Muhammad Asyraf Hasim

Muhammad Asyraf Hasim
Universiti Tun Hussein Onn Malaysia | uthm · Faculty of Technology Management and Business (FPTP)

PhD

About

35
Publications
36,519
Reads
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68
Citations
Citations since 2016
33 Research Items
68 Citations
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Introduction
Muhammad Asyraf Hasim currently works at Universiti Tun Hussein Onn Malaysia as a Senior Lecturer and Researcher. Muhammad Asyraf does research in Quantitative Social Research and Marketing. His current projects are 'Purchase Intention for Organic Food', 'Digital Marketing', and 'Social Media Richness'.
Additional affiliations
February 2015 - present
University of Kuala Lumpur
Position
  • Professor (Associate)

Publications

Publications (35)
Article
Full-text available
This study investigates consumers’ trust mediating role towards consumers’ purchase intention of halal food offered by the Malaysian halal food producers. Three constructs of trust were incorporated – namely competence, care and openness – with attitude as the mediating variable and purchase intention is the dependent variable. A self-completion qu...
Article
Full-text available
Covid-19 Pandemic has an impact toward the businesses wide range inclusive Small Medium Enterprise (SME). The main purpose of this study is to investigate the purchasing behaviour of SME customer during Pandemic Covid-19 by using 7Ps approach. This study measured the relationship between 7Ps factors with purchasing behaviour in SME. Based on reliab...
Article
Full-text available
The hotel industry provides numerous jobs and has a significant contribution to local and global economies. Given that the hotel industry is an industry with a significant global impact, it is required to take social and environmental responsibilities earnestly. This study aims to describe the corporate social responsibility (CSR) strategies of fiv...
Preprint
Full-text available
This study was conducted to determine the effect of brand image, perceived quality on consumers' purchase decision with purchase intention as an intervening variable on "Bluder" Mirasa Bread. In this study, the quantitative method was employed with data collected through questionnaires. The sample of this study was taken using convenient sampling....
Article
Full-text available
Social media has become a widely-adopted technology since it being introduced to the world, affecting businesses in myriad ways. Majority of companies nowadays started to invest on social media marketing in regards to the ability of this marketing initiative lead to better profitability. However, only few studies have looked at the empirical link b...
Article
Full-text available
This paper presents the findings of a study which adapts the Travel Need Model established from past literature to gain insights on the three different travel needs which predicted to influence the needs of young travellers towards a package tour namely, travel motives, travel behaviour and travel barriers. Data were collected from 200 respondents...
Preprint
Full-text available
Social media has become a widely-adopted technology since it being introduced to the world, affecting businesses in myriad ways. Majority of companies nowadays started to invest on social media marketing in regards to the ability of this marketing initiative lead to better profitability. However, only few studies have looked at the empirical link b...
Presentation
Full-text available
This presentation presents a paper that discusses the influences of media richness on Instagram towards user's intention to purchase moderated by brand equity.
Conference Paper
Full-text available
This paper presents the findings of a study which adapts the Travel Need Model established from past literature to gain insights on the three different travel needs which predicted to influence the needs of young travellers towards a package tour namely, travel motives, travel behaviour and travel barriers. Data were collected from 200 respondents...
Article
Full-text available
The prevalence of online, impulse purchasing has raised significant interest among academic scholars and practitioners, regarding the factors that influence this phenomenon. The main purpose of this study is to determine the relationship between online store environments, online promotions, perceived enjoyment, and online impulse purchasing. This s...
Article
Full-text available
The aim of this study is to increase the quality of education provided by the academics of the University of Djibouti. The study suggests that this objective can be achieved through the relationship between transformational style, organizational career growth, and organizational learning of academics of the University of Djibouti. Transformational...
Article
Full-text available
Scant evidence is available on how social media richness influence brand loyalty and consumers' purchase intention towards a product. Social media nowadays is among the best marketing platforms for an organisation to get in touch with potential and current customers. Instagram is one of social media platforms for people to interact socially. This n...
Presentation
Full-text available
This presentation presents the findings of a study which adapts the Travel Need Model established from past literature to gain insights on the three different travel needs which predicted to influence the needs of young travellers towards a package tour namely, travel motives, travel behaviour and travel barriers. Data were collected from 200 respo...
Article
Full-text available
Social media has become a widely-adopted technology since it was introduced to the world, affecting businesses in myriad ways. In the present time, the majority of companies have started to invest in social media marketing regarding the ability to initiate new contacts leading to better profitability. However, only a few studies have looked at the...
Preprint
Full-text available
Advertising is known as one of the powerful weapons that could help marketers to win the consumers. Due to the advancement of the latest communication technologies, advertisements nowadays can be found everywhere regardless of mediums and recently, advertisements were found on the mobile phone which then called a mobile advertisement. Past research...
Article
Full-text available
Many companies are increasing their investment in social media marketing amid the projection of contribution to the companies' profitability. However, few studies have looked at the empirical link between the richness of the social media posting and the intention to purchase. This paper is an attempt to study the dimensions of social media and its...
Article
Full-text available
