owner, Designer, and Visual Content Manager). This study uses the Substitute, Combin...
Article
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The implementation of the content marketing strategy at Business "Kopi 1000 Nurhidayah" in building customer engagement. This research used a qualitative method with data collection techniques through observation and the distribution of questionnaires to the followers of the SMEs Instagram account. The results of the study indicate that the impleme...
Article
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This research aims to develop a web-based information system for BIKINBIKIN Creative Hub in Nipah Park, Makassar, related to information access and service management through digital transformation. The designed system provides relevant information and facilitates the reservation process for visitors. The method used is Personal Extreme Programming...
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This study aiming for increase quality services in business craft house with using e-commerce Tokopedia. Types of research This is study normal development called research and development (R&D) which is used for produce a product new or develop old products. The research method used is a mix method, with using the ADDIE development model (analysis,...
Article
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This research was conducted with the aim of developing a sustainable business mentoring model, in order to improve competence in the Balla Ga, de Artomoro97 Business. The type of research is development research which is usually called research and development (R&D ) which is used to produce a new product or develop an old product, using the 4D dev...
Article
This study aims to evaluate the development of tourism packages by the Tour and Travel Business using the 4D development model. The main objective is to develop innovative and attractive products to enhance competitiveness by offering unique tour packages tailored to themes such as cultural, adventure, and business tours. This study uses a qualitat...
Article
This research aims to develop superior products from silkworm cultivation in Sabbetta Village, Soppeng Regency. Descriptive and mixed methods approaches were used in the research methodology. Information was collected through field observations, in-depth discussions with silkworm producers, as well as secondary data analysis from related literature...
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Industry service Majestic Ria decorations still not yet optimal utilization technology and face increasing competition strict from competitors new. Therefore that, company need develop his business through designing an effective business model. Business Model Canvas (BMC) can used as tool for designing an effective business model to use increase de...
Article
Using the Random Forest Classifier algorithm, this study produces a financial crisis prediction model for technology companies listed on the Indonesia Stock Exchange. Historical financial statement data of eight technology companies were analyzed to generate financial indicators as prediction inputs. The results show that this model has an accuracy...
Article
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1✉ Abstrak Penelitian ini bertujuan untuk menganalisis sentimen pengguna Twitter terhadap kendaraan listrik menggunakan teknik pembelajaran mesin. Data dikumpulkan dari Twitter dengan menggunakan kata kunci terkait kendaraan listrik. Data yang diperoleh diolah melalui beberapa tahap seperti pembersihan data, tokenisasi, dan stemming. Selanjutnya, d...
Article
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Objective: The objective of this study is to examine the influence of brand love, fostered by social media content, on the desire of consumers to engage with brand communities on social media, ultimately leading to purchase intentions. Method: The research employed a non-probability random sampling procedure for data collection. Structural Equation...
Book
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Kewirausahaan merupakan salah satu pilar penting dalam pembangunan ekonomi suatu bangsa. Di tengah dinamika global yang terus berubah, kemampuan untuk berinovasi dan beradaptasi menjadi kunci sukses bagi para wirausahawan. Buku ini disusun dengan tujuan memberikan panduan praktis dan inspiratif bagi mereka yang ingin memulai atau mengembangkan usah...
Article
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The This research aims to understand the main components of the Business Model Canvas that can be applied in designing the "FishBon" fish floss business model. This research was conducted in February-March 2024 at the FishBon Fish Floss business premises, Pangkajene District, Pangkep Regency. This research uses descriptive qualitative research meth...
Article
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This research uses a qualitative approach in the form of descriptive research by applying the 4D development model. The main aim of this research is to increase the competitiveness of the Patas Tactical Makassar fashion business. The research was conducted from December to February, with the research location at the Makassar Fashion Patas Tactical...
Article
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Product development is a continuous endeavor for owners to enhance the level of consumer acceptance of their products. The introduction of new or updated products is a strategy employed by owners to thrive in a competitive market, where meeting consumer needs and increasing product value are crucial for business success. This study focuses on devel...
