Muhammad Farooq

Multimedia University | mmu · Faculty of Business

Due to digitalization today, we are more connected than ever before in human history. Access to the Internet has increased from 16 million in 1995 to 4157 million users by the end of December 2017. The industry which helped humanity connected and made the world a global village is the telecommunication industry. However, today the telecom companies...

This study aims to investigate and measure the satisfaction of students with the libraries’ services of Malaysian Universities. To achieve this, a self-administered questionnaire was distributed among the students of private Universities. The survey instrument was adapted from Parasuraman's traditional SERVQUAL model. In this research total of 287...

This study answers the question of why JAZZ (A Telecom Service Provider) is the market leader in Pakistan since 1992. The goal is to explore that despite the evolution of technology which has disrupted many industries, many companies lost their revenues but JAZZ as Market leaders continuously gained market share in the last two decades. To identify...

Service quality is a critical component in any company’s performance. Bad service creates a lousy brand image in the eyes of customers which is difficult to remove. Pakistan International Airline (PIA), a well-known airline in Pakistan is receiving criticism from its passenger’s regarding service quality. However, there are very few studies focusin...

The paper investigates the relationship between customer-based brand equity (CBBE) and the performance of mobile communication companies. A self-administered survey questionnaire was used to collect empirical data on brand perception along with secondary data on cellular companies' performance based on their customer base. The findings reveal stron...

This systematic literature analysis examines the many effects of artificial intelligence (AI) on consumer behavior. It consolidates data from a carefully chosen to set of English-language papers acquired using a Web of Science search. The selected studies provide useful insights into the complex interaction between AI, consumer attitudes, preferenc...

This study utilizes the preferred reporting items for systematic reviews and meta-analyses (PRISMA) methodology to thoroughly examine the scope of artificial intelligence (AI) applications in quality management between 1994 and 2024. The main areas of emphasis are the quality of business processes and how it affects both the quality of life and the...

This research delves into the intricate ramifications of artificial intelligence (AI) on brand management, spanning various industries. A thorough examination of recent studies informs the exploration of AI's multifaceted influence on brand experiences, customer relationships, and overall brand equity. The investigation integrates insights from div...

This study investigates the relationship between ethical leadership, employee engagement , and knowledge sharing attitude among employees of Digi Telecommunications in Malaysia, with a focus on the emerging 5G and 6G networks. The research aims to explore the impact of ethical leadership on knowledge sharing attitude, with 242 employee engagement p...

This systematic literature analysis examines the many effects of artificial intelligence (AI) on consumer behavior. It consolidates data from a carefully chosen to set of English-language papers acquired using a Web of Science search. The selected studies provide useful insights into the complex interaction between AI, consumer attitudes, preferenc...

This comprehensive literature review provides a meticulous exploration of the intricate intersection between artificial intelligence (AI), business communication, and associated domains. The analysis, rooted in research papers sourced from the Web of Science, primarily concentrates on English language articles. A discerning keyword-based filtration...

Emerson University has implemented a forward-thinking strategy to prepare students for the rapidly changing gig economy, acknowledging its estimated market worth of $455.63 billion by 2030. This research thoroughly investigates the university's data-driven strategy, utilizing artificial intelligence (AI) to provide students with vital abilities for...

This study does a systematic literature review to examine the relationship between artificial intelligence (AI) and customer experiences. It analyzes relevant research findings from publications published between 2019 and 2023, using the preferred reporting items for systematic review and meta-analysis (PRISMA) approach. The search was performed in...

Artificial intelligence (AI) has emerged as a transformative force across industries, significantly impacting management practices and driving innovation. Chapter 1 provides a comprehensive overview of the background and evolution of AI, tracing its roots from the mid-20th century with contributions by pioneers such as Alan Turing and John McCarthy...

This literature review systematically examines contemporary research that investigates the complex relationship between artificial intelligence (AI), business, and law. The authors employ the PRISMA methodology to systematically examine and combine ideas obtained from 25 meticulously chosen publications retrieved from the Web of Science database. T...

Artificial intelligence (AI) has emerged as a pivotal force reshaping administrative practices across various sectors. This research consolidates insights from a comprehensive literature review on AI's applications in public administration, education, healthcare, agriculture, and management theories. Employing the PRIMSA method and utilizing the We...

