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Muhammad Haroon Shoukat

Muhammad Haroon Shoukat
Wiley · Human Behavior and Emerging Technologies

Master of Science in Management Sciences
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About

42
Publications
16,332
Reads
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405
Citations
Introduction
Muhammad Haroon Shoukat is a research scholar at COMSATS University Islamabad, specializing in consumer behavior in influencer marketing, hospitality and tourism management, sustainable consumption and advanced technologies such as service robots and artificial intelligence. His industry experience is supported by a portfolio of 30 publications in top-tier journals.
Education
March 2018 - February 2020
COMSATS University Islamabad
Field of study
  • MS (Marketing)
February 2015 - December 2017
Virtual University of Pakistan
Field of study
  • Marketing

Publications

Publications (42)
Article
This study comprehensively and systematically reviews and integrates the prior literature on the role of tourists’ psychographic profiles and elucidates the antecedents, consequences, and intervening factors influencing tourist destination selection and satisfaction. The Dimensions Research Database was used to search for relevant studies. A co-wor...
Article
Purpose The study examines the influence of quality management practices (QMP) on project performance (PP) and the indirect association of QMP with PP through the mediating role of intellectual capital (IC). QMP may be one of the most successful strategies to improve project performance. Drawing on the resource-based view (RBV) and institutional th...
Article
Purpose This paper, underpinned by knowledge dynamics theory (KDT), seeks to investigate the pivotal role of knowledge translation mechanisms such as knowledge hiding (KH) and knowledge sharing (KS) in the nexus between perceived organizational injustice (POI) and organizational performance (OP). Furthermore, we examined the moderating effect of jo...
Article
Purpose The multidimensional decision-making framework of sustainable entrepreneurship affects student behavior in higher education institutions. Thus, the sustainable entrepreneurship environment has long attracted scholars and policymakers. Based on “Stimulus Organism Response (SOR),” this study examines serial mediation of sustainable entreprene...
Article
Purpose Drawing on conservation of resources (COR) theory, this paper aims to explore the effect of perceived organizational injustice (POI) on organizational performance (OPE) indirectly through knowledge hiding (KH). Moreover, this paper examines the boundary effects of perceived organizational politics (POP) and moral disengagement (MDS). Desig...
Poster
Full-text available
Probability or Non-Probability sampling technique? It depends on you research question. Choose wisely!! Did you know that choosing the wrong sampling method can skew your research results by up to 30%? Hey there, fellow researcher! 👋 Let's break it down: 🎯 Probability Sampling: the Quantitative Champion 1. Simple random ➡Everyone gets an equ...
Article
Full-text available
Purpose This paper examines the moderated-moderation model of reciprocity belief and fear of negative evaluation between supervisors' abusive reactions and subordinates' distress. Design/methodology/approach The authors obtained 412 valid responses from Egyptian hotel employees and analyzed them using PROCESS model 3. Findings The three-way inter...
Article
Envy has garnered considerable attention in hospitality since emotions are crucial in understanding how individuals behave within an organization. However, research has failed to establish a link between envy and psychological detachment in coastline hotels. Our study investigates the effect of coworker envy on service sabotage through psychologica...
Article
Envy has garnered considerable attention in hospitality since emotions are crucial in understanding how individuals behave within an organization. However, research has failed to establish a link between envy and psychological detachment in coastline hotels. Our study investigates the effect of coworker envy on service sabotage through psychologica...
Article
Hotel booking websites to collect information about hospitality products/ services are becoming more popular in the hotel industry. As a result, the importance of these websites for tourism firms marketing their services and products through electronic word of mouth (eWOM) on these hotel booking websites continues to grow. Despite its importance, t...
Data
This list includes the top Scopus-indexed Journals in Hospitality and Tourism. All journals are categorized by impact factor and quartile.
Article
Purpose This paper aims to empirically examine the impact of psychological factors (i.e. privacy and intrusiveness concerns) on user intentions regarding artificial intelligence (AI)-enabled social commerce applications at their core through perceived usefulness. The theoretical model is supported by the theory of planned behaviour (TPB). Design/m...
