Muhammad Sabbir Rahman

Muhammad Sabbir Rahman
North South University · School of Business and Economics

PhD

About

160
Publications
197,613
Reads
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1,720
Citations
Introduction
Muhammad Sabbir Rahman currently works at the School of Business and Economics, North South University. Their current project is 'Marketing Analytics, Service Quality and the Consumer Behaviour'.
Additional affiliations
February 2014 - May 2016
International Islamic University Malaysia
Position
  • Professor (Assistant)
Description
  • Assistant Professor And Head of Research
February 2010 - April 2014
Multimedia University
Position
  • Senior Lecturer and MBA Coordinator
January 2007 - December 2009
International Islamic University Malaysia
Position
  • Graduate Reserach Student

Publications

Publications (160)
Article
The healthcare supply chain involves the manufacturing and delivery of medicines at the right time, at the right place, and in the correct quantity. In the world of uncertainties, especially deadly pandemics, the digitalization of the healthcare supply chain has emerged as one of the urgent phenomena to implement, for which organizations are focuss...
Article
Data-driven analytics and artificial intelligence (AI) have become the most crucial aspects of today's industrial marketing management. Although many firms have embraced analytics and AI strategies, corresponding academic advances have been slow. This research investigates how industrial goods manufacturers sustain their competitive advantage in ex...
Article
Full-text available
The COVID-19 pandemic has resulted in a slew of new business practices that have put the society and environment under strain. This has drawn the attention of supply chain researchers working to address the COVID-19 pandemic's looming social sustainability issues. Prior literature has indicated that collaborative relationships improve organizationa...
Article
Purpose The negative influence of gamification on online communities has received little attention in the available literature. The study examines the adverse effects of gamification during engaging in online communities. Design/methodology/approach Gap-spotting methods were used to develop the research questions, followed by model development usi...
Article
The growing consciousness among consumers regarding the toxic effects of traditional beauty products has developed consumer interest in organic beauty products as an alternative. This study investigates how social media and consumer engagement reinforce this interest and influence consumer purchase intention of organic beauty products. The results...
Article
Purpose This study aims to investigate the impact of a firm’s supply chain capabilities on supply chain resilience, and the impact of supply chain resilience on sustainable supply chain performance in a data-driven business environment. The study also aims to explore the function of supply chain resilience in mediating the relationship between a fi...
Article
Purpose The purpose of this study is to understand the determinants affecting behavioral intention (BI) to use ePharmacy services. The moderating role of technology discomfort in the relationship between BI and the actual use of ePharmacies in the context of Bangladesh is also examined. Design/methodology/approach A descriptive, quantitative appro...
Article
Most parts of the world have suffered the negative impacts from extreme weather events, in whatever form they may take. To mitigate such impacts, attention in the operations management literature has focused on how firms build resilience in their supply chains, in order to quickly respond to such events and also to return, as soon as possible, to a...
Article
Full-text available
Purpose-As a global pandemic, the COVID-19 crisis has profoundly affected the development of local firms, threatening the survival of small and medium enterprises (SMEs). This study aims to present an integrated framework by investigating the impact of strategic tools (i.e. firms' capability of business agility, marketing operational efficiency, op...
Chapter
Tremendous efforts have been made to urge young people to wander into business venture. Nevertheless, the consequences are still vague. As an initiative, this research intends to discover the entrepreneurial intention among youth in Malaysia based on the theory of planned behavior, which is adapted for the Malaysian entrepreneurship intention conte...
Article
Purpose As a global pandemic, the COVID-19 crisis has profoundly affected the development of local firms, threatening the survival of small and medium enterprises (SMEs). This study aims to present an integrated framework by investigating the impact of strategic tools (i.e. firms’ capability of business agility, marketing operational efficiency, op...
Article
Purpose A circular economy is a popular approach considered by many firms to address sustainable development goals strategically. Literature indicates that collaborative relationships among supply chain partners facilitate circular economy practices. However, there is a dearth of studies in lower-middle-income countries indicating the unique challe...
Article
Purpose This study aims to investigate the impact of firms' information system management capabilities on competitive performance for achieving sustainable development goals (SDGs). It also examines the moderating effects of multi-sensory stimuli capability on firms' competitive performance. Design/methodology/approach Drawing upon the resource ba...
Conference Paper
Both researchers and practitioners have studied the importance of innovation in the hospitality sector, identified in numerous published papers, and represent the need to expand the body of research on innovation and its influence on hospitality performance. Specifically, in Oman restaurant sector is experiencing higher growth. Previous research sh...
Article
Purpose This study aims to provide insight into the operational factors of big data. The operational indicators/factors are categorized into three functional parts, namely synthesis, speed and significance. Based on these factors, the organization enhances its big data analytics (BDA) performance followed by the selection of data quality dimensions...
