Muhammad Ashraf Khan

Bahauddin Zakariya University | BZU · Department of Communication Studies

The study is a content analysis of Kashmir issue coverage by Indian and Pakistani press. The analysis is based on war and peace journalism categories designed by John Galtung. The study is comparison of Op-Ed of elite Indian and Pakistani press. It is an investigation of use of war and peace frame while covering the grave issue of Kashmir. As India...

The research deals with the situation of Freedom of Press in Pakistan and India. Qualitative method of research was used to conduct the study. Research is majorly based on In-depth interviews of journalists. Eighteen Journalists from the two countries were interviewed for better understanding of the situation of press freedom. The analysis of the i...

The current research study focused on the ideological presentation of Pakistan in a chronological order to reveal the ideologies The New York Times was using to present Pakistan.

The present study aimed to explore the portrayal of Taliban in the mass media of Pakistan through agenda-setting theory. The two elite newspapers of Pakistan; Dawn and The Nation were considered for this paper in depicting Taliban in their editorials. A qualitative research approach was adopted and through a content analysis technique, the frames o...

Media is an important force that endeavours to shape the impressionable minds of children. Cartoon animation programmes have a great influence on the behaviour of children as they prefer to watch cartoon programmes rather than doing any other physical activity. In this context, the current research seeks to explore the behaviour of heavy viewers re...

Media is an important force that endeavours to shape the impressionable minds of children. Cartoon animation programmes have a great influence on the behaviour of children as they prefer to watch cartoon programmes rather than doing any other physical activity. In this context, the current research seeks to explore the behaviour of heavy viewers re...

This study aimed to explore the representation of Taliban in the editorials of two leading English newspapers of Pakistan. Through the content analysis technique, the slant of the contents was measured. The slant of the editorials was further categorized into three subcategories; favorable, unfavorable and neutral. For one year, a total number of 3...

Gender-sensitive reporting is a recent issue in the feminist media studies. Especially in the sphere of crime reporting, it is very necessary to maintain an ethical standard when one must report gender sensitive news. Gender-sensitive issues always involve feminist interpretations by the media practitioners, issues like domestic violence and sexual...

Through its technological advancement, mass media controls and reshape human behaviors, thoughts, values and choices apart from reinforcing the racialized discourses into the minds of the audience at an ideological level. This study evaluates the ‘delineation of Muslim women particularly in the news magazines Time and Newsweek’ generalizing the res...

The war and peace journalism is considered as the standard to be follow by the journalists globally. The news stories based on the conflict and terrorism issues should be reported in the manner that it can promote the peace and sense of conflict resolution must prevail in them. The current study is based on interviews of 50 journalists from Pakista...

Media usage as most influential and malleable tool to affect the society as a whole and particularly different segments within the social boundaries regarding their means of thinking and belief system, is commonly known now. Western media have consistently presented distorted images of Muslim women and as a result they are simply perceived as lustf...

Media is considered as the effective tool of communication and it has some responsibilities to play in a democratic society. The objective of this study was to analyze and explore the practices of print media journalists of Multan. It also focuses on different kinds of influences that create impact on news making process. The major area of research...

In this modern era, most of the politicians and political parties have started to use social networking media for their campaigns, promotion of ideology and to get the support of masses. On the other hand most of the social networking media users are also using this avenue for politics. Hence the main reason of the study is to find out the role of...

This study examines the portrayal of Pakistan in the U.S mass media ‘The Economist’ and ‘Newsweek’ in the light of cultural difference theory. Pakistan has been an important ally of U.S in ‘war on terror’ after 9/11. NATO attack at Salala check post in which 28 Pakistani soldiers were killed became the core reason to strain this co-operation. As a...

Media should give special consideration to the gender sensitive news with an eye of social responsibility and ethical boundaries should be seen in the report. In this research focus is given to the frequency of gender sensitive news and a comparison is given between frequency of crime news and gender sensitive news in two leading newspapers, that i...

This research study focuses on the theory of Media Uses and Gratifications. Television uses and gratifications of schoolgirls of Multan were identified and prioritized. The aim of this study was not only to know the gratifications which schoolgirls obtain from television in this part of the world but also to explore their behavior and attitude towa...

Media is considered to be one of the important agents for political socialization. Media consumption has taken new trends due to availability of cable television on large scale. It was hypothesized that increase in media consumption might have enhanced the political knowledge of viewers and they might have become politically more socialized. The kn...

This study is a test of “media framing theory”, which asserts that there is some cognitive structure lies in mind, which leads the perception of anyone. These frames are created intentionally and sometimes, the reader himself makes them. Pakistan is at stake after 9/11 and is continuously trying to explain before the world as well as before the peo...

Media is an important tool for change. Being inexpensive and easy to access, cable television has spread rapidly in Pakistan. Therefore, this study seeks to examine the portrayal of women (feministic perspective) by Star Plus soap operas. The researchers have used content analysis technique to study the portrayal of women (feministic perspective) i...

This study examines the cultural values about dressing trends in Pakistan depicted in advertisements of Pakistani English and Urdu magazines. This research analyzes the sort of dressing being portrayed in advertisements of Urdu magazine Akhbar-e-Jahan and English magazine Mag the Weekly. For this study, the time period has been chosen from 1st July...

The following study is an investigatory evaluation of the media conformity theory that asserts collaborative harmony between American mass media and the foreign policy of U.S government. Pakistan is constantly justifying her position, declaring as the front line state in the war against terror. Being in such crucial situation the editorial policy o...

This research explores a comparison of War and Peace framing in editorials of Daily "Dawn" and "The Nation" in coverage of Indo-Pak conflicts. The study presents content analysis of 107 editorials from both dailies during six month time period during July-December 2009. The study establishes that the issue of terrorism was at the top priority in bo...

This study examines the media conformity theory that argues the mass media generally conform to the foreign policy of governments.

This paper focuses on the theory of adoption of cellular phone as an innovation and its diffusion and penetration in the Pakistani society and to confirm Roger's theory of diffusion of innovation. More specifically, the study aims to test if five categories of adopters and five stages of adoption [as suggested by Roger (1976)] adequately explain th...

This study examines the cultural difference theory that argues, journalists and writers of different culture are always orthodox as their dough rises from their own region. They do not have a positive impression about other countries while writing editorials or articles. They use negative language and expressions for different regions. This study i...

Pakistan is one of those developing countries which is suffering from Americanization and cultural invasion due to the foreign channels on satellite transmission and cable TV network, and the situation remains blurred because of the lack of research and investigation in this field. This research study has been undertaken to identify and analyze cul...

The earthquake disaster developed an emergency situation in almost all fields of lives in the country. The role of media in the time of crises is always considered very important to inform the public but also to persuade the public. The effected people need help of the public and media had to aware the public. This study is designed to explore the...

This article examines the role of media in formulation of foreign policy with special reference to USA. In this connection, two concepts manufacturing consent and CNN effect have been critically analyzed in this part of the article. The prime objective of the article is to find out the correlation between foreign policy and media with special refer...

In Pakistan, like most of the developing countries, broadcasting services are controlled and run by the government. The government owns and operates broadcasting networks in the country all aoone.(Recently, Pakistan Electronic Media Regulatory Authority-Ordinance (PEMRA). 2002 has been promulgated which permits the private sector to establish and o...