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49
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Introduction
Muhammad Ashur is currently a PhD student in Marketing at Griffith Business School, Griffith University, Australia, and an Assistant Professor (Lecturer) in the Department of Management at Universitas Muslim Indonesia. His research interests include Fintech Service Marketing, Bottom-of-the-Pyramid (BoP) Consumers, GenAI Adoption, and methodologies-related area.
Current institution
Additional affiliations
July 2024 - present
Publications
Publications (49)
Reinvestigating millennial shopping behavior on the sharing economy platform: The moderating role of COVID-19 awareness level
Drawing on an extended Innovation Resistance Theory, this study examines how various barriers – namely, usage, value, risk, tradition, image, information, and privacy – affect the behavioral intention to use mobile fintech services among bottom of the pyramid consumers. Moreover, it investigates the moderating role of gender difference on these rel...
The mobile payment platform is gaining popularity in developing countries due to its accessibility, ease of use, and ability to overcome the limitations of traditional banking infrastructure. However, little attention has been given towards the adoption of this platform by the bottom of the pyramid (BoP) demographic despite its high popularity. Pre...
This study seeks to create a developed predictive model that explores the impact of Self-Determination Theory (SDT) on motivation, in-role and extra-role performance within hospitality sector employees. To provide a novelty, this research integrates and examine the Generative Artificial Intelligence (GAI) as a moderating factor. An online self-admi...
Bisnis plan adalah suatu pedoman yang menjabarkan rancangan manajemen bisnis dari awal terbentuk sampai nanti evaluasi dari bisnis yang berjalan tersebut. Pengabdian ini bertujuan untuk mengedukasi pelajar di desa sanrobone, Takalar agar dapat memahami bagaimana penerapan rencana bisnis dan juga cara memasarkan produk rumah tangga dengan tepat sasa...
Pelaku industri rumah tangga memiliki kendala dalam bidang pemasaran dan penjualan hasil olah produk, karena sebagian besar hanya dipasarkan melalui mulut ke mulut dan masih memasarkan produknya di wilayah lokal saja dan secara tradisional. pesatnya media teknologi informasi dan komunikasi yang saat ini sudah menjangkau sampai ke pelosok di wilayah...
There are a few reasons that can lead to food security, such as natural disasters, rising food prices, population growth, climate change, and wars between countries. FAMA is one of the government arms under the Ministry of Agricultural and Food Industries (MAFI) assigned to counter this issue. Indeed, FAMA has put forward some initiatives to balanc...
Tujuan penelitian ini adalah untuk mengetahui pengaruh pemasaran online ecommerce dengan menggunakan e-service quality terhadap kepuasan pelanggan.Penelitian ini dilakukan melalui layanan belanja online e-commerce dengan periode penelitian dari bulan Desember 2021 – Februari 2022. Populasi dari penelitian ini adalah layanan ecommerce Shoppe, Lazada...
The massive adoption of mobile commerce during the COVID-19 period has become the only way for consumers to sustain their consumption. However, as we enter the endemic phase, the continuity of this modern shopping mode is still questionable, whether consumers continue to use it or discontinue it. To address this issue, we integrate the Unified Theo...
Tujuan dari penelitian ini adalah untuk menginvestigasi dampak strategi pemasaran terhadap penjualan rumah subsidi di PT Mitra Lestari Perkasa Polewali Mandar. Penelitian ini mengadopsi pendekatan korelasional, yang bertujuan untuk menjelaskan hubungan antara variabel yang diteliti. Data yang digunakan dalam penelitian ini terdiri dari data primer...
This study aims to provide a review of previously conducted research studies about museums and their recent development in Southeast Asia. The bibliometric analysis of Web of Science database revealed that the number of publications related to museum was in an increasing trend and majority of the studies focusing on museums are publications from an...
Purpose: Financial technology (financial technology – fintech) is a breakthrough that connects directly between the financial sector and the general public. However, the understanding of fintech concepts and practices in rural areas is still under-explored. To solve this, this educational and service community activity aims to uncover the views and...