The integration of AI into HRM practices is increasingly vital in Pakistan's dynamic telecom industry. This study investigates the factors influencing AI adoption in HRM, with a specific focus on the mediating role of trust. The study aims to provide insights into the unique challenges and opportunities within the Pakistani telecom sector, contribu...

The notion of Artificial Intelligence (AI) has consistently progressed from a realm of science fiction to a transformative power that is fundamentally transforming markets and economies. The immense consequences of this phenomenon extend to many industries, transforming the way companies handle operations, data, human resources, and decision-making...

Artificial Intelligence's (AI) permeation in reshaping business models, operations and strategies necessitates continual investigation of the research landscapes to discern directions. This bibliometric analysis maps AI-business research publications over 1994-2023 by themes, author networks and trends. Temporal analyses of 481 articles indicate an...

This systematic literature analysis examines the many effects of artificial intelligence (AI) on consumer behavior. It consolidates data from a carefully chosen to set of English-language papers acquired using a Web of Science search. The selected studies provide useful insights into the complex interaction between AI, consumer attitudes, preferenc...

This research study provides a comprehensive analysis of academic publications that examine the significant impact of artificial intelligence (AI) on strengthening the resilience and sustainability of supply chains. Using a data-driven methodology on the Web of Science platform, we carefully identify and evaluate important themes, issues, and devel...

This empirical study analyzes Asian university students' acceptance of artificial intelligence (AI) writing tools to promote sustainable writing practices using the technology acceptance model (TAM). A survey of 385 students assessed perceived usefulness and ease of use on shaping AI attitudes and intentions. Results indicate the prominence of util...

Purpose: This study explores the impact of 5G and 6G networks, alongside artificial intelligence (AI), on freedom of expression in developing countries. Methodology: Leveraging the Web of Science database, we conducted a systematic search using keywords "Freedom of expression," "developing countries," "5G," and "6G networks." We focused on papers p...

The purpose of this research is to propose a sustainable petrol subsidy program to enhance the effectiveness of the Malaysian government in subsidizing petrol to B40 and M40 households. B40 and M40 households, which suffered from poverty due to the COVID-19 pandemic. However, at the present moment, there is very limited study on the sustainable pet...

Integrating Artificial Intelligence (AI) with social sciences allows researchers to study emerging fields that link technology and mankind, encouraging change. This research examines how artificial intelligence (AI) affects sociology, psychology, economics, political science, anthropology, geography, history, education, communication studies, cultu...

In the era of artificial intelligence, the King Abdulaziz University (KAU) in Jeddah, Saudi Arabia, stands as a shining example of a cutting-edge, AI-driven Green Quality Campus. Leveraging the power of AI technologies, KAU has successfully implemented sustainable policies and processes across all aspects of its operations, fostering an environment...

This research aims to investigate the customer concern of privacy over the internet pertaining to e-commerce companies in the era of transformative marketing. The paper discusses different drivers and challenges of customer's data protection. The article also explores the two prominent prospects on internet privacy; the "consumer protection view" a...

Overflowing garbage bins and unnecessary truck visits to collect waste have always been core issues of sustainability and maintaining a green environment. In the recent past, a transition has been observed in waste management towards a better environment and the achievement of sustainability goals. Companies are not only focused on producing less b...

American Marketing Association and Public Policy Conference Proceedings 2022

The current study provides a systematic literature review of the top 100 articles published in the web of science indexed journals to understand and satisfy customers in the post-pandemic era. Covid-19 has resulted in rapid penetration of eCommerce platforms. Thus, customers are aware of local and global competition for products and services.

Digital natives (Generation Alpha) are living a completely different life compared to the life of Generation X and Y. Their teachers and parents are less aware of their activities in cyberspace space. Cyberbullying has increased in Covid-19, Thus current study identified ways to handle cyberbullying in the post-pandemic world.

Introduction－Since Belt and Road Initiative (BRI) was proposed by the Chinese government, Malaysia, as a vital link in Asia, has actively responded to the initiative. Thus, China has increased foreign direct investment (FDI) in Malaysia and has become the largest investor. Due to the spreading of Covid-19, the progress of Belt and Road projects has...

Joining Link: https://www.youtube.com/channel/UCF17BZhuI52Pue1KyYxlBOQ Share your feedback, we will do analysis of your feedback

Postdoc Application Cover Letter Template Dear Dr. XXX, I am writing this mail to express my interest in conducting my post-doctoral research under your supervision. I am interested in working on the advertised project of understanding the challenges of telecom companies in the 5G era. I have also previously worked on telecom strategy design and...

