Muhammad Jufri

State University of Makassar | UNM

This research aims to understand how to improve the number of visitors to the Ujung Suso beach tourist destination after implementing digital marketing. The research method used is qualitative descriptive research. Data collection was carried out through observation, interviews and documentation techniques as well as using Voice of Customer (VOC) a...

This research aims to determine the feasibility of opening a new branch at the My Chicken restaurant on Jalan Poros Tanjung Bira, Bulukumba district. This research uses a qualitative approach. Data collection was carried out through observation, interviews and documentation techniques. The collected data is processed using data reduction steps, dat...

The study's main goal is to thoroughly investigate how the Takalar Sugar Factory impacts the creation of business opportunities within the community, as well as to assess the implementation of Corporate Social Responsibility (CSR) from the community's perspective. The research employs a descriptive qualitative approach, gathering data through obser...

This study aims to determine retail the business development strategy to increase sales volume. In this case, Minimarket Bintang Indah utilizes BSI Smart electronics as a strategy to increase sales volume. This research was conducted based on the qualitative paradigm strategy, and implementation model. This research uses a descriptive approach to b...

This research aims to analyze the use of the SCAMPER method in increasing creativity and innovation as well as product utility in the Bakso Mas Puput business in Makassar City. The SCAMPER method is a research tool used to generate new ideas by making changes to existing products. This research uses a qualitative approach with data collection techn...

This research aims to develop Banana Royals business products through product diversification in order to increase consumer satisfaction. The method used in this research is the SCAMPER method, which will help in generating new ideas for product diversification. This research will also focus on understanding consumer needs and preferences to increa...

: In the face of intense competition, one of the conditions that must be met by the company is trying to achieve the goal of satisfying consumers. Companies generally want consumers to last forever, retaining consumers is not an easy task, considering that changes can occur at any time. Owners who are aware of this will of course always try to impr...

This study aims to determine the effect of online consumer reviews and prices on online purchasing decisions for students of the Faculty of Economics and Business, Makassar State University. The research method used is the quantitative method with the method of collecting data, namely through observation, questionnaires and documentation. In this s...

The coronavirus (COVID-19) outbreak is increasingly spreading and spreading rapidly and is becoming the biggest global polemic for now. It also affects limited SME activity and fewer direct-to-consumer purchases than usual. The development of MSMEs in Topejawa Beach Tourist Destinations, Takalar Regency in the Recovery of the Covid-19 Pandemic, in...

Ekonomi kreatif diartikan sebagai salah satu sektor perekonomian yang menggunakan ide dan pengetahuan berkonsep kreativitas dari manusia yang berperan sebagai faktor produksi utamanya. Ekonomi kreatif memiliki dasar ide manusia yang tergolong baru, unik dan inovatif. Mendapat dukungan dari industri-industri kreatif, sektor perekonomian ini dapat be...

The purpose of this study is to find out and analyze how the influence of motivation, business capital and marketing strategy on the development of MSMEs during the COVID-19 pandemic in Takalar Regency. This study uses quantitative methods with data collection instruments in this study, namely questionnaires, observations and documentation. Informa...

Purpose This study aims at investigating the indirect effect of soft skills on career engagement through the role of psychological capital (PsyCap) in different age groups. The social cognitive theory (SCT) and job demands-resource model (JD-R) were employed to explain the effect of perceived skill mastery on PsyCap and career engagement. Design/m...

This research aims to examine the effect of general Personality Traits on Entrepreneurial Success, alongside the potential and mechanism of the Entrepreneurial Self-Efficacy in mediating their effects. Data were analyzed via multivariate Structural Equation Modeling (SEM) techniques to evaluate the four (4) hypotheses in the model, using second-ord...

This study is aimed (1) to describe the self-awareness on learning of the 7th grade students, (2) to describe the implementation of technique reframing in affecting the self-awareness on learning of the 7th grade students, and (3) to investigate the effect of reframing technique on self-awarenss on learning of the 7th grade students. Quantitative a...

This study aims to determine the effect of entrepreneurship education in family and information literacy on student entrepreneurial interest in SMK Negeri 1 Makassar. The current study applied descriptive quantitative research. It was conducted at SMK Negeri 1 Makassar in September 2019 to October 2019. The population in this study were students ma...

Purpose This study aims to investigate the effect of authentic leadership and psychological capital (PsyCap) on work engagement via job satisfaction by employing the job demands-resources (JD-R) model. Design/methodology/approach Participants were 307 (52% male and 48% female) employees randomly recruited from a state-owned company in the eastern...

Employee who has a big commitment to the company will increase the productivity and goal achievement of the company itself. This research is aimed to know the influence of organizational culture toward affective commitment, continuity commitment, and normative commitment in PT. Perkebunan Nusantara XIV. The subject of this research are 84 employees...

Purpose – The purpose of this paper is to investigate the effects of spiritual group training on improving the spiritual well-being (SWB) among adolescences. The SWB is one of the factors that determines adolescences’ positive behavior. A number of previous studies have supported that spirituality and juvenile delinquency were negatively correlated...

Purpose The purpose of this paper is to develop entrepreneurship games for early childhood education (ECE) and to develop a module using a number of systematic approaches. Design/methodology/approach There were two studies conducted. Study 1 focused on developing guidelines for traditional games. The games were collected and selected based on th...

Purpose This research aimed to investigate the effects of spiritual group training on improving the spiritual well-being among adolescences. The spiritual well-being is one of the factors that determine adolescences’ positive behavior. A number of previous studies have supported that spirituality and juvenile delinquency were negatively correlated...