Data
Clarivate Journal Citation Report (JCR) and Impact Factor 2024
Article
Purpose This paper investigates the focal role of close co-worker friendship in reducing incivility. Furthermore, this paper examines negative workplace gossip as a mediator and gender and promotion focus as moderators. Design/methodology/approach Using a time-lagged approach, 553 full-service restaurant front-line co-workers in Greater Cairo resp...
Article
Full-text available
Purpose People are more likely to participate in work-related events that might cause positive and negative affective reactions. Prior research linked coworker friendship with incivility; however, few studies investigated negative workplace gossip. Simultaneously, linking coworker friendship with incivility through positive/negative affective respo...
Article
Full-text available
After the pandemic, there has still been an increased interest in examining university students’ entrepreneurial goals. In this study, we looked at the practicality and validity of using self-efficacy to broaden the theory of planned behavior (TPB) in assessing students’ intent to be entrepreneurs. Additionally, we looked at how students’ geographi...
Article
Full-text available
Corporate social responsibility initiatives (CSRIs) have gained significant attention in the context of growing stakeholder expectations for environmental protection, competitive pressure, and utilizing existing resources for any organization’s sustainability. Although prior scholars investigated the CSRI consequences in the sustainability context,...
Article
Purpose Using the theoretical framework of social comparison theory (SCT), this study investigates the effects of employee envy on service sabotage behaviors in the hospitality industry. It further examines the complex dynamics of self-performance and job dissatisfaction in this context. Notably, this paper seeks to determine the potential moderati...
Article
Purpose This paper highlights the effects of supervisor bullying (SBL) on work–family conflict (WFC), employee voice behavior (EVB), working compulsively (WCO) and working excessively (WEX), as well as the effects of WFC, EVB and WEX on employees' sleeping problems. Design/methodology/approach Data were gathered from 473 five-star hotel employees,...
Article
Purpose-Drawing on social identity theory (SIT), the current research highlights the sequential mediation effects of customer interaction, functional value and hedonic value in linking customer-brand identification and self-representation with online brand advocacy (OBA). Design/methodology/approach-Data were gathered from 483 Egyptian and 595 non-...
Article
Purpose Underpinned by social cognitive and ecological systems theories, this research explored higher education students' entrepreneurial intentions (EI). It begins by exploring how various factors, including entrepreneurship education (EE), entrepreneurial motivation (EM) and entrepreneurial environment (EENV), contribute to the evolution of EI o...
Article
Purpose Based on self-determination theory (SDT), this paper seeks to identify autonomous motivations driving nostalgia-related cultural tourism among visitors to satisfy their craving to revisit Luxor and re-root their identities. This paper looked at the nexus of destination image and past experience, as well as nostalgic visitors' revisit intent...
Article
Purpose Underpinned by affective events theory (AET), this paper examines the effect of coworker friendship on coworker incivility in family-style restaurants. Furthermore, this paper seeks the mediation effect of positive workplace gossip. Design/methodology/approach Using a time-lagged approach, 83 headwaiters and 326 servers at family-style res...
Article
Corporate social responsibility is a developing approach that any organization can implement for sustainability. Higher education institutions (HEIs) are implementing this strategy in the current climate to improve their quality of education and sustainability, which aligns with the UN Sustainable Development Agenda for 2023. The current research e...
Article
Purpose This paper aims to explore the role of perceived organizational injustice (POI) leading to workplace conflict in determining organizational performance (OP) among healthcare employees. This paper also examines the serial mediating effects of moral disengagement (MD) and knowledge hiding (KH). Design/methodology/approach In all, 244 public...
Article
This empirical research developed a conceptual model to predict medical tourists’ willingness to travel in the post-pandemic era. The paper employed complexity theory to assess the complex role of medical tourism index (MTI) dimensions on tourist willingness through travel anxiety. Data were gathered using a questionnaire-based survey and analysed...
Article