Article
Purpose – This study aims to provide insight into the operational factors of big data. The operational indicators/factors are categorized into three functional parts, namely synthesis, speed and significance. Based on these factors, the organization enhances its big data analytics (BDA) performance followed by the selection of data quality dimensio...
Article
Purpose This paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers' revisit intention for health tourism destinations. Design/...
Article
Purpose The purpose of this study is to examine the pre-training and post-training variables influencing employee training effectiveness in the banking industry in this era of the digital age. Design/methodology/approach This study adopted a cross-sectional research design and a structured questionnaire to survey the participants (i.e., bank emplo...
Article
Purpose The purpose of this study is to examine the pre-training and post-training variables influencing employee training effectiveness in the banking industry in this era of the digital age. Design/methodology/approach This study adopted a cross-sectional research design and a structured questionnaire to survey the participants (i.e., bank emplo...
Article
Purpose This study aims to explore which drivers of innovation in the hospitality industry optimise hospitality performance in a multivariate nexus of restaurants’ value system for hospitality (VSH) and internal–external power understanding capability. Design/methodology/approach The study applied a cross-sectional questionnaire survey research de...
Article
Purpose Few well-documented studies have explained the importance of researching firms' marketing analytics capability (FMAC). In spite of its significance, there is scant attention to conceptualising and empirically investigating FMAC and its consequences in a data-driven business context. Thus, this study aims to develop and test a conceptual mod...
Article
Purpose This research aims to develop and test a conceptual model for shaping small and medium enterprise (SME) employees' avoidance behaviour towards using pirated software. The model specifies the components of morality, spirituality, emotional intelligence and ethical values that influence employees' avoidance behaviour towards using pirated sof...
Article
Purpose This study aims to empirically investigate the effects of supportive, innovative and information technology (IT)-driven organisational culture on the optimisation of knowledge-sharing behaviour capability (KSBC) among sales executives. The authors propose that such effects are mediated by the sense of well-being (SWB) and IT-driven absorpti...
Article
Abstract Purpose The marketing information system (MkIS) in the data-rich business environment receives all the attention these days, but as essential and perhaps even more essential is marketing information system management capability (MkISMC). Although many service firms apprehend the return from MkIS, others clearly struggle. It seems that MkIS...
Article
Purpose This study aims to examine tourists’ heritage brand experience (HBE), cultural intelligence and destination loyalty and test whether these have an impact on the formation of consumer-based heritage destination brand equity (CBHDE). The mediating role of heritage destination loyalty (HDL) in this relationship was also examined. Design/method...
Article
Full-text available
Purpose The aim of this research is to examine the key determinants influencing the success of new service development projects (NSDPs) across four service typologies context. Design/methodology/approach The researchers used the scenario-based survey method in an NSDP setting. Structural equation modelling (SEM) was used to test the proposed hypot...
Book
Full-text available
The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the academics. The aim of this book is to provide readers w...
Article
Purpose The purpose of this research is to investigate the millennial consumers’ purchasing behavior of fashion clothing brands in the spectrum of brand awareness, brand schematicity with brand consciousness and brand nationality. This study mainly considered the millennial consumers as they are the most dynamic and discerning segment when choosing...
Article
Full-text available
Purpose Entrepreneurship is one of the engines to stimulate socio-economic development. This study aims to examine the relationships of entrepreneurship education, financial support and market availability, with the entrepreneurial attitude among youngsters in venturing into entrepreneurship. A further discovery concerning the relationship between...
Article
The purpose of this study is to investigate the inter-dynamics of young consumers’ information use, information adoption, motivation, and restaurant food purchase intention in an online environment. The study applied a mixed-method research design comprising of 20 in-depth interviews and 250 surveys among the young consumers. After the scale valida...
Article
Purpose The purpose of this study is to examine the underlying functions of sense of spirituality (SS), emotional intelligence (EI) and perceived work environment (PWE) towards knowledge sharing behaviour (KSB) among the academic staff of higher learning institutions (HLIs) through a comparative investigation. This study extends the investigation b...
Article
Full-text available
Purpose This study aims to develop and validate a scale for measuring online fashion brand recognition (OFBR). Design/methodology/approach Given the existing literature on brand, multiple stages of studies were conducted as a part of the scale development process. The OFBR scale was validated by a step-by-step process following the scale validatio...
Article
In order to bridge the gap and provide organisations with practical assistance in dealing with the effectiveness of executive coaching for sustainable business excellence, the main purpose of this paper is to explore the complexity of executive coaching by proposing a comprehensive executive coaching framework that examines the important constructs...
Article
Purpose The aim of this study is to develop a spiritual intelligence scale from an Islamic perspective. In addition, this research explores the relationship of spiritual intelligence from an Islamic perspective with emotional intelligence among the students of higher learning institutions in Malaysia. Design/methodology/approach Data were collecte...
