Muhamamd Zulqarnain Arshad

Northern University of Malaysia | UUM

Purpose The direct selling model adopted in the beauty and cosmetics industry puts female consumer entrepreneurs at the heart of the business model. A neglected phenomenon in female entrepreneurship, this study aims to focus on female sales agents’ capabilities that are linked to sales performance and examine which capabilities might be shaped and...

This study investigates the mediating effect of work engagement in relation to the Technology Readiness Index (TRI) and adaptive performance among newly hired IT employees. In the contemporary workplace, the successful integration of information technology plays a crucial role in organizational performance. As such, understanding the factors that i...

Small and medium-sized businesses are vital to the growth and development of a country. This study examined how innovation capability, intellectual capital, and SME performance are related. Cross-sectional questionnaires were given to 379 Pakistani textile SMEs. Only 318 surveys were considered reliable enough to proceed with the investigation. To...

A protean career attitude is the most attractive and coping career adjustment attitude nowadays. Based on the social exchange theory, this study empirically analyses the association between protean career attitude and affective organisational commitment for Malaysian hotel industry employees. It also examines the COVID-19 situation’s retrospective...

The purpose of this research is to highlight the relationship between green product attributes and consumer trust that influence consumers’ decision to purchase green products in the context of Pakistan. This study contributes to determining quantitatively how green product attributes such as physical, perceptual, and reflexive attributes influence...

—One of the most important indications of the public's willingness to adopt policies that reduce air pollution is something called "willingness to pay" (WTP) for clean air. Despite this, only a small number of researches have attempted to characterize the regional distribution of WTP, investigate its "hypothetical bias," or investigate its link wit...

The manufacturing sector is considered a significant source of driving the economy and creating employment opportunities in the country. This study's main objective was to identify how Organizational culture, Information Technology capabilities, and Innovation capabilities are linked. In the manufacturing industry, manufacturing firms play a vital...

Background: Contemporary migrant workers from rural areas demonstrate high turnover behaviors in China and pose substantial threats to China's economic growth. Objective: This study aimed to explore the causes of this short-term employment from the perspective of individual dispositions in terms of career adaptability. This study investigated or...

Small and Medium-Sized Enterprises (SMEs) play a crucial part in a country’s economic growth and sustainable development. The purpose of this study is to investigate the relationship between innovation and the performance of SMEs. An external environmental factor acts as a moderating variable between the exogenous and endogenous variables. Data wer...

The performance of public hospital employees, especially nurses, has become a major concern nowadays. Therefore, nurse's ability to cope and respond fast to excel in the workplace will boost their performance while solving patients' problems and saving people's life. As a result, the aim of this research is to investigate the factors that lead to e...

This study's main objective was to identify how Organizational culture, Information Technology capabilities, and Innovation capabilities are linked. In the manufacturing industry, manufacturing firms play a vital role in developing and progressing any country's economy. The research's primary purpose is to examine the relationship between Organizat...

The rapid growth of agriculture has led to a significant increase in energy utilization and CO2 emissions. Agriculture performs a pivotal role in improving every country’s economy. The current study has the main objective to analyses the long-run impact of agricultural CO2 discharge on economic growth, energy consumption (electricity utilization in...

Organizational crisis can serve as a base to provide an opportunity to an organization for enhancing individuals, organizations, and communities. The healthcare sector is one of those sectors that remains under continuous pressure to provide high-quality service delivery to the patients. Hence, the requirement of innovation for this sector is huge...

Since Pakistan is vulnerable to changing climatic conditions, the country needs emergency measures at every level to mitigate their effect. Many studies have addressed Corporate Social Responsibility (CSR) at the macro or institutional level, but its effect at the micro-level is largely ignored in the contemporary literature. The present study aims...

Corporate Social Responsibility (CSR) is regarded as an effort to be undertaken by the 20 businesses to contribute towards society at large positively. The idea behind the concept of CSR is 21 that businesses are required to pursue the notion of pro-social objectives along with economic 22 objectives. Research has long established that corporate so...