Underpinned by integrating self-determination and source credibility theories (SCT), this paper investigates the focal roles of memorable local food experiences (MLX) and travel influencer endorsement (TIE) on revisit intention. A questionnaire was used to collect data from 513 TikTok influencers (individuals who frequently post videos on TikTok an...
Article
Full-text available
This study aims to determine to which extent perceived information quality and emotional attachment with digital influencers can shape the purchase intention of consumers while considering the mediating effects of perceived influence and the moderating effects of influencer reputation. A hypothetical model is tested based on social learning and med...
Article
Although research evidence shows the link between physical evidence and guest retention, we have limited knowledge about why and how this relationship works and is activated. To untangle this association, this paper examines how physical evidence influences three psychological factors (i.e. guest delight, emotional well-being, and overall image), a...
Article
The ability of social media influencers (SMIs) to shape their fol-lowers' intentions to purchase the recommended brands (IPB) by creating content on social media platforms is critical. This has received little attention in influencer marketing literature. Drawing on source credibility theory, this study investigates the dual mediation of emotional...
Article
Full-text available
Purpose This study aims to examine the role of shared leadership (SL) practices in improving team performance (TP) in health-care producer organizations by mediating the roles of intellectual capital (IC) and team learning (TL). Design/methodology/approach Conceptual model was proposed using social learning theory and resource-based view theory. T...
Article
Underpinned by health belief model and service recovery theory , this paper investigates the role of workplace health measures (WHMs) in hotel activity recovery (i.e. service recovery performance and financial performance). This paper also explores the mediation roles of perceived self-efficacy (PSE), perceived well-being (PWB), and internal servic...
Article
Full-text available
The paper draws on the theory of planned behavior (TPB) to investigate the dual effect of digital communication reinforcement drivers: positive (i.e., interactivity, argument quality, hedonic motivation, and perceived enjoyment online) and negative (i.e., intrusive concerns and privacy concerns) on purchase intention. This paper also examines the m...
Article
Purpose The pharmaceutical retail industry faces leadership challenges, emphasizing the importance of a mechanism to support sales managers. This paper aims to demonstrate how shared leadership (SL) might improve team performance (TP), with knowledge sharing (KS) and psychological safety (PS) serving as dual mediation effects. Design/methodology/a...
Article
Full-text available
The purpose of this study is to empirically examine the relationship between quality management practices (QMP) and inter-organizational project performance (IPP), as well as the moderating effects of inter-organizational communication (ICOM), relationship, and process conflicts in Pakistan’s-government healthcare organizations (NGOs) and public he...
Article
Full-text available
The current study proposes a novel conceptual model in which Islamic work ethics has a mediating role in the relationship between servant leadership and employees’ life satisfaction within Pakistan’s banking sector. The model draws on the theory of leader-member exchange (LMX). Data from a sample of 240 were evaluated using structural equation mode...
Article
Full-text available
Our study purpose is to analyze the tobacco industry’s sustainable practices by investigating how and when green human resources management (GHRM) practices influence the development of the organizational citizenship behavior for the environment (OCBE) at the individual level. Therefore, we focus on OCBE as a mediation mechanism (how) and green cul...
Article
Full-text available
This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned behavior, and attachment theory. This conceptual note proposed relationships between customer engag...
Article
Full-text available
Purpose The primary objectives of this paper are to examine the mediating effect of team learning (TL) in the relationship between shared leadership (SL) and team performance (TP), to investigate the important contingencies-moderating role of workplace bullying in the relationship between SL and TL and to investigate the moderating role of job inse...
Article
Full-text available
Stakeholder tourism development has revolved around the sustainable branding concept and brand engagement challenges. Addressing concerns on branding and sustainability, this study aims to investigate the stakeholder destination image (socio-environment, infrastructure, natural and cultural resources, and pleasant atmosphere) impact on destination...
Article
Full-text available
Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by developi...

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