Article
The extensive development of electronic gadgets along with technology-oriented communication tools has created a significant impact on the realm of online retail banking transactions. In Bangladesh, online retail banking can strengthen the financial frameworks by establishing associations between both financial institutions and customers. The evalu...
Article
Purpose Slimming centres have become a hot spot for people to reduce their size and reshape their body figure through the sophisticated and modern treatments that are provided by the therapists. The purpose of this paper is to examine the influence of price, place and promotion on the behavioural intention to consume the slimming treatments. Desig...
Article
Purpose This study aims to develop a comprehensive framework that conceptualizes and measures the antecedents of the sales executive’s performance with regard to workplace spirituality and employee’s commitment. Design/methodology/approach This research applied a cross-sectional survey design to test the proposed hypotheses. Data were collected fr...
Article
Hypermarket brand extension products were introduced to the market some time ago and now include a growing number of product lines. This research looks at the brand value of hypermarket brand extension products through consumer experience and brand personality in the Malaysian market. Hypermarket brand extension products have a significant positive...
Article
Full-text available
This cross-sectional research examines the acceptance of consumers in hypermarket brand extension products and the enhancement of service experience being offered by hypermarkets in Malaysia by exploring the data collected through descriptive and cross-tabulation analyses. The majority of consumers in Malaysia accept the hypermarket brand extension...
Book
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies...
Article
Purpose The purpose of this research is to investigate the significant antecedents that influence students’ awareness of occupational hazards (AOHs) in their respective institutions. The researchers proposed a theoretical model consisting of three dimensions: knowledge sharing behavior (KSB), sense of spirituality (SS) and awareness of occupationa...
Article
Purpose The purpose of this study is to provide an insight into the adoption process of mobile internet (M-internet) among bottom-of-the-pyramid (BoP) customers. Design/methodology/approach An empirical survey was used to test the proposed hypotheses. Data were collected from a total of 387 BoP customers from Bangladesh. PLS-SEM was applied to t...
Article
Purpose The purpose of this paper is to examine m-payment adoption for the bottom of pyramid (BoP) segment in a developing country context. Design/methodology/approach A questionnaire was distributed to 247 BoP customers in Bangladesh. Data were analysed by employing confirmatory factor analysis and Structural Equations Modelling. Findings The re...
Article
Full-text available
The majority of hypermarket retailers are competing to grab more consumers through the brand extension of products. Hence, an understanding of the demographics of the society will assist in strategizing the market. This research focuses on gender, age, occupation, household monthly income and the number of household members in respect of demographi...
Article
Full-text available
Purpose The Malaysian lifestyle has been undergoing changes over time. With better socio-economic conditions, Malaysians tend to consume more food today than they did previously. Excessive intakes of high calorie foods combined with little daily physical activity have led to increased numbers of overweight and obese people in the population. The p...
Article
Purpose – The purpose of this paper is to investigate the influence of information adoption, e-WOM, online brand experience and online brand familiarity on consumer online purchase behavior of local fashion clothing brands. The study also examines the influence of central and peripheral route on the consumer information adoption process. Design/met...
Article
Purpose The purpose of this paper is to examine the critical success factor of tacit knowledge-sharing behavior among the academic staff of higher learning institutions. Design/methodology/approach A total of 200 questionnaires were distributed among the academic staff of higher learning institutions in Bangladesh. Collectively, 150 usable respo...
Conference Paper
This cross-sectional research examines the acceptance of consumers in hypermarket brand extension products and the enhancement of service experience being offered by hypermarkets in Malaysia by exploring the data collected through descriptive and cross-tabulation analyses. The majority of consumers in Malaysia accept the hypermarket brand extension...
Article
This paper aims to explore the variables for measuring brand health (BH). Using the work of other prominent scholars of brand marketing as a base, the authors conducted two separate focus group studies to explore the critical factors relating to BH. Twenty respondents participated in the study, consisting of ten existing consumers and ten potential...
Article
Purpose The purpose of this paper is to examine patient’s behavioral intention in a comparative analysis between public and private hospitals in the context of a developing country. Design/methodology/approach The research design was cross-sectional. A conceptual model was developed through an extensive literature review. Survey research was con...
Article
Purpose – Locally derived foods from the lens of restaurant settings play an important source of tourist attraction. Surprisingly, research into this sector is quite scarce. The aim of the paper is to develop and empirically examine a conceptual framework on tourist’s preferences in selecting local foods. The framework includes tourists’ satisfacti...
Article
The purpose of this paper is to examine the influence of service quality, customer’s satisfaction and religiosity towards customer’s patronage decision towards health insurance products. The paper also assesses the influence of religiosity on customer’s patronage decision. The influence of customers’ satisfaction as mediation between service qualit...