Article
This research aims to produce products and test them validity product as well as Practicality of Android-Based Economic Learning Media. Types of research This is study development with Alessi and Trolip Models. The Alessi and Trollip development procedure includes three important stages, namely Planning, Design, and Development. Subject study is 30...
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The research aims to find out: (1) the influence of the Problem Based Learning model on the learning outcome of the pupil; (2) the impact of the motivation on the learners’ learning outcomes; (3) the influences of the interaction of the Problem Based Learning models with the motivations on the learner’s learning output. The study uses a quantitativ...
Article
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Sustainable mangrove management plays a pivotal role in advancing various sustainable development goals (SDGs). These encompass poverty and hunger eradication, fostering livelihoods and economic growth, countering the impacts of climate change, and protecting biodiversity. To investigate this matter, our study employed participatory rural appraisal...
Article
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This study aims to determine what culinary potentials can be developed in supporting the city of Makassar as a culinary tourism city, the obstacles in developing culinary tourism, and the role of culinary tourism in supporting the city of Makassar towards a creative city. This research is a qualitative descriptive research using observation, interv...
Article
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This research was carried out with the aim of developing a sustainable business model through partnerships in an effort to expand consumer reach in the Makassar Modem Warehouse business. This research is a type of development research (R&D) that adapts the 4D development procedure which consists of four stages which include define(definition), desi...
Article
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The growth of the culinary industry, especially bread, is increasingly widespread. Roti Gembong Ratu is one of the bread/bakery brands that offers bread in various flavors and types. The outlet of this business is located in Gowa Regency. With a large number of bakery industries, competitors are starting to emerge, from small-scale businesses to la...
Article
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The purpose of this study is to examine the impact of social environments and entrepreneurship education on the intentions and readiness of students to engage in entrepreneurial activities at the Tourism Polytechnic at Indonesia. The design of this study was quantitative in nature. 10,254 vocational college students from the Indonesian Ministry of...
Article
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Purpose: The purpose of this study is to analyze in a comprehensive way the relationship between the business and the factors of government, money, business environment, and information technology.
Article
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This study aims to determine retail the business development strategy to increase sales volume. In this case, Minimarket Bintang Indah utilizes BSI Smart electronics as a strategy to increase sales volume. This research was conducted based on the qualitative paradigm strategy, and implementation model. This research uses a descriptive approach to b...
Article
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This study aims to determine the application of social capital-based institutional models in formulating policies for village-owned enterprises as a resilience strategy for local economic development. This research uses a qualitative approach. Data collection is carried out through observation techniques, interviews, documentation Data reduction st...
Article
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This research aims to determine the integration of entrepreneurial values in realizing the sustainability of the culinary business in the Lego-Lego area of Makassar City. This research uses a qualitative approach and the type of research is a case study. Data collection was carried out using 3 methods, namely observation, interviews and documentati...
Article
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The purpose of this study is to examine and develop a model of the relationship between students' entrepreneurial intentions at South Sulawesi's state tourism secondary vocational schools and entrepreneurial learning, knowledge, and mindset. This study used a model survey method in conjunction with a quantitative research methodology.The research p...
Article
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This research aims to analyze the use of the SCAMPER method in increasing creativity and innovation as well as product utility in the Bakso Mas Puput business in Makassar City. The SCAMPER method is a research tool used to generate new ideas by making changes to existing products. This research uses a qualitative approach with data collection techn...
Article
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The purpose of this study is to reveal how literacy in digital business and self-efficacy in entrepreneurial intentions in the online field of Economic Education students, Faculty of Economics, Makassar State University. By examining the relationship between variables, namely the extent to which variations in one variable will be related to other v...
Article
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: This text is written with the intention of understanding how the production process of a product is influenced by Philip Kotler's theory, as well as the components used to create a product called Kopian Beverage, and analyzing internal and external factors in the production strategy. The data collection methodology used in this research is qualit...