The purpose of the current study is to investigate the moderating impact of leadership on the association of customer intention, customer satisfaction, employee satisfaction and organizational performance of Pakistan textile industry. The data was collected from the senior managers of textile industry by using a self-administered questionnaire. The...

Background The global spread of COVID-19 makes Pakistan as vulnerable as any other developing country and the risk posed by the weak health system increases the fears in people’s minds. The government is strategically expanding the scope of community ownership and increasing understanding in the population through risk communication and engagement;...

The main objective of the paper is to explore the relationships between innovation, entrepreneurial orientation (EO), organizational culture (OC), strategic orientation (SO) and firm performance (FP). Based on the literature review, a conceptual model has been developed of the relationships between variables. This study was greatly motivated by the...

The current study purpose is to investigate the relationship between the green marketing strategies and market performance of Pakistan SMEs. For this purpose, the self-administered administered was distributed among the 300 managers which yield a 71 percent response rate. The study using the quantitative research approach and cross sectional resear...

The main objective of this study was to identify how job demand resources, such as role conflict and work overload, affect job stress. In the service industry, the banking sector plays a vital role in the development and progression of any country's economy. Banking employees are a critical resource for the higher performance of the banks. The prim...

This study is concerned with conceptual model development, which examines the innovation influence on the relationship of organisational culture, entrepreneurial orientation and performance of large manufacturing firms in Pakistan. A total of 399 questionnaires were distributed to large manufacturing firms in Pakistan to assess the relationships be...

The main objective of this study is to examine how Strategic orientation and innovation influence the performance of manufacturing firm working in Pakistan. This study examine the direct impact of strategic orientation (SO) and innovation (INO) on firm performance (FP), meanwhile also examine the indirect effect of innovation among strategic orient...

The core objective of this study was to identify how Learning Orientation and Entrepreneurial orientation affect the performance of SMEs. The small and medium-sized enterprises (SMEs) play a crucial part in the county's economic growth and a key contributor to the country's GDP. In Pakistan, SMEs hold about 90 percent of the total businesses. The p...

This study has been carried out to observe the relation of strategic orientations (market and learning) with SMEs' performance. This study was cross-sectional research using a structural questionnaire with a sample of 380 SMEs operating in Province Punjab, Pakistan. 318 valid questionnaires were collected that represent an 84 percent response rate....

The purpose of this paper is to extend the understanding of relationships between entrepreneurial orientation, and performance of large manufacturing firms in Pakistan and to examine the role of innovation as a mediator of the above relationship. The paper presents a review of studies containing empirical research incorporating entrepreneurial orie...

For economic sustainable development, SMEs are the key element. Without the progressive involvement of SMEs in the country’s GDP the economic growth is impossible. Government plays a crucial role in the development and smooth functionality of SMEs. Government business support services is a key factors for the betterment of SMEs. Government business...

This paper attempt to highlight the importance and challenges that SMEs facing now a days. The small and medium-sized enterprises (SMEs) regarded as a key contributor in progression of an economy and main pillar of GDP of any country. SMEs are the major source in generating employment. Generally, the large firms are often thought as the larger cont...

The small and medium-sized enterprises (SMEs) play an important role on the growth of the economies of developing countries. In Pakistan, SMEs hold about 90 percent of the total businesses including the textile industry. The performance of SMEs in the textile industry is influenced by several factors including the internal capabilities of the firms...

The small and medium-sized enterprises (SMEs) play a crucial part in county's economic growth and a key contributor in country's GDP. In Pakistan SMEs hold about 90 percent of the total businesses. The performance of SMEs depends upon many factors. The main aim for the research is to examine the relationship between Innovation Capability, Absorptiv...

The Small and Medium-Sized Enterprises (SMEs) play a crucial part in the county's economic growth and a key contributor in the country's GDP. SMEs play a relatively important role in emerging countries. They provide employment and one of the important sources for income generation. The main aim of the research is to examine the relationship between...

The small and medium-sized enterprises (SMEs) play a crucial part in county's economic growth and a key contributor in country's GDP. In Pakistan SMEs hold about 90 percent of the total businesses. The performance of SMEs depends upon many factors. The main aim for this study is to examine the relationship between Innovation Capability, Absorptive...