Article
This case examines the process, evolution, and sustainability of the small and medium enterprises (SME’s) in Bangladesh, specifically the light engineering (LE) sector. The case assesses through theoretical and practical lenses Goodwill Automotive (GA), a family owned LE business situated in Dhaka. SMEs like GA face resource constraints (i.e., capi...
Book
This case highlights the merger process of the two telecom operators in Bangladesh: Robi Axiata and Airtel Bangladesh. Before the talks even started, the companies were bombarded with possible impositions of high tax rates and mandatory government fees, along with increased competition from other telecom companies. The merger was on the verge of co...
Article
The purpose of the paper is to analyse knowledge sharing behaviour among non-academic staff of higher learning institutions. This research focuses on the mediation impact of perceived risk on trust and knowledge sharing behaviour. The research also proposes actions that can be taken by higher learning institutions to enhance trust among the staff i...
Chapter
The role of organisational commitment, leadership and strategic human resources practices towards developing a sustainable tourism industry has received limited attention under multi-country perspective. The aim of this research project is to concentrate on testing hypothesis derived from theories presented by leading scholars regarding the potenti...
Article
Purpose – From the perspective of developing countries, studies regarding the behavioral effects of quitting tobacco consumption on emerging psychological determinants are limited. The purpose of this paper is to examine the influence of emotional intelligence (EI), social norms, susceptibility and self-efficacy on the behavioral effects of quittin...
Article
Full-text available
Slimming centres are one of the popular places to reshape one’s body figure in Malaysia. Technology innovations are being used by the slimming centres to provide slimming treatments. This research looks at the preferred treatments that are commonly offered by slimming centres in Malaysia. Primary data were collected through a survey questionnaire....
Article
Purpose The purpose of this research is to empirically examine the critical factors that are influencing international student’s perception in the selection of a destination for education tourism. Design/methodology/approach This research seeks to develop a comprehensive framework embedded with service quality, destination image and spirituality...
Article
Purpose The purpose of this paper is to investigate the influence of individual factors, that is demographic factors, self-efficacy, computer anxiety and internet literacy, on concern for information privacy (CFIP), especially in social networking and e-commerce in Malaysia. Design/methodology/approach Data were collected from 164 students in Mu...
Article
This study empirically investigates the relevance of an 'individual's attitude towards money' as a mediator between perceived financial literacy and parental norms on money management. The study also examines the roles of parental norms and perceived financial literacy on money management of young adults. The authors used data collected via questio...
Article
Purpose The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approach The study is based on an empirical examination with applying multivariate data analysis....
Article
Purpose - The purpose of this paper is to identify the relationships of the dimensions of emotional intelligence (EI) with organizational citizenship behaviour (OCB). EI is the capacity to recognise and articulate emotions among the individuals and others in the workplace. Emotional capabilities can be used to enhance a person's ability in this par...
Article
Full-text available
The aim of this study is to examine the factors influencing customer’s service experience from the perspective of telecommunications customer care centers. Using a self-administered questionnaire, a total of 250 respondents responses were collected from consumers of various telecom customer care centers in Dhaka. The data was scrutinized through mu...
Article
Purpose The purpose of this paper is to investigate the relationship between employee motivation and intention for knowledge sharing behaviour. Inter-generational differences (generations X and Y only) were assumed to moderate in the relationship between intention and knowledge sharing behaviour of non-academic staff of higher learning institutions...
Article
Full-text available
Women entrepreneurs play a crucial role in fulfilling Malaysia's vision of becoming a well-developed country with an economy that is fully competitive, dynamic and robust. As a developing country that is based on a diverse community, there is always a combination of contemporary and conservative perception, and acceptance by the society of women en...
Article
his study has incorporated an integrated conceptual model which investigates the impact of financial literacy, financial socializations, parental norms and attitude towards money on wealth optimization. Wealth optimization includes budgeting, spending, saving, and investing. The conceptual model is designed post a rigorous review of relevant litera...
Article
Purpose This research paper aims to provide an empirical examination to explain the relationship between trust, workplace spirituality, perceived risk and knowledge sharing behaviour among the non-academic staff of private higher learning institutions. Design/methodology/approach A quantitative methodology was adopted to examine the proposed rel...
Article
Full-text available
According to a recent report, Malaysia is the most obese country in Asia. Although most Malaysians tend to be aware of obesity, it is becoming a problem of national agenda, especially in urban areas. In fact, it has attracted many healthcare related providers, such as slimming centres to aggressively offer innovative services using advanced technol...
Article
Purpose – This paper aims to develop and combined an understanding of the antecedents of knowledge sharing behavior among the non-academic staff of different higher learning institutions in Malaysia. Design/methodology/approach – The researchers tested the hypotheses from the survey data from the non-academic staff of different private and public...