This study explores the factors affecting service quality on the purchasing satisfaction of consumer in Pakistan in the era of transformative marketing. The primary goal of this article is to examine the association among website design, customers trust, customization of website influence on customer satisfaction. This current study constructed onl...

The carriage of Schooling services in whole world, particularly for developing countries in Asia, is impacted by scarcity of resources and security challenges. Beside sacristy of resource and security challenges the religious institutions (Madarsas) are blamed for their basis, administration, tenacity, funding, pedagogy, curricula, relations with t...

The systematic review was carried out to analyze the effect of smartphone-based mobile learning in higher education institutions of Pakistan. Smartphones continuous technology enhancement, price flexibility, and portability have made smartphones one of the powerful tools for mobile learning. Since 2010, the number of students having smartphones has...

Summary of the Book We humans were messing with nature, killing animals and cutting trees unnecessary for overeating and leisure products. To me Coronavirus is response of nature to humanity. It is call of nature. Some people say coronavirus is like Spain flue or Cholera; I see it as something at whole new level. I call it call of nature because it...

The purpose of this study is to examine the effect of emotional intelligence on job performance among Mauritian employees in the private sector. Furthermore, the study examined whether job satisfaction is a significant mediator of the relationship between emotional intelligence and job performance. This study was based on primary data survey throug...

Covid-19 has impacted all of the walks of life. It has changed the behavior of humans. Due to lockdown, people had the opportunity to rethink several perspectives of life. On ends of Lockdown, it is expected that, the customers will no more be the same, rushing towards product and reacting to every marketing advertisement. The Pandemic and Lockdown...

Improving company performance is the top priority of every executive. Before digitalisation and globalisation, the increase in assets and financial performance were counted as top indicators of company performance. However, innovation as well as understanding and meeting customer performance are considered top priority for companies today. Thi...

A short comment on the use of R 2 adj in Social Science Un breve comentario sobre el uso de R 2 adj en Ciencias Sociales 25 resumen abstract Es una práctica común preferir R 2 adj , sobre R 2 para evaluar el poder de explicación de un modelo de regresión estadística entre los científicos sociales, especialmente para una que tiene más de una variabl...

Quran is a book of Guidance for humanity. However, researchers in social sciences have focused least on using Quran for setting the foundations of different theories in social sciences. One apparent reason for it is word to word translations of the Holy Quran which are difficult to read and understand for the beginners. In order to fill this gap, w...

Selecting a research topic is very critical for journey of any PhD and masters student. The research topic defines the future of the researcher. There are very few books which tells the researchers topic selection in simple words. Therefore, the aim of this book is to explore and identify the research areas in the era of, massive data availability,...

Preface With my experience of working with world-leading podcasting firms such as interview connections and writing more than 8 books on content generation, I found that podcasting is the future. Currently, there are many books available on podcasting. However, none of the books cover the Podcasting from A2Z. This book starts with what is podcastin...

The aim of this research paper is to explore and identify the research areas in the era of, massive data availability, age of technology, age of disruption and rapid vicissitudes in implications of future research. The study is based on the assumption that the research progress continues due to developments in academia, industry, and society as a w...

Guidelines from the Quran for a perfect life. Book has no copyrights, share it with as many people as possible. Book is recommended for both Muslims and None Muslims

This study is aimed to measure and compare the service quality of mobile app-based taxi service companies in Kuala Lumpur Malaysia. For mobility in Kuala Lumpur, there are multiple options, e.g., Meter taxi, Transportation Network Companies (TNC) like Grab and public transportation services. The latest, most often used service in urban areas are mo...

This research is aimed to measure and compare brand equity of Malaysian two banks, which are Maybank and CIMB bank. The methodology of the paper is quantitative in nature. Theory or Model of the study is based on the popular study of Aaker (1991) customer-based brand equity Model. Brand equity model given by Aaker is one of the prominent concepts i...

Since the advent of digital technology, the era of financial services on the World Wide Web started and played an important role in economic growth through constant financial inclusion. According to World Bank Statistics still around two billion adults are unbanked and don’t use formal financial services. This study has two-fold aims to examine...