Article
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This research aims to develop Banana Royals business products through product diversification in order to increase consumer satisfaction. The method used in this research is the SCAMPER method, which will help in generating new ideas for product diversification. This research will also focus on understanding consumer needs and preferences to increa...
Article
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This research aims to find out how the development of MSMEs through digital entrepreneurship at the Talasalapang Hangar Market in Makassar City. This research is categorized as descriptive qualitative research. In this research, key informants were used to collect data through observation, interviews, and notes, then analyzed using data reduction,...
Article
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In this research, the objective is to examine how the variables of entrepreneurship education, achievement motivation, and income expectations influence investment decisions among small business owners in the city of Makassar. This study adopts a quantitative approach, utilizing descriptive quantitative research methods, and data collection is carr...
Article
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This study attempts to determine the best marketing plan for boosting product sales turnover at the Amaaraa.id company in Makassar City. Observations, interviews, and documentation of research objects are utilized as data gathering techniques in the qualitative descriptive research approach. The data is then analysed using SWOT analysis. According...
Article
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Essential oil made from clove leaves is a commodity that has many benefits and quite high market potential. However, running an essential oil distillation business made from clove leaf waste has many challenges, so the right strategy is needed in building a business. This research aims to find out the right strategy that can be used to develop an e...
Article
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The purpose of this study is to determine the factors that affect the performance of culinary MSMEs in Makassar City, Indonesia. This study used an ex-post facto type of research. The subject of the study was a culinary business manager in Makassar City with a sampling technique using purposive sampling. The research data were collected using quest...
Article
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The purpose of this study is to understand the effect of digital advertising, product differentiation, and product image on small business expansion. To analyze the data used quantitative methods with a descriptive approach. In this study, the population consisted of culinary business owners in Makassar City, and a total of 96 samples. Used multipl...
Article
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: In the face of intense competition, one of the conditions that must be met by the company is trying to achieve the goal of satisfying consumers. Companies generally want consumers to last forever, retaining consumers is not an easy task, considering that changes can occur at any time. Owners who are aware of this will of course always try to impr...
Article
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This study aims to analyze the influence of Self-Leadership, Self-Efficacy on students' entrepreneurship creativity using digital-based applications in managing online businesses. This study uses a quantitative approach and the type of comparative causal research. The population of this research is all students of Makassar State University who are...
Article
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Ekosistem mangrove berada dalam posisi yang mengkhawatirkan karena ekosistem tersebut terancam mengalami penurunan kualitas dan kuantitas. Sementara ekosistem mangrove memiliki peran penting dalam menjaga keseimbangan ekologis dan menyediakan berbagai manfaat. Penelitian ini bertujuan untuk menganalisis kerapatan mangrove dan keanekaragaman makrozo...
Article
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This study aims to explain and analyze the effect of facilities on attractiveness through purchase intention as a bridging gap. The population in this study were customers of MSMEs café and coffee shop entrepreneurs totaling 5,990 customer/consumer respondents of MSMES café and coffee shop entrepreneurs in Makassar city, including real café, losari...
Article
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This study aims to test the entrepreneurial readiness model by presenting self-efficacy as an intervening variable that mediates the relationship between entrepreneurial attitudes and entrepreneurial knowledge. In addition, seven hypotheses were proposed in this study to determine the direct effect between the independent variables of entrepreneuri...
Article
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This study aims to explain and analyze the effect of digital transformation on accounting learning through optimizing learning to bridge the gap. The population in this study were teachers, lecturers, students and students totaling 40,515 in South Sulawesi Province. The sample used in this study was 150 respondents, using probability sampling or sa...
Article
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Kegiatan pengabdian kepada masyarakat ini berbentuk pemanfaatan sayuran menjadi bakso yang bernilai gizi tinggi dan sebagai alyernatif peluang usaha bagi ibu rumah tangga. Peserta paa kegiatan pelatihan ini ini berjumlah 20 orang yang berasal dari kader PKK Desa Sokkolia, Kecamatan Bontomarannu, Kabuaten Gowa. Tujuan pengabdian ini yaitu memperkena...