Travel agencies have modernized the way they communicate their package tours to travelers through digital technology. It is however imperative to also understand travelers' needs in order to remain competitive in the market. In particular, it is crucial to clearly recognize the diversity in travel needs particularly the travel desires of Muslims tr...
Article
Full-text available
The demand on high skill graduate shows increasing trend in the context of Malaysia. Current supply of higher skill graduate is in adequate to support the industry. Thus, the government expected that, the number of student enrolment in higher Technical and Vocational Education and Training (TVET) institutions to be increased. Recent studies highlig...
Conference Paper
Full-text available
Travel agencies have modernized the way they communicate their package tours to travelers through digital technology. It is however imperative to also understand travelers' needs in order to remain competitive in the market. In particular, it is crucial to clearly recognize the diversity in travel needs particularly the travel desires of Muslims tr...
Presentation
Full-text available
This Paper was successfully presented at the International Research Conference And Innovation Exhibition 2019 on 25-27 November 2019, KSL Resort, Johor Bahru, Malaysia. Finding from this paper predicted that all Islamic travel needs elements (travel motives, travel behavior, and travel barriers) are significant in predicting and influencing the att...
Preprint
Full-text available
Travel agencies have modernized the way they communicate their package tours to travelers through digital technology. It is however imperative to also understand travelers' needs in order to remain competitive in the market. In particular, it is crucial to clearly recognize the diversity in travel needs particularly the travel desires of Muslims tr...
Article
Full-text available
There is a need to understand the factors influencing impulse buying in an online context due to the drastic increase in popularity of online shopping amongst consumers worldwide. The purpose of this study is to examine the relationship between online shopping environments, sales promotions, website quality and impulsive buying behaviour. A total o...
Article
Full-text available
Purpose of Study: The purpose of this preliminary study is to determine the reliability and validity of the instrument used and feasible for full-scale analysis of the aforementioned studied phenomenon. PLS-SEM is employed in this preliminary study that utilised SmartPLS 3.0. Methodology: Drawing on RBV (resource-based view) the implementation of c...
Article
Full-text available
The main purpose of this study is to investigate the mediation effect of corporate image and students’ satisfaction on the relationship between service quality and students loyalty in technical vocational and education and training (TVET) of higher learninginstitutes (HLIs). The respondents of this study were final year students from TVET HLIs inMa...
Article
Full-text available
The aim of this study is to examine sales promotion as a factor that gives impact on online impulse buying among Malaysians. The study was conducted utilizing the survey research method, aiming to create a better understanding of online impulse buying behaviour. The results show that sales promotion affect online impulse buying behaviour among onli...
Article
Full-text available
This study focusing on the information system and marketing wisdom to identify the factor of website quality affect online impulse buying. This study was conducted utilizing the survey research method involving 426 university students in Kuala Lumpur, Malaysia as the respondents. The results suggest online retailers manage their website physically...
Article
Full-text available
SMEs had posed a significant contribution toward Malaysian economy in term of GDP and a source of employment. However, in spite of internationalisation benefits that promote SMEs growth, Malaysian SMEs involvement in cross border activity is relatively low. Therefore , it is crucial for SMEs to mitigate such barriers that inhibit their cross-border...
Article
Full-text available
This study is an attempt to determine to what extent service quality impacts on passengers' satisfaction and thus purchasing intentions of the flight between Kuala Lumpur and London by Malaysia Airlines. This study applied quantitative methodology to discover the relationship between service quality, customer satisfaction, and purchasing intentions...
Article
Full-text available
Given the rapidly increasing popularity of online impulse buying using digital platforms, it has raised significant interests among academic scholars and business practitioners about the factors that influence this phenomenon. The aim of this study is to examine shopping environment as factor that can influence online impulse buying among Malaysian...
Article
Full-text available
In this paper, we estimate the speed of adjustment for firm level data. We introduce an extrinsic limitation to the model to test the impact on rate of adjustment. We find that extrinsic limitations have a significant impact on speed of adjustment.
Article
Full-text available
In the globalization of the savings and the speedy alterations of the life style is becoming a crucial for people to travel from one station to another place that make the important of the automobile for people to move. At this point, automobile players sh the scenario, but need to realize about the factors of the brand that's particularly importan...
Article
Full-text available
This review is about loyalty program done by the banking sector in Malaysia based on selected articles published from the year 2010 until 2015. The articles related include the satisfaction of the consumer to the loyalty program, how they accept the program and build long term relationship with the banks. Although the loyalty programmes are quite s...
Article
Full-text available
This research focuses on the factors of customer loyalty in the service industry particularly in telecommunication industry and aims to solve the issues related to the prepaid mobile services. The research was conducted to evaluate the relationship between service quality, customer perceived value and customer trust against customer loyalty. Survey...

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Projects

Projects (6)
Project
1. To determine the travel needs of younger and ageing Muslim travellers in the context of travel motives, travel behaviour and travel barriers. 2. To analyse the role of age in moderating the attractiveness of package tours among Muslim travellers. 3. To propose a conceptual model for marketing strategies recommendations that can be adopted by organisations, agencies and government bodies to enhance the attractiveness of package tours among Muslim travellers.