This study answers the question of why JAZZ (a telecom service provider) is the market leader in Pakistan since 1992. The goal is to explore that despite the evolution of technology which has disrupted many industries, many companies lost their revenues but JAZZ as market leader continuously gained market share in the last two decades. To identify...

In the era of transformative marketing, technology is deriving the businesses. As a result of recent decades technology advancement, we have witnessed exceptional developments within the technology of human activity. The focus of this study is on using instantaneous messaging to ease project management so as to obtain timely industry successful pro...

Application-based mobile learning (ABML) has a significant impact on the university students learning process and results from the past decade. As a result, the high number of scientific papers have been published that focus on application-based M-learning globally. Thus, ABML related literature from the past 6 years has rather fragmented focusing...

More revenue, high profits, and loyal customers are the top priorities of every company. Identifying loyal customers and predicting company performance based on different metrics has always been a debate between practitioners and academicians. Since the introduction of the Net Promoter Score (NPS) idea, there has been an intense and uncompleted deb...

More revenue, high profits, and loyal customers are the top priorities of every company. Identifying loyal customers and predicting company performance based on different metrics has always been a debate between practitioners and academicians. Since the introduction of the Net Promoter Score (NPS) idea, there has been an intense and uncompleted deb...

Do you want to try something new? Would you like some guidance from a local? If you answered yes to any of these questions, then this Greater Than a Tourist book is for you. Greater Than a Tourist- Zakynthos Island, Zante, Greece by Senka Lazarevic Reynolds offers the inside scoop on Zakynthos Island. Most travel books tell you how to travel lik...

Counterfeit products are fake replicas of the real products. Fake replicas are produced to get advantage from the superior value of the imitated product. In Pakistan counterfeiting is an early issue for many markets, i.e., cosmetics, cellular, electronics, home appliances, and medicines. Furthermore, in the last decade counterfeiting predominantly...

More revenue, high profits, and loyal customers are the top priorities of every company. Identifying loyal customers and predicting company performance based on different metrics has always been a debate between practitioners and academicians. Since the introduction of the Net Promoter Score (NPS) idea, there has been an intense and uncompleted deb...

The objective of this research is to examine the effects of brand factors and country of origin factors on self-concept and its implications on consumer preference. Furthermore, the research also studied the moderating effect of fashion consciousness on consumer preference. The research is centred on the Malaysian Millennials in the clothing indust...

The primary purpose of the paper to analyze the impact of Human Capital Migration on the social sector of Azad Jammu & Kashmir. Population of the study was the above matriculation (10th grade) migrants shifted from Pakistan to abroad. A sample of 300 people was request to fill the questionnaire out of which data collected from the 225 participants....

Over the years, I have observed that, the entrepreneurs, startup Founders’ have a product, have an idea but they struggle a lot in writing the business plan. Based on my experience of working with more than 50 startups and making business plans for them, I have made this template. You can simply answer the questions using this template and make you...

It was 11th September, Tuesday, 2001. A normal day for me. I woke up early morning. I had breakfast and went to my school. I was in 6th grade in 2001: not a good student, an average student. Inside my heart, I always prayed for less homework, but at the same time, I never went to school without preparing my work. How could, a son, like me go to sch...

The research explained the reason why we need personal cloud storage. This research will show steps on how to build personal cloud storage by using credit card size Raspberry Pi (minicomputer), which will help the user to enable cloud storage mode to their external hard drive. However, other cloud storage services like Dropbox, Google Drive, and iC...

Quotes are considered as literary gemstones. Most of the arguments and speeches in conference rooms start with the business quotations. In business, from the previous 20 years, Customer experience is the top priority of all entrepreneurs. All successful entrepreneurs gave the credit of their success to their customer-centric mindset and customer ex...

https://www.amazon.com/dp/B07PH8H9HK

This study has been conducted to probe the relationships among job satisfaction, supervisory support, organizational commitment and employee retention in the pharmaceutical industry of Pakistan. Based on an extensive literature review an instrument was adopted from different studies. Study respondents were employees of the pharmaceutical sector in...

Google, Amazon, Facebook, and Alibaba have not become the world leading companies in just 20 years because of technology, investment or hard work of the founders. Internet was there for everyone. The investors who invested in Alibaba and Apple had more money than Jack Ma and Steve Jobs. I am sure many entrepreneurs in the world worked as hard as Ja...