Article
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Indonesia is a country that has a very large population and has abundant sources of wealth. The more developed a country, the more experts needed. There will be competition for jobs which causes an imbalance between the small number of jobs and the increasing number of job applicants. In addition, this can also increase the number of unemployed in...
Article
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This research was conducted to determine the effect of entrepreneurship training and business assistance on strengthening the role of MSME actors assisted by PLUT KUMKM Prov. South Sulawesi Makassar City. By using quantitative methods and sample collection, namely probability sampling. With partial and simultaneous tests. The results of this study...
Article
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Entrepreneurship is a creative ability, interest, and motivation. keen to see opportunities and always open to any input and positive changes that can keep the business growing. Business should have value and be useful. The purpose of this research is to explore creativity, interest, and motivation in entrepreneurship in Islamic boarding schools, a...
Article
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This study aims to test the entrepreneurial readiness model by presenting self-efficacy as an intervening variable that mediates the relationship between entrepreneurial attitudes and entrepreneurial knowledge. The population in this study was all students of the Entrepreneurship Study Program of Makassar State University which amounted to 300 stud...
Article
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The magnitude of the opportunity for schools to shape students' entrepreneurial readiness in vocational schools is directly proportional to the output of students' entrepreneurial readiness which carries risks and is inherent in the entrepreneurial profession itself. The fact is that vocational school students cannot compete and are not ready to us...
Article
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This study aims to explain and analyze the influence of social problems and public services on meeting the needs of the people of Maros Regency through the performance of the Good Government to bridge the gap. The population in this study is the per-KK community of Maros Regency which is located in 14 districts, including Turikale, MarosBaru, Lau,...
Article
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This research aims to explain and analyze the influence of revenue, service quality and location on customer purchase decisions in mediating prices and products to bridge the gap. The population in this study is the buyer / consumer of ToyotaDealers Vehicle PT. Hadji Kalla in South Sulawesi Province which is located in 5 regencies / cities, includi...
Article
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Pelatihan kewirausahaan merupakan kegiatan yang menjadi salah satu solusi untuk mengembangkan karakter Entrepreneur siswa. Mitra kegiatan pengabdian ini adalah SMK Negeri 1 Sidrap, Kabupaten Sidrap, Sulawesi Selatan. Salah satu permasalahan khususnya bagi siswa SMK yaitu banyak dari mereka yang membantu usaha/bisnis orangtua, akan tetapi kebanyakan...
Article
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Urban agriculture is part of agricultural activities that are specifically carried out in urban areas and not a few of these urban activities are used as business or business land by urban communities where this gives rise to many businesses established by urban farming actors, so it is necessary to analyze efforts so that the business is feasible...
Article
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Permasalahan Mitra adalah bagaimana menciptakan lulusan yang mampu bekerja dan mengembangkan diri secara profesional dan mandiri sesuai kompetensi yang dimiliki di era transformasi digital. Tujuan dari kegiatan Program Kemitraan Masyarakat (PKM) ini adalah memberikan literasi digital bagi siswa sekolah menengah untuk ikut dalam proses transformasi...
Article
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The problems experienced by SMK Negeri 1 Sidenreng Rappang currently are (1) the curriculum used is not in line with the competencies according to graduate users (link and match) so that it has not been able to meet the demands of the world of work, industry and business, (2) the quantity of graduates Unabsorbed in the business world and industry i...
Article
This study aimed towas to determine the utilization of tourism promotion media used by the Tourism and Culture Office of the Selayar Islands Regency in an effort to increase Regional Original Income. This study uses a descriptive qualitative approach. Informants in this study were officials of the Department of Tourism and Culture of the Selayar Is...
Article
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A R T I C L E I N F O This study aims to analyze the effect of entrepreneurial competence, entrepreneurship opportunities, and entrepreneurial motivation on entrepreneurial readiness. This study uses a quantitative approach and the population of this study were all students in UNM and the samples were taken using the probability sampling method wit...