Religious values are contemporary issues associated with employees’ behavior in organizations, especially from the Islamic human resource (HR) management view. To address this issue, this study analyzed the influence of Islamic work values on engagement, job satisfaction, organizational commitment, and in-role performance of Muslim employees. Consi...
Purpose: The increase in issues among high school students tends to form their character (unproductively) negatively, and a lack of understanding of religion and leadership is suspected to be contributing. In response to this phenomenon, this program aimed to deliver a leadership development program based on Islamic values to the management of LPP...
Research aims: The reason for this examination is to decide the temporary, semi-dominant, and dominant effects of the three independent factors, in particular the perception of benefits, risks, and ease on the dependent variable, specifically decision making in e-commerce.Design/Methodology/Approach: The methodology used was a purposeful examinatio...
Teknologi menjadi pola hidup masyarakat di era sekarang, jalur internet menjadi salah satu jalur opsional bagi masyarakat yang kurang mampu bersaing dalam jalur lalu lintas bisnis normal. Tujuan penelitian untuk menganalisis harga pokok jasa periklanan perspektif klasifikasi biaya dalam bisnis yang dijalankan oleh salah satu pada media sosial twitt...
Purpose: The increase in issues among high school students tends to form their character (unproductively) negatively, and a lack of understanding of religion and leadership is suspected to be contributing. In response to this phenomenon, this program aimed to deliver a leadership development program based on Islamic values to the management of LPP...
This study seeks to identify the role of perception of information technology, service quality, and trust on customer satisfaction of internet banking users in several State-Owned Enterprises (SOE) Banks in Indonesia. The study involved 228 respondents from BBRI, BMRI, and BBNI. The stages in data analysis involve the classical assumption, validity...
Tujuan disusunnya buku ini adalah untuk
memberikan nuansa baru ilmu pengetahuan membantu para
pembaca dari berbagai kalangan, akademisi maupun praktisi
pendidikan dapat memahami seluk beluk Manajemen Komunikasi
Pemasaran yang dipengaruhi oleh kecanggihan teknologi
komunikasi dan informasi. Buku ini berisi materi yang dapat
digunakan baik oleh...
S-commerce is a modern trend in the field of internet trading, which uses social media as the medium for transactions. To study this rising propensity, we examine how social interaction affects the consumer's s-commerce purchasing behavior. The sampling technique used purposive sampling and the 189 respondents were selected according to predetermin...
The massive transformation of consumer behaviour on the online transportation network platform in Indonesia has still not yet answered comprehensively. We have identified and evaluated several latent constructs based on prior research review. Hence, we investigate the effect of electronic customer relationship management (e-CRM) on e-satisfaction a...
Buku ini dirancang untuk menyoroti masalah utama yang memengaruhi bisnis yang telah mengadopsi internet sebagai alat perdagangan atau meningkatkan proses internal. Bisnis elektronik (e-business) adalah penggunaan internet untuk tujuan ini. Akibatnya, bisnis elektronik memiliki implikasi untuk berbagai masalah yang memengaruhi organisasi, termasuk a...
Kehadiran buku ini tentunya mempunyai banyak kelebihan dan keunggulan di dalamnya meski pun tetap ada sisi kelemahan dan kekurangannya. Untuk itu, penulis dengan senang hati dan secara terbuka untuk menerima berbagai kritik dan saran dari para pembaca sekalian. Hal ini sangat diharapkan sebagai bagian dari upaya kami untuk melakukan perbaikan dan p...
Purpose: The reasons for the paper are: first, recognize the components of the online transportation Services with shopper conduct (utilizing, reusing, item returns); second, comprehend the connection between Services acknowledgment and purchaser conduct; third, for Research and improvement of client support system that considers this social reacti...
This study aims to analyze what drives consumers' repurchase intention in a mobile application. A total of 189 Shopee buyers have participated in this online survey by filling electronic questionnaires link. Structural Equation Model-Partial Least Square (SEM-PLS) method was applied to test the collected primary data. The results proved that electr...
Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis secara simultan pengaruh budaya, kemampuan dan komitmen terhadap kinerja dosen di universitas di Maros. Kami juga mengukur prediktor mana yang memiliki dampak terbesar pada kinerja. Penelitian ini menggunakan data primer melalui total populasi 191 orang dengan metode sampel yaitu samp...
The rapid development of e-commerce over the past few years has attracted the attention of many parties, especially marketing experts. As a business entity oriented to customer satisfaction, there are still inconsistencies and various kinds of problems revealed in some previous studies so that further testing is needed. This study aims to analyze t...
Reflecting on netizen lifestyle and shifting behavior phenomena in e-commerce platform, this study appoints to examine the influence of lifestyle (Price-oriented, Net-Oriented, Time-Oriented, Innovative) toward e-ticket purchasing decisions in Tiket.com. A total sample of 102 respondent was stipulated refer to purposive sampling technique criterion...
Purpose - Capturing the shifting consumer behavior perspective on online transportation network performance in Indonesia,
this study aims to empirically examine the impact of electronic customer relationship management (e-CRM) and e-service
quality on customer e-satisfaction and e-loyalty.
Research design, data, and methodology - A quantitative app...
Desa Padanglampe merupakan salah satu desa yang berada di Kecamatan Marang-Pangkep. Desa Padanglampe memiliki potensi yang sangat besar di bidang perkebunan, khususnya perkebunan jeruk pamelo. Kulit jeruk pamelo di desa Padanglampe biasanya dibuang oleh petani setempat karena dianggap sebagai sampah dan tidak memiliki nilai tambah ekonomis. Berbaga...
The rapid development of the online market over the last few years has attracted the attention of many parties, especially the scholars of marketing. Many e-commerce companies are successful to make profits through improving the quality of e-service quality, however as business entities which oriented on online customer satisfaction there are still...
Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The stu...
Penelitian ini bertujuan untuk mengetahui pengaruh kepemilikan manajerial, institusional, dan publik terhadap profitabilitas perusahaan dan nilai perusahaan. Penelitian ini menggunakan data sekunder perusahaan yang terdaftar di Bursa Efek Indonesia yang diperoleh dari Indonesian Capital Market Directory (ICMD). Sampel dikumpulkan dengan menggunakan...
Reflecting on netizen lifestyle and shifting behavior phenomena in e-commerce platform, this study appoints to examine the influence of lifestyle (Price-oriented, Net-Oriented, Time-Oriented, Innovative) toward e-ticket purchasing decisions in Tiket.com. A total sample of 102 respondent was stipulated refer on purposive sampling technique criterion...
Akuntan publik merupakan auditor independen yang menyediakan jasa kepada masyarakat umum terutama dalam bidang audit atas laporan keuangan yang dibuat oleh kliennya. Tugas akuntan publik adalah memeriksa dan memberikan opini terhadap kewajaran laporan keuangan suatu entitas usaha berdasarkan standar yang telah ditentukan. Profesi akuntan publik ber...
Akuntan publik merupakan auditor independen yang menyediakan jasa kepada masyarakat umum terutama dalam bidang audit atas laporan keuangan yang dibuat oleh kliennya. Tugas akuntan publik adalah memeriksa dan memberikan opini terhadap kewajaran laporan keuangan suatu entitas usaha berdasarkan standar yang telah ditentukan. Profesi akuntan publik ber...
The social networking sites (SNSs) phenomenon around the world fundamentally have given birth to a new shape of e-commerce, called social commerce (s-commerce). Sustained by a SNSs technology, s-commerce provides a new channel to enable buying and selling directly from SNSs platform. However, the rapid growth of s-commerce is yet overshadowed by th...
The rapid growth of social media in Indonesia leads the user to a level which the form of a new
business plan can be developed that is social commerce. S-commerce is a new evolution in the world
of internet commerce utilizing social media as a business platform. This study aims to analyze the
effect of social support, risk perception, and social in...