Job satisfaction is the major concern of employees and managers, which is an emotional reflection of employees at work and plays an important role in increasing job performance. If the job satisfaction of employees is lower than their expectation, they will reduce attendance with lower performance and even quit the job, which is the last thing that...

Financial knowledge is empowering the new generation of the 21st century in the era of transformative marketing (Kumar, 2018), which leads to the well-planned financial structure for long terms. However, it is imperative to know that on what scales they are managing their budgets. Understanding the impact of selfcontrol, financial literacy, and fin...

Afghanistan is the least developed country in Asia which is under war from the previous 20 years. After the end of the partial war, many aspects of Afghan economy are improving, for instance, the GDP has advanced 2.5% from 2016 to 2017. However, Per Capita Income is very low, safety, health, and education are the areas which needs improvement. The...

When customer experience fails, customer service starts from there. In this book, I have discussed how great companies focus on customer experience. You do not need a call center if you proactively do journey mapping and design products as per customer interest. That book has three parts. The First part explains what is CEM? How it is different fro...

The purpose of this study is to investigate the factors impacting the student satisfaction with the public and private universities of Malaysia and Pakistan, which are countries representing South/South-East Asia in cross-culture perspective. The study has applied a quantitative survey design guided by five hypotheses. A questionnaire was distribut...

Knowing exact sample size for a population is the most important task before starting data collectionfor research. Multiple factors are involved in determining a sample size i.e. purpose of the study,population size, degree of freedom, desired significance leveland desired level of precision. Weprovide atable to find asuitable sample size foranygiv...

Financial knowledge is empowering the new generation of the 21st century in the era of transformative marketing (Kumar, 2018), which leads to the well-planned financial structure for long terms. However, it is imperative to know that on what scales they are managing their budgets. Understanding the impact of selfcontrol, financial literacy, and fin...

Financial knowledge is empowering the new generation of the 21st century in the era of transformative marketing (Kumar, 2018), which leads to the well-planned financial structure for long terms. However, it is imperative to know that on what scales they are managing their budgets. Understanding the impact of selfcontrol, financial literacy, and fin...

It has been highlighted from the results of independent sample t-Test that the university facilities have a high impact on student satisfaction in Malaysia (mean=4.1788) and Pakistan (mean=3.7212). The research model is based on five hypotheses, and university facilities have a positive relationship with student expectation. While results of t-Test...

One of the goals of this paper is to help understand adaptability in architecture. This includes various types of adaptability features, their importance and uses in terms of sustainability, economy and quality of life. Several interpretations of adaptability and flexibility from various researchers will be discussed, along with examples and case s...

Carlos Slim is among the most successful entrepreneurs in Mexico. He is also known as the Warren Buffett of Mexico. In this study, we critically examine and ascertain the entrepreneurial approaches and psychology that made Carlos Slim the Warren Buffett of Mexico. To achieve this, the Competency theory of Driessen (2005) was deployed. Knowledge, ca...

The study is conducted to determine the significant relationships among Job Satisfaction, Organizational Commitment, Supervisor's Support, and Employee Career Satisfaction. The data have collected from the employees of ten major pharmaceutical companies in Pakistan. Pharmaceutical sector of Pakistan is growing day by day even in law and order situa...

Nowadays Bangladeshi Multinational Companies are actively engaged in Corporate Social Responsibility. However, most of the activities are confined to earn publicity and positive political image only. External Corporate Social Activities are very popular in the corporate world. An unholy competition is prevailing among the giant Multinational compan...

M-learning alludes to any sort of realizing which happens inside and past the customary learning condition by means of remote cell phones. These gadgets can move with the student to permit learning whenever, anyplace. M-learning is considered the subsequent stage past electronic learning (E-learning) and separation learning (D-learning) by utilizin...

In modern times, social media has accelerated supreme development in human communication. The social media has caught the attention of organisations, communities and individuals through their ability to facilitate the collaboration of virtual communities and to provide a productive environment for common allocation and interaction. Many corporation...

In the present era of information explosion and media influence, the advertisement plays an important role for brands to create a better brand image in the consumers' mind. Celebrities play a very important role in creating the brand image through advertisement. The purpose of this study was finding the relationship between celebrity and brand imag...

Good employee performance is pivotal for the performance of any organization. Employees are the backbone of every company. Organizations invest too much in their employee's training and development to increase their efficiency and effectiveness. Despite so much importance, there are very few studies covering the antecedents of employee performance...