Article
The purpose of this finding is to determine the impact of entrepreneurial behavior on the performance of small businesses (on corn on the cob in Takalar Regency). This research is quantitative. Simple regression analysis was used to evaluate hypotheses, while data collection was carried out by distributing questionnaires to business people. entrepr...
Article
The purpose of this finding is to determine the impact of entrepreneurial behavior on the performance of small businesses (on corn on the cob in Takalar Regency). This research is quantitative. Simple regression analysis was used to evaluate hypotheses, while data collection was carried out by distributing questionnaires to business people. entrepr...
Article
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The study aims to discover the influence of the family environment, entrepreneurial knowledge on entrepreneurial behavior which is mediated by the entrepreneurial interest of students majoring ini Online Business and Marketing at SMKN 1 Bantaeng. The type of this study is quantitative research with a total population of 102 students in classes XI a...
Article
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Tujuan penelitian mengatahui pengaruh aplikasi rencana kerja anggaran sekolah terhadap akuntabilitas dan transparansi dana BOS. Jenis penelitian kuantitatif deskriptif. Populasi penelitian seluruh kepala sekolah, guru, dan oprator berjumlah 264 orang. Pengambilan sampel mengunakan (Purpisive Sampling) hingga sampel sebanyak 15 orang. Pengumpulan da...
Article
Era globalisasi ditengah pandemi saat ini menjadikan ekonomi digital terus menunjukkan perkembangan seiring dengan kemajuan teknologi era revolusi industri 4.0. Perkembangan teknologi informasi dan komunikasi yang semakin baik tentunya juga dapat di jangkau oleh penggiat ekonomi di tengah masyarakat. Baik ekonomi skala kecil dan menengah maupun ska...
Article
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Using Jeneponto Regency's culinary businesses as a case study, this study tries to investigate whether digital literacy and entrepreneurial behavior have an impact on business performance. Business performance is the dependent variable in this study. The independent factors in this study include digital literacy and entrepreneurial behavior. Using...
Chapter
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Wabah virus corona sangat berdampak terhadap perekonomian di Indonesia. Usaha mikro dan kecil mengalami permasalahan yang sangat serius berupa penjualan menurun, permodalan, pesanan menurun, kesulitan bahan baku, dan kredit macet. Kondisi pandami memaksa para pelaku usaha melakukan transpormasi ke bisnis online. Pemenuhan seluruh kebutuhan pelangga...
Article
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This study aims to explain and analyze the influence of facilities and innovation on consumer satisfaction through creativity to bridge the gap. The population in this study is buyers / consumers of MSMEs Micro Handicraft Products in South Sulawesi Province located in 6 districts / cities, among others Pangkep, Barru, Pare-Pare, Pinrang, Sidrap and...
Article
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This study aims to determine the effect of the application of the Problem Based Learning model on the ability to solve problems in economic learning for class XI students across interests in SMA Negeri 16 Makassar. The research method used was a quasi-experimental design with Nonequivalent (Pretest and Posttest) Control Group Design. Data collectio...
Research
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The model starts with the formation of groups of fishermen/farmers /mangroves/women. The group produces something from mangrove forest that comes from creativity and ability to create something new as well as utilizing their members based on their abilities. After the formation of productive, creative and innovative groups of fishermen/ farmers / m...
Article
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This study aims to analyze the effect of market orientation and entrepreneurial orientation on marketing performance so that the competitive advantage variable is added to bridge the gap. The population in this study were all food and beverage MSMEs entrepreneurs in 6 sub-districts in Maros Regency, including Moncongloe, Mandai, Turikale, Tanralili...
Conference Paper
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Pangkep District is one of the provinces in South Sulawesi, which produces many Eucheuma cottonii seaweed. The coastal communities, mostly fishermen, cultivate this type of seaweed almost along Pangkep District's coast. Seaweed has a relatively short cultivation cycle, and relatively small business capital requirements can provide opportunities for...